" Hello welcome to that you got on the show I'm Joyce -- and and it'll be joining us today he's the game's editor -- can go home. And we after the -- he became expert and we're -- game episode today thanks for -- thank -- thanks revenue glad to have you here to -- like you can get off with a little bit word press -- for today yeah I heard a little thing about word press introducing a new feature called prologue which has some twitter features though it actually seems to do some stuff that twitter would not use would I -- I wish they would do this. -- people are confused as it competitive to twitter isn't not. Yeah I have to say it is pretty competitive because even though they're not doing it now it's always that's what twitter is probably half of their -- cycle which will be coming up soon you know they got -- released new features. So we'll see but I think it isn't much needed future for just people in general I know and you -- has groups of people working together."

" In most applications seeking a no brainer transmit short messages to a private work but press blog saying the whole. Group can follow it as you can follow different subjects he can go. If you're on your cell phone or you even imagine virtual world you -- actually transmit to them what could follow in the same place and that this."

" Another big story this -- is the media titans are always that it fighting with each other and we have IAC Barry Diller verses Liberty Media story so big legal battle that how does that affect the tech world. -- affect us so we know that -- AC on some big properties lake. Ticketmaster. Ask.com. -- home shopping network which are now kind of spread out. All over the place which could mean that there's a lot of infighting within IC in those properties suffer. -- me leave it's all those people that kind of go to those places because that's an interesting article there's sort of our our mom and dad's."

" Version of the Internet so that's very kind of mainstream very easy to use right."

" And even though most sites online have very low switching costs. Further that further -- the people on site of people that don't like using Internet much switching from the big deal right here who want to cycles to crack. These sorts so it's almost like a good opportunity for the 2.0 crowd is young and hungry try to. -- so these mom pop audiences over -- exactly exactly. And electing as you guys know from last week revision three's conducting a serving good looking guys to participate by going through vision three dot com slash survey. So we're doing -- because first off it helps us deliver the content that you want by helping us get snow you'll live better and secondly it helps us target relevant sponsorships. Advertise supporter shows and they help busting business so we really appreciate it if you guys can head over. True vision three dot com slash survey and fill out. And as a special part participants get extra special bonus video for Revision 3 as we know paid Islam those videos."

" Cool so coming up we meet tonight Joshua -- he's the CEO and founder of K two network he's the man -- these massively multiplayer online games are in the most will be one of the most significant forms of entertainment of the 21 century I have an agreement that. So we'll be right back."

" Hello welcome back into your guess is Joshua -- CEO and cofounder of K two network. -- thanks so much for joining SE really hear coming from -- get to be here to -- about -- I -- gamers like like catching -- so they'll fight about it at a lot of legal viewers in -- he has caught up to. What -- has become."

" Six -- is it different kind of game company -- that we are more than just a game company we are service company. So we did was about sixty hours ago we decided to outpouring similar very successful Asian gain confidence to US. And we build our own operational facility right here in Orange County also in India. To -- gamers in the Western Hemisphere so over the past six years we took about five. Popular occupation titles. Today we have about sixteen million registered accounts for about 1020% are. Pretty active players monthly active monthly active -- we also. Try to do things with -- where. We want to que me games completely free to download free to play -- life. So any -- can come to our website talent again he's a mess and shoots down sometimes to -- three gig download. And did install the game who while I got these really help Poland game wearing your PC -- connected to millions of other gamers throughout the world. You -- for -- and what we do is we actually sell items or certain enhancements inside again. To this new concept was essentially concocted by some of the Koreans back -- six every year to down South Korea. And we decided to adopt those models and we perfected these monetization skills. And today we made millions in Simpson's trinkets and items that."

" You have really perfect timing because the big news last week with electronic arts. Announced they're gonna rollout to -- next battlefield game that is going to be a free model which has been big in Korea forever but there is only now being introduced. A large -- in the states and lists."

" Absolutely I mean discs way to -- it when I decided to bring this concept of the US. A lot of people into space basically laughed -- me because people are making so much money and also launching an animal is a huge huge expensive. -- So for us to do something like that was almost unthinkable. But I knew deep in my heart that this is something that will catch on because gamers today on different way too many distractions. And they cannot. Date date usually do not want to spend all that money to even try the game so we wanted to remove any barriers for new games to term games. And that's that's what stuff without you obviously have done. Something. Great in in in -- trying different things. And you know this is another validation by the market by the big boys and spacing that this model can work your way as we know that it works. But it's not an exact science you know there's a lot of art to that selling items and -- seven game would part of a lot of sort of -- mentality."

