Fake Steve Jobs, Dizzywood
Thursday, November 8th, 2007 running time 15:30
"Winners don't form alliances." So says Daniel Lyons, aka Fake Steve Jobs. He joins Om and Joyce, along with the founders of Dizzywood, a new virtual world for kids. Are tweens the next big thing?
"Winners don't form alliances." So says Daniel Lyons, aka Fake Steve Jobs, the man behind The Secret Diary of Steve Jobs.
Dan joins Om and Joyce this week to vent about alliances (Google's OpenSocial and the Open Handset Alliance) and Open Source. Is Dan truly a Linux hater?
Wondering how Dan created Fake Steve Jobs, or if Dan undersold his blog to Forbes? (How much did he make? Om gets the inside scoop!)
And, of course, Dan talks about his new book, Options: The Secret Life of Steve Jobs, a parody by Fake Steve Jobs
Next up, meet Sean Kelly and Scott Arpajian, founders of Dizzywood, a "virtual world and game site for kids."
Or as Joyce calls the site's target audience, tweens: children between the ages of 8 and 12.
Are tweens the next demographic to market to and capitalize on? Find out!
Highlights
Jarrett Jack
(
8:35, 8:35
)
open source
(
2:30, 3:34, 2:30, 3:34
)
the secret life of
(
1:33, 1:33
)
Steve Jobs
(
0:31, 0:59, 1:33, 1:39, 5:16, 8:03, 8:20, 8:41, 9:13, 0:31, 0:59, 1:33, 1:39, 5:16, 8:03, 8:20, 8:41, 9:13
)
Jarrett Jack
(
8:35, 8:35
)
open source
(
2:30, 3:34, 2:30, 3:34
)
the secret life of
(
1:33, 1:33
)
Steve Jobs
(
0:31, 0:59, 1:33, 1:39, 5:16, 8:03, 8:20, 8:41, 9:13, 0:31, 0:59, 1:33, 1:39, 5:16, 8:03, 8:20, 8:41, 9:13
)
Automatically Generated Transcript(may not be 100% accurate) ( more )
" The get go home show is sponsored by jangled."
" Hey welcome to the Diego and show I'm home and I enjoy. And this week he had some great stuff. In and -- interview -- Fake Steve Jobs and -- brand new company which is on human care a lot to get stuff -- I -- want to talk about my. Big conference UTV I've been very November 14 break in San Francisco and Lincoln and the whole future of online video and the business of online media. And -- great conference phone home and I will be there at the US come by say hello. But before you know -- we should talk more I think we should do is give everybody the good stuff that we've got right day coming up -- is. Fake Steve Jobs on a large --"
" Hey welcome back I'm Vietnam she's viewed joys and that -- you've -- Yeah different. Thank you for having me and welcome to San Francisco thank you for that news he had -- out here on the west coast promoting his book options. It is the secret life of Steve Jobs seems like this is more fun. Then act on the life of Steve Jobs you can't -- them yeah I don't think he care that much fun yeah -- it's exaggerated right so yeah I I decided that I just I'd imagine -- like you're if I had an. Life and how insane I would be was probably more projections and that is what what's he got it I don't think he's in the candlelight. Fluently stuff trainees with water -- a lot of that he heard apple 80. No no no I don't have much negative to say got -- and -- government Mac mini figures in I was one of those windows switchers during the holes which -- campaign. And it changed my life and I became one of those lately like zealot convert to a religion and then they'll war. Again a born again -- war again and now that I thought -- a Mac she was you want us where it. Yeah but you're right in the early these important issues maxim editorial I was a -- thing out of windows -- Yeah you're not a big fan of open source -- I am actually but I think there's a lot of humor there. But axiom you know I mean I'd be not an open -- cable boxes or so what people I remember years story which one. Heartland so you see this thing people say I remembered your story but actually put up on the floating point -- All of the stories of -- Linux in the scope if they accept these stories right 67 of them are like. -- rules of computer Linux is taking it this way of doing that on the politics is destructive world. And in this like what Stuart little bit skeptical about like you know it isn't a cure cancer very hair back whatever. And then the -- Linux could easily hate to leave well enough I mean I wrote it a big story last fall called the -- barbarians about this whole new. Revolution we call the third wave for what it -- it would depend on the way it. We'll talk it was new with computers all written by a consortium is disrupting everything I think the good things happen. In