Kevin and Alex take a trip to the Superbowl? It’s a fun little fantasy trip on the latest episode of Diggnation. And lest you think it’s out of character for our beloved beer slurping couch surfers: they might live on Digg and thrive on tech, but Kevin is a lifetime fan of the Green Bay Packers (his grandfather actually played for them) while Alex (and I) are pretty big Chargers fans.
Around the time we taped this episode there was still a chance that the Superbowl would include a faceoff between those teams… and if it happened, we knew that more shi- er, spirited debate would inevitably find its way onto Diggnation.
Our amazing ad sales team must have overheard us, because a day or two later they announced they’d been talking with Carson’s Ribs, and Body By Venus. The creative juices started flowing and out hatched the idea to tie them in as overt product placement in a Superbowl dream that we had fun filming and editing.
The cool thing about how Diggnation engages sponsors is that we work with them to come up with cool and fun ways to get their messages into the show whenever possible (without taking away from the show and while still being candid with everyone who watches – we won’t accept a sponsor if it is a product or service we dislike).
We hope you think it was fun too as well and not too overt.
Actually, I’m gonna be overt right now: Carson’s Ribs are damn good and I really think I may get some more. They deliver overnight, and you can get free BBQ sauce if you order with the code “Digg”.
The lingerie I won’t speak for – even though I was talked into trying it on (you’ll see in the video… you’ll probably enjoy it more on the models.) They also provide a 10% discount with the code “diggnation”.
Cheers,
David Prager
Tags: blog, Diggnation
This entry was posted on Friday, January 25th, 2008 at 5:10 pm and is filed under Announcements. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
