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Inside Revision3: About Us

Overview

Revision3 has emerged as the leading special interest video network, and has attracted top Internet video talent, advertisers and distribution partners. Based in San Francisco, the company has 35 employees, led by a strong core team out of Ziff Davis, C/net, Pandora, Yahoo and Digg.

Platform

Our platform powers the scalable production, monetization and distribution of special interest video content for passionate online communities. Built from a tech/geek base, Revision3 has recently expanded into the gaming, politics and entertainment verticals, with more to come. Shows are hosted by internet stars (ie top bloggers, tweeters and Youtube stars), born and nurtured by the communities they lead.

Shows

We create and produce all-original weekly and daily episodic community driven programs watched by a super committed, passionate fan base. These shows are 100% HD, and run from under a minute to over an hour. We develop, nurture and discover the shows that sit at the center of these new dynamic and rabid communities. Our hosts are experts not actors, with tremendous influence over their audiences.

Advertising and Sponsorship

The connection between these influential hosts and their passionate followers creates a trusted environment that advertisers covet, unlike viral hits or user generated content. The company has attracted a wide-range of top advertisers including Sony, Ford, Netflix, Dolby, Microsoft, IBM, HP, Southern Comfort, Virgin America, Adidas, Verizon and FX Networks. Advertisers enjoy a unique bond with the audience via customized message integration and host mentions that deliver phenomenal results. Our clutter-free environment is perfect for everything from direct response to branding. Click here for more information on how to to advertise on Revision3.

Viewers

Over 23 million viewers watch Revision3's existing programming each month, and the company is now ramping distribution through a network of partners spanning web, mobile and over the top platforms. Our hyper-connected audience gets the vast majority of its entertainment, information and social connections through the Internet.

Distribution

Our professionally produced HD shows are watched anywhere, anytime, on any device and through any service - from handheld iPhones and iPads to notebooks and PCs, all the way up to home theaters and HDTVs. Our shows are viewed through our own website, along with a network of more than 40 distribution partners spanning web, mobile and over the top platforms. We are currently the number one independent over the top video network, with prominent placement on Roku, Boxee, Yahoo's Connected TV Platform, Google TV, and HDTVs from Toshiba, Vizio, LG, Sony and Samsung. We also have a wide range of popular apps on Android, Blackberry and iPhone, along with tablets and other hand held platforms.

Our Audience

Revision3's unique approach to delivering in-show sponsorship messaging has created a an effective and efficient vehicle for building brands and selling products and services.

  • 72% 18-34 year olds
  • 99.6% audience recall for 1 or more sponsor
  • 56% of Revision3 viewers have purchased a product or service from a show sponsor
Cool Facts
  • Over 80 million views per month
  • Over 23 million unique viewers per month
  • Founded by Kevin Rose (Digg, TechTV), Jay Adelson (Digg, Equinix), and David Prager (TechTV) in 2005
  • Investors include Marc Andreessen (Andreessen/Horowitz, Netscape) Greylock Partners (behind LinkedIn and Digg), Mark Cuban and others