twenty years every Linux. It's a single thing it opens us to counter the huge big things happen in the best thing is happening in the industry. -- are open source you must have some -- opens. And do it well okay that is to do that right. I just prepared to blog about -- think that when you see all the also ran to the market gathering together that really means it -- right like that ultimately they're coming and I think we are winners don't want consortium that we don't form alliances when it went you know. And so they're all terrified of FaceBook who go completely blocked by Facebook's what they do. -- Maybe don't work I don't know but I can think every time when you achieve that Microsoft you would much with formalizes it meant -- some market. When you started forming. Anybody -- Microsoft -- that Microsoft was way. And I think little scared now I know. You know parties giving the business they have right but I think I'm thinking wait a little bit is -- there's a little bit of what. It tried all the stuff you on their core business that hasn't really worked and what would you know work but I mean. And I think they kind of go blind sided by social networking I think the phone thing I don't quite get this thing guilt and other alliances sort of on the just make alliance right maybe they just figured yeah -- Can't stay away from you have to be so at least again. Pay lip service to make it when that everything's gonna be out looking in the local leaders like the first vote yes minute -- be it from there. And and items one thing that Scoble so that -- didn't get one. And he's been calling Google all morning -- in the don't want talent there actually are involved biggest problem instead I just broke the system that that is at once global -- and they -- well. Just wondering what -- an English but maybe you can call Michael acting or O'Malley can borrow there is right -- the drivers it's filled with screaming if they hung up right."
" And most probably the management it is. -- talk of -- Steve Jobs and his book and your blog yet source question which you mean on my mind. Homage to McNamee pay you to get your blog in two forms -- just be honest for want of a beautiful once -- it's fascinating. I don't see me making me element and be honest. I was and how much they pay me for my blog. C'mon -- pass come on it's not enough to to quit my day job obviously still quite a few -- ordered -- you don't have negotiations is."
" I don't ask you have you aren't and live in the beta is hiding her own right I can't remember writing to you one point saying you know what she. Mickey the heat on network and application that you up with -- parts in the -- they did you. Going to be -- it was like nothing. You know I didn't that I want to you don't have to deal so -- like so like I'm on Mac mini thing I was so I -- all the public. You know obviously the compared to a lot like it's not like anybody else is running around I the united -- log into these two million dollars although we."
" That's congress and activist at what -- did talk. Got to the stage is he got you know you can. What annual rate you rate right in nonviolent well you guys race. I'm not telling you all right but he let me tell you how much I got it back to you you tell me first -- can -- but. But no I think it's you know I think the whole economic supply means I work out where you can go I don't I don't know and yet I took the -- of our monthly print reporters like -- statement. My own company you know. Handed out. It made it gave me the safest alternative like -- like. You'll -- you know mortgage. I'm hopeful and I some risk averse or what would -- the state route. You know maybe and I'd like you you have you know the holidays -- you went left and do your own thing I admire that and not everybody port that comes. Like I did he didn't like you know you're the words nobody left. From Diana but I mean everybody ironically you're the one people and that's the one struck out now even the management still I don't know if -- left -- you know he struck out did it after that I got an early and -- night."
" That's not part of -- we just part of the book that's very funny I think it seems like you're not channeling Steve for attending. That guy asked him who true -- that a student says -- these -- pumped dude yeah there's there's a lot of tone and as they. They never heard this before it seems like it's after the -- TV is that like a well planned."
