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View Full Version : An open letter to Revision3


jakob
01-22-2008, 06:29 AM
Hey Revision3, what's up?

I just took your survey. It started out pretty cool. I felt "wow, they're finally asking me about my favorite shows! I feel like I could really make a difference!" Personally, there are a few that I love more than I could any regular TV show, and there are some that I think are a waste of bandwidth. I thought it was weird that you'd be asking me about the shows in the survey, since I'm sure you run all sorts of insane download statistics, but whatever. It still made me feel good about contributing.

Then things got kind of weird.

It turned into a really probing, "who are you and what's your demographic" survey, which I suppose is valuable information, too, but it seemed a bit much. Every page, it dug deeper into my life, asking about how much I pay a month for my cellphone, what my salary was, what my top five visited websites are (really, how many "top five" lists can you throw at us? It's hard coming up with answers to these after a while), how much influence I have at my job for buying things, how often my friends ask me what games to buy or what movies to see, etc. It no longer felt like I was helping out the station, figuring out what kind of shows to deliver, but instead teaching them how to sell me things, and influence what everyone else around me buys. I understand where you're coming from, I truly and really do, but enough is enough! These are the kinds of questions I'd expect to get paid $20 for on some online survey site, not my friendly, favorite IPTV station. By the end of the survey, I just felt dirty, and almost didn't even complete it.

Seriously. To all of the actors, producers, cameramen, and the people that actually create the shows: have you taken this survey? Do you know what your station is asking of its viewers? Go take a look.

But then there was the video. The promised "exclusive" video.

And how terrible was that? 45 seconds of time-lapse studio construction? First of all, it was boring. The walkthroughs done on the Rev3 Gazette were better by far, and this video -- the promised "tell us everything you can about yourself, let us whore your demographic, and you'll get a super exclusive video" video -- felt like a slap in the face. Really. It hurt to watch.

Let me tell you what video would have felt worthwhile. Don't worry, there's still time to change it. Aren't all the main players in these shows based in the same area? Cross-over. In the episode of the Rev3 Gazette where Dave was showing everyone around the studio, and talking about all the technology it takes to create a show, do you know what the most exciting part of that video was? Seeing Ron from iFanboy on the tour. There was no introduction or any big deal made, he just seemed to be there because he was interested, too. And that fascinated me. I have never seen Ron and Dave in the same room before. I have all of these great shows online that I love, full of personalities that I've come to know very well, but they're all very segmented from each other. I can see Alex Albrecht with Kevin on Diggnation, or with Jeff and Dan on TRS. But when have I ever seen them all together? When have I seen Kevin, Dan, Sarah, Patrick, and the iFanboy trio all hanging out? Never. A cross-over is the ultimate geek-gasm. I'm honestly surprised the network didn't take the time to put together some ultimate holiday special where everyone from all the shows says hello together. Maybe a holiday party, and we were all invited (digitally, of course). You could have even faked it by shooting different people at different times, each giving a specialized holiday greeting, in order to work around everyone's schedules. Really, how cool would that have been? I nearly soiled my pants just imagining it now.

Here was an even better (and easier) opportunity to let that happen: a thank you video. Nothing fancy, just a lot of the actors from our favorite shows coming together to say "Hey, thanks for filling out that incredibly revealing survey, it means a lot to us. You are what drives our station." It could have been a big group shot and only 10 seconds long, with everyone giving a big phony wave, and I would have felt satisfied. You could have gone above and beyond and let all the main shows introduce themselves and say a personal thanks, and that would really have been the ultimate, but I'm not greedy. Anything that felt personal would do. Instead, we got a cold, emotionless 45 seconds of regurgitated video that I can't imagine anyone being entertained by.

But here I am going to go above and beyond. Let me give you a few things I would really love to see on your network that didn't fit within the confines of that survey. You may or may not already have these in mind, but I think they're important enough to enumerate.

* Content Variety

Hey, I love technology as much as the next guy, but it would be great to see a little more than that. Whatever happened to Ctrl-Alt-Chicken? That was the gateway show for many of my non-tech friends. I know the station is having a bit of an Alex-overload, but I'm sure we can handle a little bit more. I loved the idea for the show, and it was hilarious to watch. What's more, it took no skill for the actors involved ("cooks who don't know how to cook"). You could create any number of parody shows -- fishing, crafts, uhhhh... doing your laundry -- all completely ad-libbed by the actors on the spot just to get a laugh.

