Native Application Syndicates Diggnation Content
to Internet’s Most Popular Destination for the First Time
SAN FRANCISCO, CA — March 31, 2009 — iWidgets, the social syndication company, and Revision3, the TV network for the Internet generation, have teamed up to deliver fresh content from the hit show Diggnation directly to loyal fans. By using the iWidgets social syndication platform, Revision3 will syndicate Diggnation clips to Facebook, engaging fans where they’re spending most of their online time and tapping into the native viral channels of the platform by updating news feeds and enabling targeted friend invites.
The Diggnation widget can be found on the Diggnation Facebook Fan Page at http://tinyurl.com/diggnationFBwidget.
“Revision3’s partnership with iWidgets provides another distribution channel for our quality content,” said Ron Richards, Senior Director of Marketing & Product Management, Revision3. “The Diggnation widget will offer our engaged and devoted fans the opportunity to share the Diggnation experience with their networks of friends, colleagues and classmates who appreciate similar experiences, exposing new and previously untapped audiences to a program that has become an Internet television phenomenon.”
“iWidgets is all about virally spreading great content to where people are spending their time,” said Peter Yared, CEO of iWidgets. “Revision3’s Diggnation has a rabid fan base and awesome content, and our platform gives Revision3 a new way to broaden their audience using a native Facebook widget. No other widget platform provides native and viral features, and we’re excited to showcase our technology with Revision3 and Diggnation.”
Viral applications from iWidgets also provide a unique revenue-generating opportunity for Revision3. The company can effectively monetize content within social sites through integrated advertising, pre-roll ads and brand sponsorships as part of their distribution to social sites.
With over 250,000 viewers per week, Diggnation is a weekly tech/Web culture show based on the top Digg social bookmarking news stories, featuring hosts Kevin Rose and Alex Albrecht. Episodes air every Wednesday at 6:00 p.m. ET at www.revision3.com/diggnation.
About iWidgets
iWidgets, the social syndication company, helps content publishers syndicate and monetize content deeply into social networks and portals. The iWidgets Social Syndication Platform offers easy-to-use wizards and drag-and-drop creative to quickly deliver engaging custom widgets that publish as fully native applications on each destination, integrated with viral channels and social graphs. iWidgets was founded in 2007 with the vision of spreading interactive content via emerging small form platforms including social networks, portals, mobile devices, and next generation set top boxes. The company is funded by Opus Capital and University Venture Fund. For more information, visit www.iwidgets.com.
About Revision3
Revision3 is the first media company that gets it. Born from the Internet, Revision3 is the home of Internet Television, creating and producing shows for a new audience: passionate, committed fans who want to watch shows about technology, modern culture and music that entertain, educate and help to expand their life experiences. The company was founded in 2005 by technology visionaries Kevin Rose, Jay Adelson and David Prager because they couldn’t find anything they wanted to watch on traditional television. The company is now led by Internet TV pioneer Jim Louderback. With more than 60 million views to date (and six million per month), Revision3’s programs can be found everywhere from Revision3 to a wide range of platforms, including iTunes, YouTube, Joost, Hulu, Viddler, Blip.TV and TIVO. Shows can be watched on any device, from a cell phone to an Apple iPod to a computer or a TV. For more information visit www.revision3.com.
Contact:
Christina Williams
Page One PR for iWidgets
christina@pageonepr.com
503.206.7775
Sarah Hawes
The Rosen Group for Revision3
sarah@rosengrouppr.com
646.695.7050