" No I'm not -- but what are the -- like I I think over the year and a half of what happened was it. Fake Steve emerged with its own Americans own voice like. Very much what time the insult comic dog that little Michael puppet right. That he's got a rude obnoxious and sometimes using things and I think Steve Jobs would say that he would like to say. Other times it's just to speak you -- you talk that differently from the way your voices in the care. I noticed that I have I. Let me give away yet more millions you've got right but also I was -- I had to be funny I thank you Steve Jobs. It's just like California certain views -- What. I don't even know -- talks like that but you know."
" We're it was funny though -- reading the book him and you know a couple of things which really struck card -- he had an assistant. Jarrett Jack who was like him yet in that is something I would expect from that is Steve Jobs he would only look for -- staff. Right and that -- have obsession. Are -- high usage is you know the man is large enough to know there's nobody better than him. Right you are others in college central section part I think that was a very interest and actually brought into the book. And I I was surprised by the ending."
" Having spoilers of illegal warrantless what you want to know now is it but I'm getting is a little bit of a stretch but. I thought what in the context of a book where. You know. Larry Ellison and Steve Jobs we lacked by taking pain and having women -- going to -- going to go there. The argument is -- we're talking animals you get any right. Talking in class squeeze a little far."
" It then you could keep talking on like but. It seems like that governments including -- oh yeah people not tonight -- amazing graphic arts right on behalf of the headlines. Front of the party -- you go. Thank you sir thanks for thank you nice to meet you auctions from day one -- yes these pictures was. And we'll be right back."
" Hello welcome back into -- elitist -- a little different for you guys we're going to be launching a brand new product right here on the show. Be that we have Sean Scott from Disney would thank you for joining us hey thanks rounds and I really -- what I'm seeing here on the screen and I'm an -- you guys. A little quick interest it's a virtual world between right now but I'm telling you explain to me what you guys -- doing here well what we're."
" Doing is basically a massively multiplayer playground so what we decided to take a really different effect to doing really like focus on the environment -- Bill -- Function as you know yourself. The -- it's all about activities as a senior in the demo we've we've really put in a lot of emphasis on being able to do lots of them. So any ideas empowering Hinson and let him have a little bit more control of their environment."
" It's this American flag. It's actually built in the latest version of flex runs in the flash player although I heard you dissing flexes its a web only. I didn't like -- technology you're your own job that we were actually pretty happy with it reflects."
" Won't like most about it is that there's no download so I think a big problem -- a lot of the existing virtual world that is huge curve to adopting her because if the download each client so we built using flax. Is zero download -- it's it's up and running almost immediately to -- for kids it's incredibly important."
" Right let's talk by the -- if as a parent looking at this -- say if they've got -- 9000 points. Is this a virtual currencies and costing money."
" Well we are planning on doing subscription but not from the point the points are basically rewards -- things collective world for action for -- about."
" It really -- it's really important note that the focus that we have as much foreign activity and achievements and away from calmer so we've done is made a much more social aspects right a lot of sharing of the things you can. I was certain items you can share them with your friends and so forth but most importantly. We've designed the world around something in that age group would really want so this is this is really designed to appeal to younger kids not teenagers are adults."
" We're sure this big businessmen so you guys are here in San Francisco are you funded are you looking for funding we have policies and that's and now we're actually looking to. Around this month to pay for all these graphics everything else you're gonna hear different manners were like and that and the fans and myself."
" Who do you think there's a lot of companies like heroes which are gonna come online and on -- that's the next big -- everything is he and and Giuliani in the audience is there so it was a recent. And that is in the next four news at 60. So real numbers. It's twenty million kids so. -- guess -- to answer that question yeah there's going to be a lot of competitors in this case certainly the success. Some of these people. -- draw a lot of competition. But on the other hand. With them and a bigger than audiences there's lots of for competitors in certain images are about us that our guys I think this is pretty -- blown up in the enter in somebody's encryption and funding them you know and then called. It's."
" Hey welcome back -- home he's joys and you've got reader viewer feedback by late next thing you."