Ctrl-Alt-Chicken was actually much more than that, and done pretty well, but this does open up a whole new world of "_____s who don't ______"-type shows (some would argue Systm is already this, being hosted by Patrick Norton; just kidding Patrick). You don't have to go out and find experts in order to cover a new topic. You could even have a cheesy variety hour, where some of our favorite internet personalities do whatever the hell they want, or even talk about some of their own personal hobbies. To me, these shows are so special because I'm fascinated by the people on them. Any time we glean a tiny bit of personal information about them, or see them in a new situation (like traveling to a different country, appearing on a different show, doing something that makes them feel more human a la TRS' "Dan Becomes A Man" segments), they seem even more special, and we get even more attached to the people on the show.

* Format Variety

Every Revision3 show still feels the same. They all feel like really fancy, well-produced podcasts. Granted, I still love shows like TRS, Diggnation, iFanboy, etc where people just sit around and talk, but if you're only producing shows with one formula, it's going to turn people off entirely (and already has, according to some of my friends).

How about something that's actually scripted? You have so many talented people there, I can't believe you haven't explored this yet. A drama, a sitcom, anything would be a start. Dan's a director, and just about everyone else who appears in any show is a decent actor (and is usually damn funny). Put them all together and they'll come up with something great, especially if the show is presented completely tongue-in-cheek, like most of channel101.com (which is currently the exact opposite of Revision3, and I highly recommend it as part of your research).

* DVD Sales

Hey, did you know there are more ways of making money than just sponsors and shirts? We all come to the website because we love watching the shows! How about taking a little bit of time, cutting out the ads, producing some nice menus, maybe a few little exclusive behind-the-scenes clips, an introduction from the stars, and throwing together a professional-looking DVD for sale? Trust me, they do not take that much to make. I'm currently making my own Ctrl-Alt-Chicken DVD as a present for a friend's birthday (have I mentioned how great that show was?). A few menus, a laserjet-printed DVD sticker, a fake cover, and it actually looks pretty good. I'm sure you guys could create something magnitudes better, but you haven't yet. Had I been able to go to the website and buy the official Ctrl-Alt-Chicken DVD collection, I would have. Hell, I'd pay more than I would for any other Hollywood garbage, because I actually care about the show, and it would have made a fantastic stocking stuffer.

* Girls

Okay, this one's a bit tough, and I know you already have a fantastic cast of supporting ladies, but it still warrants mentioning. I have very, very few female friends who actually like any of the shows on Revision3 (Ctrl-Alt-Chicken, again, was a huge hit), and when I try to introduce them to it, they think it's just a "Boy's Club:" a bunch of shows featuring guys talking about games and gadgets, and nothing for the women. A few more female leads in the shows, as well as non-tech content, would go a long way. And hey, for all of us guys who are already watching, it's nice to see a few more pretty faces. I wouldn't recommend changing any of the existing shows, because fans would probably get really pissed off, but when you're looking to find new casts for new shows, just keep it in mind (as I'm sure you already are).

I really don't mean to sound like an ungrateful, whining ass, but I'm only posting this because I actually care about Revision3. It takes a true friend to point out that booger hanging out of your nose, or that maybe you should wash those pants a little more often. These conversations are hard to have, and it makes me really nervous to send this post. I love all the content, I'm incredibly glad that it's free, and, so far, the sponsorship has been pretty unobtrusive. Keep up the great work, and I can't wait to see what's in store for the future. I only hope that this helps in some tiny, "maybe that post wasn't such a waste of time after all" way.

Many thanks,
Jakob

ariastar
01-22-2008, 06:57 AM
* Girls

Okay, this one's a bit tough, and I know you already have a fantastic cast of supporting ladies, but it still warrants mentioning. I have very, very few female friends who actually like any of the shows on Revision3 (Ctrl-Alt-Chicken, again, was a huge hit), and when I try to introduce them to it, they think it's just a "Boy's Club:" a bunch of shows featuring guys talking about games and gadgets, and nothing for the women. A few more female leads in the shows, as well as non-tech content, would go a long way.

Non-tech shows featuring more girls? Go watch Oxygen.

This is coming from a girl too.

kronos6948
01-22-2008, 07:05 AM
I understand that you feel that the survey was for marketing demographics. I felt the same way too. But, they have to make money.

They're not a huge company. They'd like to get bigger, but to do so, they need more money. So, they have to have advertising. Now, as long as the advertising doesn't influence content on the shows (e.g. if a new piece of tech is being advertised and then it's being reviewed on one of the shows, and they can't give a bad review because it's a sponsor), then I have no problem if they sell to my demographic.

