Pioneering Network Delivers Over 100 Million Clips in 2007, Establishing Leadership Position in Internet TV Market
Announces New Partners and Advertisers
San Francisco, CA — Revision3, the TV Network for the Internet generation, today announced it has achieved significant growth and major milestones in the year 2007. Among these achievements is a substantial increase in viewership numbers. The network delivered a total of 11 million shows and over 46 million clips in the fourth-quarter reflecting a 440% percent increase from the first-quarter of the year. For the full year Revision3 delivered a total of more than 25 million shows, and over 103 million clips.
In 2007, a variety of leading consumer product companies including Ask.com, Sony, Virgin America, Warner Brothers Entertainment, GoDaddy.com, Hewlett-Packard, Microsoft, Netflix, Intel, and Sandisk, signed advertising contracts with Revision3 based on the network’s ability to successfully influence the difficult to reach 18-34 year old demographic.
“At Virgin America we’re known for going the extra mile in the services that are meaningful to a forward thinking, discriminating market,” said Porter Gale, Vice President of Marketing at Virgin America. “One of our key targets is the young, intelligent, tech-savvy consumer. Revision3 delivers this market better than anyone else. They’ve far exceeded the results that we’d anticipated. Revision3’s ability to integrate our promotional message into their programming successfully generates consumer response to our promotions and drives seat sales. Advertising with Revision3 is a very important element to our web 2.0 marketing mix.”
At Revision3, sponsors are integrated into the network’s original hit shows, which include Diggnation, The Totally Rad Show, Web Drifter, and Tekzilla. As a result, sponsors enjoy a unique and highly effective bond with the network’s pop culture savvy fan base.
“Our programming delivers an unprecedented 100% unaided sponsor recall, and 4 out of every 10 viewers have purchased product or services from our sponsors,” said Brad Murphy, Vice President of Advertising Sales at Revision3. “That’s a phenomenal return on their investment. Not only is it incredibly difficult to reach 18-34 year olds, it’s even harder to spur them to action. At Revision3 we’ve delivered quantifiable results derived from our ability to successfully reach this passionate audience. And we do it better than traditional TV and other Internet shows.”
Revision3 also wrapped up the year by expanding its worldwide availability by finalizing strategic partnerships with leading digital content distributors including ADNStream.TV, Cnet and mobile distributor Transpera.
“It’s all about getting our great content in front of as many people as possible,” said Jim Lounderback, CEO at Revision3. “We want to be anywhere and everywhere our users hang out, including on mobile devices, big-screen TVs, and Internet-based destinations. We’re excited to add these new partners to our industry leading group of partners, which include DivX, Bittorrent, Vuze and iTunes. As a matter of fact, in addition to being one of the top content providers on iTunes, an unprecedented five of our shows were included on iTunes’ ‘Best of 2007 Podcasts’ lists.”
The network’s technology shows deliver strong and actionable information about exploring, enjoying and understanding everything from the iPhone to how to convert a standard car into a hybrid. Revision3’s modern culture shows provide hard-hitting reviews and insightful commentary on everything from weird websites to comic books, movies and video games. The network’s music shows take viewers behind the scenes with the latest indie bands, exploring emerging artists and showcasing alternative musical events. Revision3’s mid to long form original shows typically run between ten minutes to an hour in length, with segments lasting between one and five minutes. New episodes debut every week, new segments debut daily.
About Revision3
Revision3 is an Internet television network for the on-demand generation, producing some of the most engaging and original audio and video entertainment programs available on the Web. From the highly technical to the ridiculously silly, count on Revision3 for content that is accessible, edgy, and informative.
With 4.2 million videos delivered per month, Revision3’s shows can be found everywhere from Revision3.com to a wide range platforms, including Apple iTunes, Bittorrent, DivX, YouTube, and PyroTV. Shows can be watched on any device, from a cell phone to an Apple Nano, on a computer or a TV.
Revision3 was founded by Kevin Rose, Jay Adelson and David Prager in April 2005 with the vision that truly revolutionary Internet television wasn’t about putting television programming on a computer. The new world of Internet television left up to the media moguls of the world is about as cool as your dad’s Facebook page. With more than 30 million downloads, Revision3 develops unique content that can play on any device and speaks to a new generation about music, science, technology and comedy. Check out Revision3’s shows at www.revision3.com.
