" Hello welcome -- don't show I'm -- And as you -- know this is the editor new TV dot com one of the -- blogs thanks for joining us today so problem. What we have essays and that we talked about last week as you guys noble has been a little and my eighth for awhile did to his heart attack in late December. He's doing great but he sent us a personal video note for you guys they -- show viewers so I -- go ahead and check out the video."

" tennis and news. Okay."

" Probably. -- you work it is important to us. Kennedy did this. Chris and I'll see --"

" That in the only gradually making his way back in the office pretty soon he'll be back on the couch -- all that well and and he's looking my I -- yeah only -- quite a few pounds right you've lost fifty pounds this season which is quite an accomplishment and we're going to be sharing him on the agency stays on a positive path for everything he's going to be on. It was a morning show looking look sexy for February but if it. So you tell us we have this Nicholas yes this week are going to take a look at an online video distribution company that defined limits of traditional media. We're going to need Jeremy Allaire founder and CEO of right coconut farmers to Keokuk media. We'll be that your. --"

" Welcome back to it we've got Jeremy -- partner -- her right. Welcome to Michelle thank you it's a pleasure being here thanks for coming out absolutely thought about it but ultimately it. All kinds of good stuff you know we definitely haven't pretty deep focus on on media publishers that are trying to launch these on the Nvidia businesses and and now that's becoming more generals what are starting to see mark -- be used across all kinds of -- categories which is exciting eighteen months ago lot of media companies were starting on Monday initiatives and those were sort of starting from ground zero and now. They're investing in those in the growing that is so when we started working with Dow Jones as an example they were just starting to put video on The Wall Street Journal site MarketWatch and so on. And now they're doing an enormous amount of video production and the kind of stream growth has grown pretty dramatically of the same kind of thing with like in Newsweek good government video company that now is. I think the international peace is also big contributors so. That was zero for us in a little over a year ago and now it's you know. It's growing faster than other parts of our business. We've also seen it real acceleration with smaller publishers and -- and they're earning across incredible you know diversity. Topics and and types of organizations there's not just medium businesses it's you know. It government agencies and corporations and education all these you know really interest in surprising that's actually growing and incredibly fast pace. And that's contributing as well."

" Looks like furcal is really going on upward growth pattern in the news you guys -- CN validity in January last year yeah. And it's a big warships that you guys raised something million background yes it. What was the big jump what when you went -- okay that I fifty million now what -- companies do differently every part that I'm on a scale."

" Yet you know what was interesting is when when when we raised our last round every year ago. There was a lot of global interest in online video right you know October and it just. My attitude adjustment acquired and we had established I think a very good early leadership position and it's different part of market than you -- Richard these platforms he -- for various platforms for operating online video. We saw that. You know the next few years are gonna be critical in terms of getting to really significant scale and so we wanted to be able to have. You know dramatically increase R&D investment. We want to build out a global business so we want to open up offices throughout Europe and we want to open up offices throughout Asia. Because you know online media and in general but on the video it really is a global phenomenon so all of those things require a lot of investment I think. We're also raising money at a time when the capital markets I think we're. You know pretty favorable and so when you have an opportunity -- a good value to raise and you know little additional capital that also helps in terms of weathering the storm if it comes down the line or. Being able to acquire assets. That might be relevant or adjacent to what we do and so those were all kind of contributing factors for us."