Another thing to think about is whether or not the products that are going to be sold to us are actual quality products. I wouldn't want to see some craptacular item that says you can have a USB thumb drive with 1000 TB of space, when all it is, is just a USB cable cut and put into a USB thumb drive case.

Besides, with the right advertising, we might actually find new products that are actually good products.


Ok, as for content, as funny as Ctrl+Alt+Chicken was, something must've happened for the show to stop. Either it wasn't getting enough DL's, or maybe Alex didn't have the time for it, lord knows whatever. Either way, sadly, it's no longer part of the lineup.

I don't know if Jim Louderback's idea of what Rev3 should be contains plans for scripted dramas/action/comedy shows/sci fi/etc., but you have to keep one thing in mind. Station models nowadays usually cater to specific genres and corner the market. That being said, since it's an IPTV service, as long as they have the bandwith and the storage, they can host a ton of different channels, let alone shows. Think of it like YouTube, but with it's own in-house produced shows. Maybe Rev3 will be the start of the largest IPTV broadcasting network. Maybe it'll become a channel under the banner of some ubercompany called Jim Louderback Media or JLM for short, which has a ton of different channels with each channel having content for different interests. That way, you can have the shows that are more focused on womens interests, or whatever demographic you can think of.

As far as DVDs go, I really like the idea. I wonder what the resolution of their older podcasts are like, if they still have the original masters or if everything has been reduced in quality for uploading to the site. I wonder how well the Ask a Ninja DVD sales went. That would be a good basis to see how well a popular IPTV show would do in DVD sales.

As far as I'm concerned though, I really like where Rev3 is right now, (except for a few minor website gripes), and I love the fact that we have input on what they'll make for us. They realize that if they don't have shows that people will watch, then there's no money. Let's just hope that it doesn't become ALL about money, because that's usually when they make shows for the lowest common denominator (remember the Tech TV/G4 merger?), and we end up losing out again.

ariastar
01-22-2008, 07:10 AM
If 80% of the viewers make under $40k per year, it won't make sense to advertise a product that's in the price range of someone making three times that. Sponsors will may more if the product is geared toward the specific audience with a salary to afford the product. So by providing the info, you are helping Rev3. Free content or paid content. Take your pick. The paid content is paid for by the ads.

kronos6948
01-22-2008, 07:13 AM
If 80% of the viewers make under $40k per year, it won't make sense to advertise a product that's in the price range of someone making three times that. Sponsors will may more if the product is geared toward the specific audience with a salary to afford the product. So by providing the info, you are helping Rev3. Free content or paid content. Take your pick. The paid content is paid for by the ads.

Was this a response to what I said?

bsg
01-22-2008, 07:25 AM
You know you didn't have to take the survey, right? Rev3 has a very small audience in comparison to a big media mogul. To target their audience as specifically as they can they need to ask intrusive questions that can thus be used to raise their likely profit margins with particular advertisers.

This is GOOD for us. More targeted advertisements (That we might actually like? This is why google ads work) means more money for rev3 which means more FREE content for us.

And everything but your dvd comment is pretty misguided. Why don't you seek out other podcasts for your entertainment? Podcasting is inherently niche oriented, and to ask a technology network to fill an entirely unavailable market with lifestyle programming, women, and sitcoms is to ask E! to start discussing politics. What people that already watch Rev3 are going to watch the programming you describe? You might know a handful of women that would try it out, but the truth is that the sort of demographic you're talking about just isn't available on internet right now.

tripw0l
01-22-2008, 07:32 AM
To Jakob,

As far as the survey was concerned, I think you should just let it go. The survey wasn't forced upon you in order to keep enjoying Rev3, you chose to go there and take the survey which I'm sure is a big help to the higher ups. It's a marketing thing, that's the way that marketing operates. They soften you up with a few easy questions and then start to dig into the personal stuff. You shouldn't care because it's going to help in the long run (as long as you answer truthfully) and it's anonymous. Are there things that I put in the survey that I wouldn't necessarily want everyone to know about me? Sure but it's not specific to me. It's not like you're taking an audit while gripping an E-Meter or anything (I'm not a Scientologist, I just thought this was a good comparison). Honestly, when I saw the ad in Systm to do the survey, I felt the same thing when I chose to donate to Rev3 which was a great appreciation for the content provided. You have no idea how upset I was when TechTV went away, I was incredibly distraught.

As far as your suggestions for future content, great, it's good that you're throwing out ideas. However, when you throw out ideas, keep in mind that this isn't some huge billion dollar conglomerate that has an army of writers and a budget equal to that of the GDP of a small country. It's a small company that I think is doing wonders for what it has and I'm VERY grateful. The survey is there to net the information that they want and I'd leave the rest up to them.

ryudo
01-22-2008, 08:02 AM
I didn't like how the survey got personal and at at one point asked me what my monthly cell phone bill was assuming I even owned one...I don't own a cell phone.