" I introduce doctor okay so we actually have some good feedback this week and it's from at the in Texas and he -- in the safe. Last several exit interview I have yelled doing the most -- shows in any media keep up the great work."
" I thank you read really appreciate the kind words. And he had used that he really keep trying to do better I have some somebody saying nice things about you -- Science king saying decisive segment was really. Insightful for someone like -- in this stopped. But lacking any kind of business education the interview was really well done and interest can look at a market most Americans -- when it comes to. So these clearly up."
" They keep getting. People -- understanding what we're -- hearing."
" Yeah one more hair which is kind of a good suggestion. From eight games. It was his third we should create a Twitter feed for the show that we can keep Bob and apparently he's. So definitely was --"
" Asked that we are we already have eight pounds -- so we'll go ahead and we'll add a Twitter feed you guys who look first now. Called the -- of the creatively that and in the meantime please keep -- CNN Daytona revision3.com. We love getting your feedback until then we'll see you next week thing."
" The get go home show. The get go home show you sponsored by jangled."
" The get go home show is sponsored by jangled."
" Hey welcome to the Diego and show I'm home and I enjoy. And this week he had some great stuff. In and -- interview -- Fake Steve Jobs and -- brand new company which is on human care a lot to get stuff -- I -- want to talk about my. Big conference UTV I've been very November 14 break in San Francisco and Lincoln and the whole future of online video and the business of online media. And -- great conference phone home and I will be there at the US come by say hello. But before you know -- we should talk more I think we should do is give everybody the good stuff that we've got right day coming up -- is. Fake Steve Jobs on a large --"
" Hey welcome back I'm Vietnam she's viewed joys and that -- you've -- Yeah different. Thank you for having me and welcome to San Francisco thank you for that news he had -- out here on the west coast promoting his book options. It is the secret life of Steve Jobs seems like this is more fun. Then act on the life of Steve Jobs you can't -- them yeah I don't think he care that much fun yeah -- it's exaggerated right so yeah I I decided that I just I'd imagine -- like you're if I had an. Life and how insane I would be was probably more projections and that is what what's he got it I don't think he's in the candlelight. Fluently stuff trainees with water -- a lot of that he heard apple 80. No no no I don't have much negative to say got -- and -- government Mac mini figures in I was one of those windows switchers during the holes which -- campaign. And it changed my life and I became one of those lately like zealot convert to a religion and then they'll war. Again a born again -- war again and now that I thought -- a Mac she was you want us where it. Yeah but you're right in the early these important issues maxim editorial I was a -- thing out of windows -- Yeah you're not a big fan of open source -- I am actually but I think there's a lot of humor there. But axiom you know I mean I'd be not an open -- cable boxes or so what people I remember years story which one. Heartland so you see this thing people say I remembered your story but actually put up on the floating point -- All of the stories of -- Linux in the scope if they accept these stories right 67 of them are like. -- rules of computer Linux is taking it this way of doing that on the politics is destructive world. And in this like what Stuart little bit skeptical about like you know it isn't a cure cancer very hair back whatever. And then the -- Linux could easily hate to leave well enough I mean I wrote it a big story last fall called the -- barbarians about this whole new. Revolution we call the third wave for what it -- it would depend on the way it. We'll talk it was new with computers all written by a consortium is disrupting everything I think the good things happen. In twenty years every Linux. It's a single thing it opens us to counter the huge big things happen in the best thing is happening in the industry. -- are open source you must have some -- opens. And do it well okay that is to do that right. I just prepared to blog about -- think that when you see all the also ran to the market gathering together that really means it -- right like that ultimately they're coming and I think we are winners don't want consortium that we don't form alliances when it went you know. And so they're all terrified of FaceBook who go completely blocked by Facebook's what they do. -- Maybe don't work I don't know but I can think every time when you achieve that Microsoft you would much with formalizes it meant -- some market. When you started forming. Anybody -- Microsoft -- that Microsoft was way. And I think little scared now I know. You know parties giving the business they have right but I think I'm thinking wait a little bit is -- there's a little bit of what. It tried all the stuff you on their core business that hasn't really worked and what would you know work but I mean. And I think they kind of go blind sided by social networking I think the phone thing I don't quite get this thing guilt and other alliances sort of on the just make alliance right maybe they just figured yeah -- Can't stay away from you have to be so at least again. Pay lip service to make it when that everything's gonna be out looking in the local leaders like the first vote yes minute -- be it from there. And and items one thing that Scoble so that -- didn't get one. And he's been calling Google all morning -- in the don't want talent there actually are involved biggest problem instead I just broke the system that that is at once global -- and they -- well. Just wondering what -- an English but maybe you can call Michael acting or O'Malley can borrow there is right -- the drivers it's filled with screaming if they hung up right."
