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Advertising as Biz Model

Thursday, December 1st, 2011 – running time 05:48
Today, Jay tackles one of the most prolific business models out there: Advertising! Jay explains what kind of requirements and variables should be considered from a traffic and content perspective in order to sustain certain revenue goals from advertisers. This episode also discusses some easy ways to test your ability to monetize web traffic.

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Successful entrepreneur and CEO, Jay Adelson demystifies the start-up process by providing advice, tips, and answering questions. Today, Jay tackles one of the most prolific business models out there: Advertising! Jay explains what kind of requirements and variables should be considered from a traffic and content perspective in order to sustain certain revenue goals from advertisers. This episode also discusses some easy ways to test your ability to monetize web traffic.


Jay's Chalkboard Notes:

- Must be high volume and targetable

- More targeted audience can increase CPM

- Investors lately wary of only ad based models

Today's Homework Assignment


Making the Advertising Judgment Call:

- What are your revenue goals?

- Is it supplemental income or a full time gig?

- Consider using ad networks

06:31

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Have questions about launching a business that you want answered? Submit them to askjay@revision3.com, or upload a video question on our YouTube page. And make sure and follow Jay via Twitter.

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