" If so do you find that the amount that sent her gamer on your site in an apple. Freaking model is similar to what is spent -- gamer in the paid model as well -- US and at the same place. What do you find that it's a little -- the lost revenue there."

" When you're actually in the orange -- bring your game with the free to play. Model what happens is proved dominant number of players offered partners that they don't -- So you you usually have a slow okay. So dollars and 99 point 9% of your game gamers are free prayers and say you work through that system and our game -- get their hands -- And then start from voting all these three players into paying members. It takes about three to six months time we gamers just not going to join the game and start paying for it it's gotta make sense to them. So that's why. From. -- BBC company's standpoint you cannot have a park mentality. He's a service where. You you you have to deliver service an ongoing basis which would justify. Gamers. Certain human behaviors so. That's what you need to have it almost different organization to make this happen you can't just crank out content and the candidates and -- you you have to uncertain life events. You have to provides certain increments hold. Enhancements and updates to gain on the regular basis."

" The top of the about what you can be looks like now as we all heard the news that you raise a pretty big round of funding last year when. Intel capital in a couple of inches -- spitting out how many of you are there and where -- seeing most of your investment. Being spent on in terms of."

" Head count we are over 200 strong. So we are no longer just a small player or -- in California we do have hope. Fairly decent size operation in India. Because our operation requires. A lot of GMs and -- and service to. Getting bookings are being in prison for our community members. So with. Fresh infusion of capital last year sixty million dollars. That. Enabled us to expand more aggressively yet Intel led around cost of insurer great croft. TNT. Novell investments and we'll. Of course. Are from existing investors from series it was also --"

" You must only a marketing as well because you happen when you educated there's no. The gaming world knows exactly what that -- they're people from different countries that are on the game it's an America on Medicaid when -- comes up to what have you. Doubtless been trying to get those games accepted recognizing US market."

" Well I mean to be completely honest for the six years of our contribution to this industry in -- marketing not a whole lot. Yeah we -- we when he spent a lot of money on a market I would argue that for the past 56 years we. Probably spend less than 1% of our gross revenue. On a market -- any and like form that the users and -- which what percentage of states. I would say it like it but aggregated. Terms about one -- of our users come from Europe. Another one or come from North America. And we we want our com from South America. It's pretty even distribution on three major regions in in India Western Hemisphere."

" And given that you have such a broad geographic array of of people playing -- games. Do you see a different values put up gamers from precariously through the US US eyeballs are always. There was hypocrite and have too much like American viewers are too many Asian he would discount on your advertising hoc where for those. In gaming to the same as it became anywhere gamer."

" What it's changing the American gamers. Behaved. Like you describe in a more premium kind of fashion it's because that was the only way. The pricing. Mechanism. In the US. We -- video games is in my mind. These is not well thought out there's only one way to in the mode that is you pay fifty dollars for a box you pay fifteen dollars in -- and that was it there's no other way. Amounts of debt -- he's going -- play this -- warcraft and nobody else. It's really doing well exactly now -- real guys took that concept. And try to push it through their retail channel of course -- war because all the piracy issue was. And and so -- so they had to get smaller and they try different approach into the pricing options so they come up with all kinds of new new innovations. And one of those innovations are themselves micro transaction and so on. I think heading North America still predominant. Instead of we overpayment is premium. Options but I I do think that is going to change. It's gonna change because a lot a lot of new gamers and young gamers forced available players. They are now being exposed to all of this week to play items it was based games. We don't -- information. And they used to that -- and it didn't want to pay anymore because there's so many all of a free games. So I think. Some things are changing in in encourages countries like South Korea I would argue that about 50% of their entire in -- opinions. Are being generated from our principles -- whereas it didn't in the America it's on its its pretty much 90%."

" Yeah there's definitely towards giving out of them piracy she is really that last week that he's really. Gladly make money right so it's one last question just wrapping up for the you don't viewers which is the -- Chicago late -- well you gotta play all of again because I thought."

" I would say. Our I urge you to try warlock. WJ RR OCK dot net walk. Is is a game that is basically tactical shooter games. But we try to infuse the game with a lot of criminal aspect of that so it is it is forced -- gaming in general. It is a massively popular game right now as a."