" I mean and are not enough for -- business letter. But what it. Biggest thing and -- notice what where it with a yeah they're going to get to see we see a lot yeah I mean we -- we reach about a 135 million unique users a month through our publishers you know properties and we see. They're content interest in what's driving things and it's not surprising the things that really drive spikes are in Heath Ledger dies -- You know Brittany does XYZ says celebrity stuff but it's also the election cycles and -- ones that we've seen. The news organizations. Really seen them really dramatic growth in usage as they are doing more and more coverage of the election cycle that's been growing you know like a hockey stick -- has been more more people -- take an interest in them. Other you know other things. Are surprising sometimes like. You know content that is I noticed recently has gotten really popular it is. This national geographic content this country kids. And you anything about as a -- spent time on line and and they have you know they understand brought and then there's snacking on things that. Really delivering pretty. Pretty strong it's not like Kyra yeah she got its -- get through national geographic properties and so on you know it's some surprises like that as well -- should it change what you're doing to have me and quietly to the -- you you know really well yes yes which ended up being direct competitor yet they ended up you know I think going after us and going after airspace. I'm getting -- I'm getting bought by Yahoo! yet. That's great I mean I think it's fantastic. You know Yahoo! is not -- company yeah as the media company and maybe its business was not immediate business even though when you hear him talk about. The role of god that sounds like they're somehow going to be involved in advertising saying we're not but they're actually you know they they licensed technology and business to business basis to publishers."

" Planning. What I don't think it was you put on your company blog had a pretty aggressive take on the acquisitions. That doesn't mean."

" He complained that on on on my head of marketing. Get them some pretty big club. Yeah well. You I think that the the you know the reality is. There isn't a fundamentally -- issue intention there which is that. Media companies want to controller and I mean in terms of how they publish and distribute content how they -- advertising because that is the essence of what media company is. And so it's I think can be challenging for kind of like Yahoo! to be a technology partner which is not a business that they --"

" So would you sit in that records -- this -- technology or its ability to help people -- ties with collectors book you are developing and I feel human and treatment market that is well."

" We are not actually so we for about three months and in late. 2006. Experimented with that -- yet became very clear as we looked at the market that there were these sort of Cooper ad platforms emerging. And we saw that happen a year ago his every ad serving technology company was acquired and are belief is that. You're gonna have certainly direct sales which is the lifeblood of the companies are also going to have. These kind of platforms and marketplaces that. Our about selling remnant inventory yourself and other acts other types of inventory in -- and in some kind of targeted fashion. And they're really for companies that are doing that on a massive scale and that's not a space either from a technology perspective or from me -- kind of you know scale perspective that would ever compete with it -- decided it -- that's exactly right that -- a person now. We we partner with us networks and you know last week we did this thing Google. We're working with a whole host of others ad networks essentially do we can then bring to our publishers and an offer opportunities -- monetization."

" So despite. You know all the regret that reckless and having that must make sure that they like god -- this is their biggest -- right now yet and it just focus on what is meant an occupying most -- the headaches."

" Well a lot of a lot of what I spend time thinking about and and and worrying about is sort of we're in an interest in place where we've got some really good growth and -- a certain size but. How do you take it to the sort of step function really significant next level and so a lot of nomination. Yeah you know it's it's. You know getting the right leadership in place it's is tiring out and building out in a geography is it's making sure that. You know all of those different pieces of that engine that'll make it's a really scalable business and you know place."

" How does that this differently from you need your past experiences with this subsequently learned of buying. From the pulled back from experience yeah yeah. Well."

" It it's a little different in that in in my first company. I was sort of technology founder and not active in an operating running the company in the same way. So -- I certainly look learned a lot in that capacity about how do you build up something internationally here. What are the right kinds of executive should be to have her -- the channel or things like that that certainly learned a lot but I'm in this case I'm getting into. You know invention and do love this things in my -- which is pretty exciting and I'm enjoying a lot. But -- you know you develop kind of pattern recognition. From having seen these things in the past so as an example. You know in my first company we successfully built how to kind of value added reseller network that was enormous thousands of companies that -- huge amount of our business. In in a cut on demand software world which is what we operated in. That model is a little bit different to appliance we're gonna figure out how to we empower companies that want to technology -- from cars become. Sort of part of their solution and build a business model where they can share in some of the benefits of that do that it's got -- and -- yeah exactly."

" So let's talk but I -- to wrap up where revenues coming from from an open and how it's playing into the development. And company not yet have a revenue model. When you break even point."

