Surprise, surprise, Revision3 is actually in business to make money. And it’s not all that inexpensive to produce the fine high-quality entertainment you’ve come to know and love.
Sure, we’re not producing Cavemen or Bionic Women (thankfully). But it does cost real money to pay for producers, the studio, and Martin Sargent’s private masseuse and personal makeup consultant.
That’s why we have show sponsors, and that’s why the best way to support the shows you love is to buy products and services from those sponsors. However, just as we’re blazing a new trail in internet television, we’re also working overtime to be just as innovative with advertising and show sponsorships.
So that’s why, later this week, we’re going to be among the first Internet video networks to roll out an innovative new way for marketers to support Revision3. It’s from Google, and it’s called AdSense for Video. Of course it has a catchy TLA, and AFV promises to help us to keep delivering all those great shows for free, day in and day out.
You’ll only see these new advertisements when you stream our shows using the built-in flash player on our website. Every now and then, but only once per video, you’ll see an ad from Google pop up on the bottom of the video player. Do nothing, and it’ll stay there for a minute. However, with a simple click you can make it quickly disappear.
Also, on some of our shows, you’ll see ads pop up after the video comes to an end. Feel free to click liberally on both the bottom-based and those end-of-video ads – you’ll be supporting Revision3 with every click!
Now I know some of you will be shocked, shocked to find that we’d even consider running advertising like this. There’s a certain purity of essence of Revision3 videos, and these ads do tend to impinge on those precious show moments. But understand that we do need to bring more money into Revision3, so we can keep the lights on. We’re also just testing these new ad formats. Who knows, they might not work at all, or they might be so heinous that we decide to rework them.
For those of you who hate change, and find this type of advertising morally or intellectually reprehensible, I say relax. Grab yourself a glass of rainwater and grain alcohol and give ‘em a try. You might actually find something worth clicking on.
If you really can’t stand them, I’ve got a quick alternative. Try downloading one of our shows, instead of watching in the flash player. At least for now, those downloads remain pure.
Oh, and thanks for supporting Revision3, and thanks again in advance for supporting our sponsors.
Finally, a word of caution. If this doesn’t work, we may well have to revert to Plan B: PBS-style pledge drives to raise enough money to keep your favorite shows alive. And believe me, nobody wants to see a cranky, overtired Martin Sargent begging for spare change hour after hour, like some cheap floozy on the street corner, while Gator sits in the background, alternately fondling and licking a terminally cute Hello Kitty phone, all the while jamming it up against his ear while he takes your pledge and steals your credit card number. Consider yourself warned.
– Jim Louderback, CEO
Tags: blog
This entry was posted on Thursday, March 6th, 2008 at 4:21 pm and is filed under Announcements. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