" First person shooter in Britain. Yes like battlefield two -- politics and that's in the -- and yes absolutely different computers direct -- think so much for joining if they really appreciate having you in his division. And we'll be right back -- your feedback."

" Welcome back we're about just the -- of your feedback so it James valley startup."

" So here we got one from the windy start ups done in minutes from the video site it says. Did I hear had -- RTC that acquisitions are part of techcrunch is growth plan any guesses who they're targeting I know I think they'll likely -- and I don't see them going anywhere else."

" I would think so Nokia -- the sport games and -- to try some -- and Yahoo!."

" over dinner that -- they have some game coverage is really good so I think code they could expand though it won't take a look."

" And then also we have Patrick from -- into data on revision3.com. And he -- I think could be interesting to have a series episode that talked to leaders of tech and start companies in different cities or regions around the country. And discuss their differences and similar to those of Silicon -- actually -- I think that's a great idea so once you -- start reading and let -- was big in Austin -- thinking Colorado was big in New -- these days in the -- that it's -- coverage you know the Senate some -- and then -- well I'm going to New York you know -- deficit that people wanted to write him."

" Cool so here's one from Patrick who wrote to the revision3.com. Site. First bottom of the GigaOM show now who is Joyce Kim sorry not trying to be an ass here. Minefield there but he wants to know but can miss Kim tell us about her -- really fast."

" I think that's a fair and a question meant in the -- people of parliament curious. For those of you that -- watching for a while I do know that I'm an attorney so that is my background I just proves to practice law recently years. Representing mostly startups and VC funds doing venture capital financing and mergers and acquisitions. Since then I've left the legal world and I'm now mostly spend my time on some B dot com where and the CEO select Asian American sent up there with -- on Asian pop news but -- we try to keep it up to date. So that's me and as always let's hear from you guys so please email us tactic that alone at revision3.com. Or head over tort reform act revision3.com. Slash form we love getting your feedback and James thanks so much for joining us that -- glad to be here any time -- expertise and we'll be back next week CNN."

" The -- go home show."

" Yeah."

" Hello welcome to that you got on the show I'm Joyce -- and and it'll be joining us today he's the game's editor -- can go home. And we after the -- he became expert and we're -- game episode today thanks for -- thank -- thanks revenue glad to have you here to -- like you can get off with a little bit word press -- for today yeah I heard a little thing about word press introducing a new feature called prologue which has some twitter features though it actually seems to do some stuff that twitter would not use would I -- I wish they would do this. -- people are confused as it competitive to twitter isn't not. Yeah I have to say it is pretty competitive because even though they're not doing it now it's always that's what twitter is probably half of their -- cycle which will be coming up soon you know they got -- released new features. So we'll see but I think it isn't much needed future for just people in general I know and you -- has groups of people working together."

" In most applications seeking a no brainer transmit short messages to a private work but press blog saying the whole. Group can follow it as you can follow different subjects he can go. If you're on your cell phone or you even imagine virtual world you -- actually transmit to them what could follow in the same place and that this."

" Another big story this -- is the media titans are always that it fighting with each other and we have IAC Barry Diller verses Liberty Media story so big legal battle that how does that affect the tech world. -- affect us so we know that -- AC on some big properties lake. Ticketmaster. Ask.com. -- home shopping network which are now kind of spread out. All over the place which could mean that there's a lot of infighting within IC in those properties suffer. -- me leave it's all those people that kind of go to those places because that's an interesting article there's sort of our our mom and dad's."

" Version of the Internet so that's very kind of mainstream very easy to use right."

" And even though most sites online have very low switching costs. Further that further -- the people on site of people that don't like using Internet much switching from the big deal right here who want to cycles to crack. These sorts so it's almost like a good opportunity for the 2.0 crowd is young and hungry try to. -- so these mom pop audiences over -- exactly exactly. And electing as you guys know from last week revision three's conducting a serving good looking guys to participate by going through vision three dot com slash survey. So we're doing -- because first off it helps us deliver the content that you want by helping us get snow you'll live better and secondly it helps us target relevant sponsorships. Advertise supporter shows and they help busting business so we really appreciate it if you guys can head over. True vision three dot com slash survey and fill out. And as a special part participants get extra special bonus video for Revision 3 as we know paid Islam those videos."

" Cool so coming up we meet tonight Joshua -- he's the CEO and founder of K two network he's the man -- these massively multiplayer online games are in the most will be one of the most significant forms of entertainment of the 21 century I have an agreement that. So we'll be right back."