As for revision3 as I said in the survey I want more tech shows...the culture shows as labeled on the website far out number tech shows.

ariastar
01-22-2008, 09:44 AM
Was this a response to what I said?

No, in reply to complaining about being asked salary.

ariastar
01-22-2008, 09:46 AM
I didn't like how the survey got personal and at at one point asked me what my monthly cell phone bill was assuming I even owned one...I don't own a cell phone.

Ryudo, I adore you, but you didn't have to take the survey no answer anything you didn't want to. :)

sisterchristian
01-22-2008, 06:03 PM
* Content Variety

Hey, I love technology as much as the next guy, but it would be great to see a little more than that..



Agree. We don't need more tech shows. Geek is good, but Tech get's kinda old after a while.

jemmrich
01-22-2008, 06:09 PM
I just took the survey after brushing it off for awhile and had to immediately go to the forums as i would have written my own open letter... not trying to pick on revision3--i love them and what they are trying to do. I want them to know what i want as a viewer. Anyways here are my thoughts.

I admit i was a little taken back when it asked all sorts of income/expense details and while that didnt bother me too much, a few other things did.

A one point it asked if shows were too long or too short. I think they should have added all the shows to the list, as one that i really wanted to answer *too short* to, was missing :(

Also there was a question about what new segments you would be interested in seeing, to which i answered: "no new segments, more content in the current ones."

I dont know about anyone else, but it seems like revision3 is spreading themselves too thin. I dont want to watch 10 minute show clips. Tekzilla's daily bytes is the exception but im specifically targeting systm and gigaom (dont hate me Om, i love the show tremendously).

Systm has the potential to be very informative and educational--atleast in my eyes. The episode of copying xbox360 games, asterisk and mythtv install are at the top of my favorite episode list and i think even the most downloaded according to the older website. Why? Because they showed you something from start to finish and left you feeling like you could do something (build something).

Same with GigaOm, it seems like viewers keep asking for longer episodes, but it doesnt seem to be happening. Tech business is very interesting to me so i have high hopes for GigaOm to fill me in on the interesting possibly unknown tidbits, history, or the latest valley shaking news. I love hearing how startups are realized and funded. More questions for the guests.. questions that dig deep. Thats what i want to see.

ariastar
01-22-2008, 08:46 PM
Agree. We don't need more tech shows. Geek is good, but Tech get's kinda old after a while.

Once upon a time, someone at MTV said, "Video is good, but music gets kinda old after a while." :)

esophagus
01-22-2008, 09:25 PM
Agree. We don't need more tech shows. Geek is good, but Tech get's kinda old after a while.


Tech Shows
Tekzilla
Gigaom
Systm
Pixel Perfect

Other
iFanboy
TRS
Diggnation
Webdrifter
XLR8R

Tired of tech? Watch something else.

esophagus
01-22-2008, 09:28 PM
A one point it asked if shows were too long or too short. I think they should have added all the shows to the list, as one that i really wanted to answer *too short* to, was missing :(Which show? I thought they were all there. You could be right, I'm just curious. Probably just something I don't watch, and looked past.

sisterchristian
01-22-2008, 10:11 PM
Tech Shows
Tekzilla
Gigaom
Systm
Pixel Perfect

Other
iFanboy
TRS
Diggnation
Webdrifter
XLR8R

Tired of tech? Watch something else.

I do, which is kinda my point. I dropped tekzilla after one or two eps, and stopped watching Diggnation cuz it got really old after a while. And the "new" shows seem to be all tech based like tekzilla and Gigaom. I work in tech (security research), usually I know more than the presenter, at least enough that the inaccuracies bug me.

I love iFanboy and TRS. Great shows on interesting subjects I would like to see more of that.

ryudo
01-23-2008, 01:34 AM
Ryudo, I adore you, but you didn't have to take the survey no answer anything you didn't want to. :)

:o




























































DOH!
I will crawl back to my cave now.

jemmrich
01-23-2008, 02:21 AM
Which show? I thought they were all there. You could be right, I'm just curious. Probably just something I don't watch, and looked past.

Sorry i cant recall.. by the time i finished i had looped thru all the podcasts i watch 5 times in my head... but i think it was systm

bsg
01-23-2008, 03:08 AM
More TheBroken

I really hope Tekzilla turns into TSS2. It looks as the ugly brick set is intended to be permanent, though.