Author, evangelist and strategist Guy Kawasaki answers your questions in this special Dialogg hosted by Veronica Belmont.
We're back with another Digg Dialogg. For this episode, we have author, evangelist and strategist Guy Kawasaki answering your questions. Guy has been out promoting his tenth book, Enchantment, where he explains how to influence what people will do while maintaining the highest standard of ethics. Hosted by Veronica Belmont.
1) Why do you think Woz left Apple. Does that have anything to do with Jobs?
2) If the tools available today were available in 1984, how would you have marketed the original Macintosh differently?
3) When it comes to social media, do you think that many companies and brands put too much stock in venues such as Twitter or Facebook? If either of those services make a broad change, casual users could lose interest and stop communication. How can companies and brands still effectively communicate without overly relying on services outside their control?
4) Guy, Apple has become a very different company than it was when you were with it in its infancy. Do you think that the dominance the company now has in music and smart phone spaces make it better or worse for consumers and Apple fans in the long run?
5) What is the most valuable lesson you learned in your career?
6) As CEO of a startup, is it worth investing time in interns when ramping up operations? If so, what is the most important quality to look for in an intern?
7) You've stated that when it came to marketing Enchantment you chose to concentrate primarily on Facebook. Do you see Facebook as the dominant online marketing platform for the foreseeable future?
8) Who has been the greatest influence and inspiration in your career to date and why?
9) I designed a jacket for your book cover contest in 2001. My teacher thought it totally kicked ass. Why didn't it win?
10) With all the books you've written, which one is your most influential?