The Diggnation Superbowl
Kevin and Alex take a trip to the Superbowl? It’s a fun little fantasy trip on the latest episode of Diggnation. And lest you think it’s out of character for our beloved beer slurping couch surfers: they might live on Digg and thrive on tech, but Kevin is a lifetime fan of the Green Bay Packers (his grandfather actually played for them) while Alex (and I) are pretty big Chargers fans.
Around the time we taped this episode there was still a chance that the Superbowl would include a faceoff between those teams… and if it happened, we knew that more shi- er, spirited debate would inevitably find its way onto Diggnation.
Our amazing ad sales team must have overheard us, because a day or two later they announced they’d been talking with Carson’s Ribs, and Body By Venus. The creative juices started flowing and out hatched the idea to tie them in as overt product placement in a Superbowl dream that we had fun filming and editing.
The cool thing about how Diggnation engages sponsors is that we work with them to come up with cool and fun ways to get their messages into the show whenever possible (without taking away from the show and while still being candid with everyone who watches - we won’t accept a sponsor if it is a product or service we dislike).
We hope you think it was fun too as well and not too overt.
Actually, I’m gonna be overt right now: Carson’s Ribs are damn good and I really think I may get some more. They deliver overnight, and you can get free BBQ sauce if you order with the code “Digg”.
The lingerie I won’t speak for - even though I was talked into trying it on (you’ll see in the video… you’ll probably enjoy it more on the models.) They also provide a 10% discount with the code “diggnation”.
Cheers,
David Prager
01
samureye Says:January 25th, 2008 at 8:20 pm
Forget the models. I want me some bearded Prager.
02
superbowl Says:January 26th, 2008 at 12:30 am
The Diggnation Superbowl
Bookmarked your post over at Blog Bookmarker.com!
03
roxa Says:January 26th, 2008 at 1:20 pm
I like it…
http://www.spymac.com/details/?2336538
04
popltree2 Says:January 27th, 2008 at 11:24 am
Don’t think it was a beard. I think he just had a bunch of ribs in his mouth. I could be wrong though
05
Soondawg Says:January 27th, 2008 at 4:11 pm
Was that beer they were drinking? Does that mean they lost the bet?
06
masherscf Says:January 28th, 2008 at 5:00 pm
This was a very nice little skit. I ended up watching it a few times out of sheer enjoyment. I look forward to more product placement “dreams” in the future. What a great way to get exposure for sponsor products while not disrupting the podcast. Big thumbs up for Prager and the ad team.
07
taozoo4u Says:January 29th, 2008 at 12:03 pm
ahh Pats won New England FTW
08
vahnx Says:January 29th, 2008 at 10:06 pm
I’m thinking they added the dream sequence after the bet was over. Or maybe since it was a “dream sequence”, the beer didn’t count. Or they were drinking the whole time and just let the viewers think they had some ‘bet’ going on. Many possibilities. Maybe certain sponsors didn’t want them ‘drunk’.
09
masherscf Says:January 31st, 2008 at 7:26 am
It was water.
10
nickdrewe Says:February 1st, 2008 at 9:26 am
Revision3 Just Sold Out.
I have to say that I was not a fan of this “ad”. It was nice to see some different advertisers on Diggnation, and I realise that these advertisers wouldn’t fit as well in the regular “Sponsors” segment, but this clip was waaayyyy to long, the leadup was long and pointless and it generally lowers the high standard of programming and advertisements on Revision3. The overall quality of the segment was poor at best and it makes Revision3 look money hungry. The first thing I thought when I saw this was “Oh shit, they’ve sold out”.
If I were one of these advertisers I would definitely consider this a failed experiment and move my advertising dollars elsewhere.
I appreciate Revision3 trying new advertising methods in what is a largely unexplored market, but I for one won’t hesitate to skip past any future “dream sequences” or similar segments.