" And most probably the management it is. -- talk of -- Steve Jobs and his book and your blog yet source question which you mean on my mind. Homage to McNamee pay you to get your blog in two forms -- just be honest for want of a beautiful once -- it's fascinating. I don't see me making me element and be honest. I was and how much they pay me for my blog. C'mon -- pass come on it's not enough to to quit my day job obviously still quite a few -- ordered -- you don't have negotiations is."
" I don't ask you have you aren't and live in the beta is hiding her own right I can't remember writing to you one point saying you know what she. Mickey the heat on network and application that you up with -- parts in the -- they did you. Going to be -- it was like nothing. You know I didn't that I want to you don't have to deal so -- like so like I'm on Mac mini thing I was so I -- all the public. You know obviously the compared to a lot like it's not like anybody else is running around I the united -- log into these two million dollars although we."
" That's congress and activist at what -- did talk. Got to the stage is he got you know you can. What annual rate you rate right in nonviolent well you guys race. I'm not telling you all right but he let me tell you how much I got it back to you you tell me first -- can -- but. But no I think it's you know I think the whole economic supply means I work out where you can go I don't I don't know and yet I took the -- of our monthly print reporters like -- statement. My own company you know. Handed out. It made it gave me the safest alternative like -- like. You'll -- you know mortgage. I'm hopeful and I some risk averse or what would -- the state route. You know maybe and I'd like you you have you know the holidays -- you went left and do your own thing I admire that and not everybody port that comes. Like I did he didn't like you know you're the words nobody left. From Diana but I mean everybody ironically you're the one people and that's the one struck out now even the management still I don't know if -- left -- you know he struck out did it after that I got an early and -- night."
" That's not part of -- we just part of the book that's very funny I think it seems like you're not channeling Steve for attending. That guy asked him who true -- that a student says -- these -- pumped dude yeah there's there's a lot of tone and as they. They never heard this before it seems like it's after the -- TV is that like a well planned."
" No I'm not -- but what are the -- like I I think over the year and a half of what happened was it. Fake Steve emerged with its own Americans own voice like. Very much what time the insult comic dog that little Michael puppet right. That he's got a rude obnoxious and sometimes using things and I think Steve Jobs would say that he would like to say. Other times it's just to speak you -- you talk that differently from the way your voices in the care. I noticed that I have I. Let me give away yet more millions you've got right but also I was -- I had to be funny I thank you Steve Jobs. It's just like California certain views -- What. I don't even know -- talks like that but you know."
" We're it was funny though -- reading the book him and you know a couple of things which really struck card -- he had an assistant. Jarrett Jack who was like him yet in that is something I would expect from that is Steve Jobs he would only look for -- staff. Right and that -- have obsession. Are -- high usage is you know the man is large enough to know there's nobody better than him. Right you are others in college central section part I think that was a very interest and actually brought into the book. And I I was surprised by the ending."
" Having spoilers of illegal warrantless what you want to know now is it but I'm getting is a little bit of a stretch but. I thought what in the context of a book where. You know. Larry Ellison and Steve Jobs we lacked by taking pain and having women -- going to -- going to go there. The argument is -- we're talking animals you get any right. Talking in class squeeze a little far."
