Successful entrepreneur and CEO, Jay Adelson demystifies the start-up process by providing advice, tips, and answering questions. In this episode, Jay tackles some of the most essential elements in marketing your product and brand. In this episode, former AMD VP of Marketing Nigel Dessau is back as our resident marketing professional to dish 10 tips all marketers and entrepreneurs should embrace.

- Traditional forms of marketing require a lot of money and could be a significant portion of your budget
- Know your value proposition
- Keep it simple
- Be consistent
- Own what you use
- Plan your website out clearly
- Have one consistent look and feel
- Be an expert on your customers
- Test everything you do
- Don't do it all at once
- Track everything you do