From Ford:

The MyKey system was introduced by Ford in October 2008 and first debuted as a standard feature of the 2010 Ford Focus, also set to quickly be integrated in many other Ford, Lincoln and Mercury models. Designed as a safety feature to help parents limit speed and audio volume and therefore reduce the number of reckless accidents, Ford's MyKey technology also encourages safety-belt usage, provides earlier low-fuel warnings and can be programmed to sound chimes at 45, 55 and 65 miles per hour.

The specialists at Ford developed this innovative technology after several findings showed that it would help young drivers build road safety experience. According to National Highway Traffic Safety Administration (NHTSA), teens are more likely to take risks such as speeding and also are less likely to wear safety belts than older drivers.

Click here to see more episodes with new products announced at IFA!