Segments

PROS:
- Store looks good
- Books look good
- Features look and feel good
- Ports over to your mac, iPhone, etc.

CONS:
- Store selection isn't quite there yet

PROS:
- Great in-app store with huge selection
- Nice looking customizations for your library

CONS:
- HATE that there are no notes and highlights and dictionary features

PROS:
- Good selection of books
- Has highlight and notes and dictionary features

CONS:
- Your library design looks bland and plain
- You can't highlight all that well
- The customizations on look and feel are extensive, but just lacking on aesthetic

PROS:
- Huge huge huge number of titles available
- A simple look and feel with just the right amount of aesthetic customizations
- Easy to use notes and highlighting features - crowdsourced popular highlights

CONS:
- The store on Amazon is out of the app (must use browser)
- Layout of notes and highlights and bookmarks could look better