View Full Version : How many viewers makes a show popular?
vinnyirl
06-13-2008, 05:04 PM
I am just wondering how many people it takes to make a how popular.
I play a game called EVE Online and for about 8 month they had EVE TV (http://eve-online.tv/) which was a weekly show about the game. Then the games publisher CCP dropped the show :( but the majority of players want the show back, and I thought maybe there is a chance revision 3 could get the presenters from the show and set it up them selves.
esophagus
06-13-2008, 05:10 PM
I'm guessing a show about a specific videogame is far too niche. Eve Online isn't a huge game, and some accounts are inactive/just won't watch the show. Even if that leaves you with a fairly big market, it leaves you with a closed market. Theres a very slim chance of getting viewers who don't play the game.
tokenuser
06-13-2008, 05:21 PM
I play a game called EVE Online and for about 8 month they had EVE TV (http://eve-online.tv/) which was a weekly show about the game. Thats not a show ... its an advertorial.
vinnyirl
06-13-2008, 05:41 PM
I'm guessing a show about a specific videogame is far too niche. Eve Online isn't a huge game, and some accounts are inactive/just won't watch the show. Even if that leaves you with a fairly big market, it leaves you with a closed market. Theres a very slim chance of getting viewers who don't play the game.
That's why I asked the question "How many viewers makes a show popular?" It may be a small game but the show still got a couple thousand views a week.
Thats not a show ... its an advertorial.
Had to look that word up, show how smart I am :/
So your saying its not a show because it is just advertising EVE Online? Even though the content is about the way the people play the game. Using your logic Tekzilla is an advertorial as its it is all about consumer goods, don't get me wrong I love Tekzilla but according to wikipedia its an advertorial. Or maybe I got it completely wrong. All I wanted to know was how many people it takes contuniously watch a show for it to be worth while for revision 3 to keep it running.
tokenuser
06-13-2008, 05:44 PM
So your saying its not a show because it is just advertising EVE Online? Even though the content is about the way the people play the game. Using your logic Tekzilla is an advertorial as its it is all about consumer goods, don't get me wrong I love Tekzilla but according to wikipedia its an advertorial.Difference is, EVE-TV is promoting their own product, and using the show as a means to generate more and ongoing interest in their product.
Tekzilla is not advertising Revision3 owned products (except the obvious ads for other shows).
vinnyirl
06-13-2008, 05:51 PM
And is that such a bad thing?
comhcinc
06-13-2008, 06:16 PM
And is that such a bad thing?
did anyone say it was?
Tekzilla is not advertising Revision3 owned products (except the obvious ads for other shows).
rev3 is producing editorial type content featuring consumer products
And is that such a bad thing?
not necessarily :)
vinnyirl
06-13-2008, 06:37 PM
I just want one of my most favorite shows back, there is even a petition from the players of EVE to try get it back I think its up to 1700 signatures now. Maybe rev3 could do a MMO show about all the MMO's, would be a hell of a lot of content.
tokenuser
06-13-2008, 06:40 PM
I just want one of my most favorite shows back, there is even a petition from the players of EVE to try get it back I think its up to 1700 signatures now. Maybe rev3 could do a MMO show about all the MMO's, would be a hell of a lot of content.EVE itself is still too niche. Rumour is that Alex (who used to do a SWG podcast) is going to be doing an independent (of Rev3) WoW podcast.
Being niche doesn't make it bad ... it just means limited market.
I can see a MMO podcast being popular ... but then what about FPS and RPG gamers? A general purpose gaming show is what is needed that covers them all. JLo has said in the past he is not against the idea, but that it needs to be a fresh approach, becuase there are already place like 1UP that do it well.
I can see a MMO podcast being popular ... but then what about FPS and RPG gamers? A general purpose gaming show is what is needed that covers them all. JLo has said in the past he is not against the idea, but that it needs to be a fresh approach, becuase there are already place like 1UP that do it well.
fresh approach
i wonder what would qualify for a fresh approach
comhcinc
06-13-2008, 06:53 PM
fresh approach
i wonder what would qualify for a fresh approach
naked reviews. but they should be real gamers not tv folk. so naked unwashed overwieght lonely guys.
*ducks for cover*
msmags
06-13-2008, 07:08 PM
Rumour is that Alex (who used to do a SWG podcast) is going to be doing an independent (of Rev3) WoW podcast.
Ohhh...really? This is something I would definitely watch/listen to. Alex + WoW = awesome! :D
kowgod
06-13-2008, 09:17 PM
All this talk about a show being too niche kinda misses out on a huge benefit of podcasting over the current television economic model. Yes, it is very niche. But paired up with an advertiser selling somethingerothers that EVE players (and their ilk) would buy, and you can get a massive bang for your buck by not having to compete with other advertising dollars for broad spectrum, lower common denominator advertisements that may or may not even reach your target demographic.
Sure, of course, there is a break even point somewhere in all advertising, but still, it seems to me if the show was canceled for economic reasons (dunno if it was or not), then that is a failure of the sales team to find a dream sponsor, rather than it not making economic sense.
esophagus
06-13-2008, 11:52 PM
That's why I asked the question "How many viewers makes a show popular?" It may be a small game but the show still got a couple thousand views a week.
I think you missed the point of the last part of my post. The problem isn't the number of people playing the game, its the niche of the game. Only select people who play it would watch, and no one who doesn't play it would watch. Thats a fairly limiting audience.
esophagus
06-14-2008, 12:40 AM
Re: Kowgod
I don't really agree.
Revision3 is a broad network that shows anything a geek might like. This goes from wine, to tech, to comic books. They also happen to make all of their money on advertising, so the number of viewers a show gets and can potentially get is a huge deal. Discussing an MMO sounds like it would fit right into the network, but profit and content could be maximized if the show just discussed videogames in general, with this and all MMOs built right in.
As far as the downfall of EVE TV being the advertising, thats just silly. While advertising has to be profitable, a solid show is needed to back it up. Eve Online has over 220,000 active subscriptions, and the show only got 2000 views a week. That is less than 1% of the target audience being reached. As a videogame studio, I would think my money and manpower was better spent elsewhere. As a good advertiser, I would think the show was failing somewhere and wouldn't want to back it.
masherscf
06-14-2008, 12:47 AM
Just one... me.
ariastar
06-14-2008, 03:02 AM
That's why I asked the question "How many viewers makes a show popular?" It may be a small game but the show still got a couple thousand views a week.
And it probably wasn't making enough money to recoup the cost of production, making it a bad business move.
So your saying its not a show because it is just advertising EVE Online? Even though the content is about the way the people play the game.
A large part of it is advertising the product to people who already use it.
Using your logic Tekzilla is an advertorial as its it is all about consumer goods, don't get me wrong I love Tekzilla but according to wikipedia its an advertorial. Or maybe I got it completely wrong. All I wanted to know was how many people it takes contuniously watch a show for it to be worth while for revision 3 to keep it running.
Tekzilla doesn't "advertise" the same product episode after episode after episode.
Part of what makes a show is the potential revenue it can bring in. A show about a game by its maker that is for the purpose of advertising one product isn't going to make much money in the long run. A show that has a thousand viewers and advertises a handful of very expensive items to those viewers who buy those products may very well be worth it, but the products would need to change. A show that had 5,000 viewers who all already use the one product advertised isn't going to make it's production costs.
A show staying going or not has more to do with than just number of viewers.