" Yeah it's a good question so. Justice sort of review and how our revenue works and basically. Worse off -- service business model so we have coming like Salesforce.com where. You look license access to that based on how many -- you have ourselves to give a company like art -- who licenses based on how many server calls he made to their system. Well we license our soft on the basis. The look media experiences being loaded into consumer environments that. Small publishers who don't have huge amount of consumer scale gets a lot less then. You know fox. Or you know Warner Bros. or whatnot. And then there's tearing of features and things like that is not important the same thing so that is -- Very clear revenue model and it it's got very good gross margins that are. I think. Too terrible to the industry -- And you know I think with the kind of growth that we have and we will achieve breakeven and profitability again without having to do you know -- financing. So we're not giving an -- four but. It's it's definitely where we're working -- there and in and in this case."

" I suspect wielding -- for joining us are really thinking about doing raincoat things -- have to like great stuff and we'll be right back with some European back thanks. --"

" Hello welcome back Nast time for your viewer feedback so little while I let you keep it off. Are we have a comment from chat -- who says that earth that was not a thing because when you seem to be -- financial Bernanke's. I started reading more industry bought the became more interested in web two point of startups -- taking after the show I love it they don't your business thank you gotta watch in the shower you're building your audience. I don't what is that I haven't got haven't read industrywide. They're there Diego that we keep you with a no and we have another."

" Email into Jeremy who writes in. I know you did show explaining some of the terms do you have any suggestions for resources like web sites or books that I can use to learn more -- I think people should really check out is foundry which is that GigaOM blog -- a lot of founder stories about. The process season their experiences raising money you know talking about hiring founding teens and engineers -- this great resource and I will do little bit more research to find out some sites for great terms beat us now make -- dropped into the forms on -- show website. So suspect in the meantime you guys can always email us -- to go home at revision3.com. Or had ever talk format revision3.com. Slash Mormon has always -- thanks for joining us we love having you can't vote for having me. And we'll see that's all next week."

" The -- go home show."

" Hello welcome -- don't show I'm -- And as you -- know this is the editor new TV dot com one of the -- blogs thanks for joining us today so problem. What we have essays and that we talked about last week as you guys noble has been a little and my eighth for awhile did to his heart attack in late December. He's doing great but he sent us a personal video note for you guys they -- show viewers so I -- go ahead and check out the video."

" tennis and news. Okay."

" Probably. -- you work it is important to us. Kennedy did this. Chris and I'll see --"

" That in the only gradually making his way back in the office pretty soon he'll be back on the couch -- all that well and and he's looking my I -- yeah only -- quite a few pounds right you've lost fifty pounds this season which is quite an accomplishment and we're going to be sharing him on the agency stays on a positive path for everything he's going to be on. It was a morning show looking look sexy for February but if it. So you tell us we have this Nicholas yes this week are going to take a look at an online video distribution company that defined limits of traditional media. We're going to need Jeremy Allaire founder and CEO of right coconut farmers to Keokuk media. We'll be that your. --"

" Welcome back to it we've got Jeremy -- partner -- her right. Welcome to Michelle thank you it's a pleasure being here thanks for coming out absolutely thought about it but ultimately it. All kinds of good stuff you know we definitely haven't pretty deep focus on on media publishers that are trying to launch these on the Nvidia businesses and and now that's becoming more generals what are starting to see mark -- be used across all kinds of -- categories which is exciting eighteen months ago lot of media companies were starting on Monday initiatives and those were sort of starting from ground zero and now. They're investing in those in the growing that is so when we started working with Dow Jones as an example they were just starting to put video on The Wall Street Journal site MarketWatch and so on. And now they're doing an enormous amount of video production and the kind of stream growth has grown pretty dramatically of the same kind of thing with like in Newsweek good government video company that now is. I think the international peace is also big contributors so. That was zero for us in a little over a year ago and now it's you know. It's growing faster than other parts of our business. We've also seen it real acceleration with smaller publishers and -- and they're earning across incredible you know diversity. Topics and and types of organizations there's not just medium businesses it's you know. It government agencies and corporations and education all these you know really interest in surprising that's actually growing and incredibly fast pace. And that's contributing as well."

