Blogworld 2012 - Book: Small Town Rules

Cali Lewis and John P interview Barry Moltz and Becky McCray about their new book "Small Town Rules".

Cali Lewis and John P interview Barry Moltz and Becky McCray about their new book "Small Town Rules".Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever."