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Trademarking

Thursday, December 8th, 2011 – running time 09:05

Jay explains trademarking and answers questions about when you need a trademark, what to check about the trademark(s) you're interested in, plus how and why you need to defend your trademark(s).

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Today's Homework Assignment

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06:20
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Successful entrepreneur and CEO, Jay Adelson, demystifies the start-up process by providing advice, tips, and answering questions. Today, Jay explains trademarking and answers questions about when you need a trademark, what to check about the trademark(s) you're interested in, plus how and why you need to defend your trademark(s).

Jay's Chalkboard Notes:

- Consult a trademark attorney

- Trademarks are different internationally

- Trademarks must be unique within an industry

- You must actively defend trademark to protect it

- You can license your ™ for promotional value

Today's Homework Assignment

When to Trademark and What You Can Trademark:

- Worth your time and money?

- Trademark attorneys do the hard work for you

- Brands evolve; wait to decide on trademarking

- Search for existing trademarks

06:20

Play

Have questions about launching a business that you want answered? Submit them to askjay@revision3.com, or upload a video question on our YouTube page. And make sure and follow Jay via Twitter.

Previous: Monkey & the Engineer

Next: Getting Your Equity

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