" Looks like furcal is really going on upward growth pattern in the news you guys -- CN validity in January last year yeah. And it's a big warships that you guys raised something million background yes it. What was the big jump what when you went -- okay that I fifty million now what -- companies do differently every part that I'm on a scale."

" Yet you know what was interesting is when when when we raised our last round every year ago. There was a lot of global interest in online video right you know October and it just. My attitude adjustment acquired and we had established I think a very good early leadership position and it's different part of market than you -- Richard these platforms he -- for various platforms for operating online video. We saw that. You know the next few years are gonna be critical in terms of getting to really significant scale and so we wanted to be able to have. You know dramatically increase R&D investment. We want to build out a global business so we want to open up offices throughout Europe and we want to open up offices throughout Asia. Because you know online media and in general but on the video it really is a global phenomenon so all of those things require a lot of investment I think. We're also raising money at a time when the capital markets I think we're. You know pretty favorable and so when you have an opportunity -- a good value to raise and you know little additional capital that also helps in terms of weathering the storm if it comes down the line or. Being able to acquire assets. That might be relevant or adjacent to what we do and so those were all kind of contributing factors for us."

" I mean and are not enough for -- business letter. But what it. Biggest thing and -- notice what where it with a yeah they're going to get to see we see a lot yeah I mean we -- we reach about a 135 million unique users a month through our publishers you know properties and we see. They're content interest in what's driving things and it's not surprising the things that really drive spikes are in Heath Ledger dies -- You know Brittany does XYZ says celebrity stuff but it's also the election cycles and -- ones that we've seen. The news organizations. Really seen them really dramatic growth in usage as they are doing more and more coverage of the election cycle that's been growing you know like a hockey stick -- has been more more people -- take an interest in them. Other you know other things. Are surprising sometimes like. You know content that is I noticed recently has gotten really popular it is. This national geographic content this country kids. And you anything about as a -- spent time on line and and they have you know they understand brought and then there's snacking on things that. Really delivering pretty. Pretty strong it's not like Kyra yeah she got its -- get through national geographic properties and so on you know it's some surprises like that as well -- should it change what you're doing to have me and quietly to the -- you you know really well yes yes which ended up being direct competitor yet they ended up you know I think going after us and going after airspace. I'm getting -- I'm getting bought by Yahoo! yet. That's great I mean I think it's fantastic. You know Yahoo! is not -- company yeah as the media company and maybe its business was not immediate business even though when you hear him talk about. The role of god that sounds like they're somehow going to be involved in advertising saying we're not but they're actually you know they they licensed technology and business to business basis to publishers."

" Planning. What I don't think it was you put on your company blog had a pretty aggressive take on the acquisitions. That doesn't mean."

" He complained that on on on my head of marketing. Get them some pretty big club. Yeah well. You I think that the the you know the reality is. There isn't a fundamentally -- issue intention there which is that. Media companies want to controller and I mean in terms of how they publish and distribute content how they -- advertising because that is the essence of what media company is. And so it's I think can be challenging for kind of like Yahoo! to be a technology partner which is not a business that they --"

" So would you sit in that records -- this -- technology or its ability to help people -- ties with collectors book you are developing and I feel human and treatment market that is well."

" We are not actually so we for about three months and in late. 2006. Experimented with that -- yet became very clear as we looked at the market that there were these sort of Cooper ad platforms emerging. And we saw that happen a year ago his every ad serving technology company was acquired and are belief is that. You're gonna have certainly direct sales which is the lifeblood of the companies are also going to have. These kind of platforms and marketplaces that. Our about selling remnant inventory yourself and other acts other types of inventory in -- and in some kind of targeted fashion. And they're really for companies that are doing that on a massive scale and that's not a space either from a technology perspective or from me -- kind of you know scale perspective that would ever compete with it -- decided it -- that's exactly right that -- a person now. We we partner with us networks and you know last week we did this thing Google. We're working with a whole host of others ad networks essentially do we can then bring to our publishers and an offer opportunities -- monetization."

