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Episode 16 - Fake Steve Jobs, Dizzywood

Thursday, November 8th, 2007 - running time 00:15:30

"Winners don't form alliances." So says Daniel Lyons, aka Fake Steve Jobs. He joins Om and Joyce, along with the founders of Dizzywood, a new virtual world for kids. Are tweens the next big thing?

"Winners don't form alliances." So says Daniel Lyons, aka Fake Steve Jobs, the man behind The Secret Diary of Steve Jobs.

Dan joins Om and Joyce this week to vent about alliances (Google's OpenSocial and the Open Handset Alliance) and Open Source. Is Dan truly a Linux hater?

Wondering how Dan created Fake Steve Jobs, or if Dan undersold his blog to Forbes? (How much did he make? Om gets the inside scoop!)

And, of course, Dan talks about his new book, Options: The Secret Life of Steve Jobs, a parody by Fake Steve Jobs

Next up, meet Sean Kelly and Scott Arpajian, founders of Dizzywood, a "virtual world and game site for kids."

Or as Joyce calls the site's target audience, tweens: children between the ages of 8 and 12.

Are tweens the next demographic to market to and capitalize on? Find out!

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