Hosted by Jay Adelson.
Entrepreneur, CEO, and business owner Jay Adelson (Equinix, Digg, Revision3, SimpleGeo) demystifies the start-up process by providing advice, tips, and answering questions. Ask Jay how to turn any business idea into reality: askjay@revision3.com, @jayadelson, or http://youtube.com/askjayadelson Read More
Successful entrepreneur and CEO, Jay Adelson, demystifies the start-up process by providing advice, tips, and answering questions. Today he discusses what the role of public relations is in a new company, how to use it, how to do it yourself, and when you even need it.
Jay's Chalkboard Notes:
- PR pitches reporters on stories
- PR gets coverage in all media
- Don't invest in PR in early stages
- Early adopters are your first PR
- Coverage can be bad timing
- Expensive coverage doesn't always equal buzz
- Base PR on execution/success
- Best to wait to achieve milestones
- Crises can lead to PR
- PR can help crisis management
- Use social media for word of mouth
Handling PR Yourself:
- What is your company's positioning
- Go enlist help
- Anticipate reporters' questions
- Evolve answers over time
- Create a company FAQ
Have questions about launching a business that you want answered? Submit them to askjay@revision3.com, or upload a video question on our YouTube page. And make sure and follow Jay via Twitter.
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