" So despite. You know all the regret that reckless and having that must make sure that they like god -- this is their biggest -- right now yet and it just focus on what is meant an occupying most -- the headaches."

" Well a lot of a lot of what I spend time thinking about and and and worrying about is sort of we're in an interest in place where we've got some really good growth and -- a certain size but. How do you take it to the sort of step function really significant next level and so a lot of nomination. Yeah you know it's it's. You know getting the right leadership in place it's is tiring out and building out in a geography is it's making sure that. You know all of those different pieces of that engine that'll make it's a really scalable business and you know place."

" How does that this differently from you need your past experiences with this subsequently learned of buying. From the pulled back from experience yeah yeah. Well."

" It it's a little different in that in in my first company. I was sort of technology founder and not active in an operating running the company in the same way. So -- I certainly look learned a lot in that capacity about how do you build up something internationally here. What are the right kinds of executive should be to have her -- the channel or things like that that certainly learned a lot but I'm in this case I'm getting into. You know invention and do love this things in my -- which is pretty exciting and I'm enjoying a lot. But -- you know you develop kind of pattern recognition. From having seen these things in the past so as an example. You know in my first company we successfully built how to kind of value added reseller network that was enormous thousands of companies that -- huge amount of our business. In in a cut on demand software world which is what we operated in. That model is a little bit different to appliance we're gonna figure out how to we empower companies that want to technology -- from cars become. Sort of part of their solution and build a business model where they can share in some of the benefits of that do that it's got -- and -- yeah exactly."

" So let's talk but I -- to wrap up where revenues coming from from an open and how it's playing into the development. And company not yet have a revenue model. When you break even point."

" Yeah it's a good question so. Justice sort of review and how our revenue works and basically. Worse off -- service business model so we have coming like Salesforce.com where. You look license access to that based on how many -- you have ourselves to give a company like art -- who licenses based on how many server calls he made to their system. Well we license our soft on the basis. The look media experiences being loaded into consumer environments that. Small publishers who don't have huge amount of consumer scale gets a lot less then. You know fox. Or you know Warner Bros. or whatnot. And then there's tearing of features and things like that is not important the same thing so that is -- Very clear revenue model and it it's got very good gross margins that are. I think. Too terrible to the industry -- And you know I think with the kind of growth that we have and we will achieve breakeven and profitability again without having to do you know -- financing. So we're not giving an -- four but. It's it's definitely where we're working -- there and in and in this case."

" I suspect wielding -- for joining us are really thinking about doing raincoat things -- have to like great stuff and we'll be right back with some European back thanks. --"

" Hello welcome back Nast time for your viewer feedback so little while I let you keep it off. Are we have a comment from chat -- who says that earth that was not a thing because when you seem to be -- financial Bernanke's. I started reading more industry bought the became more interested in web two point of startups -- taking after the show I love it they don't your business thank you gotta watch in the shower you're building your audience. I don't what is that I haven't got haven't read industrywide. They're there Diego that we keep you with a no and we have another."

" Email into Jeremy who writes in. I know you did show explaining some of the terms do you have any suggestions for resources like web sites or books that I can use to learn more -- I think people should really check out is foundry which is that GigaOM blog -- a lot of founder stories about. The process season their experiences raising money you know talking about hiring founding teens and engineers -- this great resource and I will do little bit more research to find out some sites for great terms beat us now make -- dropped into the forms on -- show website. So suspect in the meantime you guys can always email us -- to go home at revision3.com. Or had ever talk format revision3.com. Slash Mormon has always -- thanks for joining us we love having you can't vote for having me. And we'll see that's all next week."

" The -- go home show."