" It then you could keep talking on like but. It seems like that governments including -- oh yeah people not tonight -- amazing graphic arts right on behalf of the headlines. Front of the party -- you go. Thank you sir thanks for thank you nice to meet you auctions from day one -- yes these pictures was. And we'll be right back."
" Hello welcome back into -- elitist -- a little different for you guys we're going to be launching a brand new product right here on the show. Be that we have Sean Scott from Disney would thank you for joining us hey thanks rounds and I really -- what I'm seeing here on the screen and I'm an -- you guys. A little quick interest it's a virtual world between right now but I'm telling you explain to me what you guys -- doing here well what we're."
" Doing is basically a massively multiplayer playground so what we decided to take a really different effect to doing really like focus on the environment -- Bill -- Function as you know yourself. The -- it's all about activities as a senior in the demo we've we've really put in a lot of emphasis on being able to do lots of them. So any ideas empowering Hinson and let him have a little bit more control of their environment."
" It's this American flag. It's actually built in the latest version of flex runs in the flash player although I heard you dissing flexes its a web only. I didn't like -- technology you're your own job that we were actually pretty happy with it reflects."
" Won't like most about it is that there's no download so I think a big problem -- a lot of the existing virtual world that is huge curve to adopting her because if the download each client so we built using flax. Is zero download -- it's it's up and running almost immediately to -- for kids it's incredibly important."
" Right let's talk by the -- if as a parent looking at this -- say if they've got -- 9000 points. Is this a virtual currencies and costing money."
" Well we are planning on doing subscription but not from the point the points are basically rewards -- things collective world for action for -- about."
" It really -- it's really important note that the focus that we have as much foreign activity and achievements and away from calmer so we've done is made a much more social aspects right a lot of sharing of the things you can. I was certain items you can share them with your friends and so forth but most importantly. We've designed the world around something in that age group would really want so this is this is really designed to appeal to younger kids not teenagers are adults."
" We're sure this big businessmen so you guys are here in San Francisco are you funded are you looking for funding we have policies and that's and now we're actually looking to. Around this month to pay for all these graphics everything else you're gonna hear different manners were like and that and the fans and myself."
" Who do you think there's a lot of companies like heroes which are gonna come online and on -- that's the next big -- everything is he and and Giuliani in the audience is there so it was a recent. And that is in the next four news at 60. So real numbers. It's twenty million kids so. -- guess -- to answer that question yeah there's going to be a lot of competitors in this case certainly the success. Some of these people. -- draw a lot of competition. But on the other hand. With them and a bigger than audiences there's lots of for competitors in certain images are about us that our guys I think this is pretty -- blown up in the enter in somebody's encryption and funding them you know and then called. It's."
" Hey welcome back -- home he's joys and you've got reader viewer feedback by late next thing you."
" I introduce doctor okay so we actually have some good feedback this week and it's from at the in Texas and he -- in the safe. Last several exit interview I have yelled doing the most -- shows in any media keep up the great work."
" I thank you read really appreciate the kind words. And he had used that he really keep trying to do better I have some somebody saying nice things about you -- Science king saying decisive segment was really. Insightful for someone like -- in this stopped. But lacking any kind of business education the interview was really well done and interest can look at a market most Americans -- when it comes to. So these clearly up."
" They keep getting. People -- understanding what we're -- hearing."
" Yeah one more hair which is kind of a good suggestion. From eight games. It was his third we should create a Twitter feed for the show that we can keep Bob and apparently he's. So definitely was --"
" Asked that we are we already have eight pounds -- so we'll go ahead and we'll add a Twitter feed you guys who look first now. Called the -- of the creatively that and in the meantime please keep -- CNN Daytona revision3.com. We love getting your feedback until then we'll see you next week thing."
" The get go home show. The get go home show you sponsored by jangled."








