Hosted by Jay Adelson.
Entrepreneur, CEO, and business owner Jay Adelson (Equinix, Digg, Revision3, SimpleGeo) demystifies the start-up process by providing advice, tips, and answering questions. Ask Jay how to turn any business idea into reality: askjay@revision3.com, @jayadelson, or http://youtube.com/askjayadelson Read More
Jay explains trademarking and answers questions about when you need a trademark, what to check about the trademark(s) you're interested in, plus how and why you need to defend your trademark(s).
Successful entrepreneur and CEO, Jay Adelson, demystifies the start-up process by providing advice, tips, and answering questions. Today, Jay explains trademarking and answers questions about when you need a trademark, what to check about the trademark(s) you're interested in, plus how and why you need to defend your trademark(s).
Jay's Chalkboard Notes:
- Consult a trademark attorney
- Trademarks are different internationally
- Trademarks must be unique within an industry
- You must actively defend trademark to protect it
- You can license your ™ for promotional value
When to Trademark and What You Can Trademark:
- Worth your time and money?
- Trademark attorneys do the hard work for you
- Brands evolve; wait to decide on trademarking
- Search for existing trademarks
Have questions about launching a business that you want answered? Submit them to askjay@revision3.com, or upload a video question on our YouTube page. And make sure and follow Jay via Twitter.