" Hello welcome back into your guess is Joshua -- CEO and cofounder of K two network. -- thanks so much for joining SE really hear coming from -- get to be here to -- about -- I -- gamers like like catching -- so they'll fight about it at a lot of legal viewers in -- he has caught up to. What -- has become."

" Six -- is it different kind of game company -- that we are more than just a game company we are service company. So we did was about sixty hours ago we decided to outpouring similar very successful Asian gain confidence to US. And we build our own operational facility right here in Orange County also in India. To -- gamers in the Western Hemisphere so over the past six years we took about five. Popular occupation titles. Today we have about sixteen million registered accounts for about 1020% are. Pretty active players monthly active monthly active -- we also. Try to do things with -- where. We want to que me games completely free to download free to play -- life. So any -- can come to our website talent again he's a mess and shoots down sometimes to -- three gig download. And did install the game who while I got these really help Poland game wearing your PC -- connected to millions of other gamers throughout the world. You -- for -- and what we do is we actually sell items or certain enhancements inside again. To this new concept was essentially concocted by some of the Koreans back -- six every year to down South Korea. And we decided to adopt those models and we perfected these monetization skills. And today we made millions in Simpson's trinkets and items that."

" You have really perfect timing because the big news last week with electronic arts. Announced they're gonna rollout to -- next battlefield game that is going to be a free model which has been big in Korea forever but there is only now being introduced. A large -- in the states and lists."

" Absolutely I mean discs way to -- it when I decided to bring this concept of the US. A lot of people into space basically laughed -- me because people are making so much money and also launching an animal is a huge huge expensive. -- So for us to do something like that was almost unthinkable. But I knew deep in my heart that this is something that will catch on because gamers today on different way too many distractions. And they cannot. Date date usually do not want to spend all that money to even try the game so we wanted to remove any barriers for new games to term games. And that's that's what stuff without you obviously have done. Something. Great in in in -- trying different things. And you know this is another validation by the market by the big boys and spacing that this model can work your way as we know that it works. But it's not an exact science you know there's a lot of art to that selling items and -- seven game would part of a lot of sort of -- mentality."

" If so do you find that the amount that sent her gamer on your site in an apple. Freaking model is similar to what is spent -- gamer in the paid model as well -- US and at the same place. What do you find that it's a little -- the lost revenue there."

" When you're actually in the orange -- bring your game with the free to play. Model what happens is proved dominant number of players offered partners that they don't -- So you you usually have a slow okay. So dollars and 99 point 9% of your game gamers are free prayers and say you work through that system and our game -- get their hands -- And then start from voting all these three players into paying members. It takes about three to six months time we gamers just not going to join the game and start paying for it it's gotta make sense to them. So that's why. From. -- BBC company's standpoint you cannot have a park mentality. He's a service where. You you you have to deliver service an ongoing basis which would justify. Gamers. Certain human behaviors so. That's what you need to have it almost different organization to make this happen you can't just crank out content and the candidates and -- you you have to uncertain life events. You have to provides certain increments hold. Enhancements and updates to gain on the regular basis."

" The top of the about what you can be looks like now as we all heard the news that you raise a pretty big round of funding last year when. Intel capital in a couple of inches -- spitting out how many of you are there and where -- seeing most of your investment. Being spent on in terms of."

" Head count we are over 200 strong. So we are no longer just a small player or -- in California we do have hope. Fairly decent size operation in India. Because our operation requires. A lot of GMs and -- and service to. Getting bookings are being in prison for our community members. So with. Fresh infusion of capital last year sixty million dollars. That. Enabled us to expand more aggressively yet Intel led around cost of insurer great croft. TNT. Novell investments and we'll. Of course. Are from existing investors from series it was also --"

" You must only a marketing as well because you happen when you educated there's no. The gaming world knows exactly what that -- they're people from different countries that are on the game it's an America on Medicaid when -- comes up to what have you. Doubtless been trying to get those games accepted recognizing US market."

" Well I mean to be completely honest for the six years of our contribution to this industry in -- marketing not a whole lot. Yeah we -- we when he spent a lot of money on a market I would argue that for the past 56 years we. Probably spend less than 1% of our gross revenue. On a market -- any and like form that the users and -- which what percentage of states. I would say it like it but aggregated. Terms about one -- of our users come from Europe. Another one or come from North America. And we we want our com from South America. It's pretty even distribution on three major regions in in India Western Hemisphere."

" And given that you have such a broad geographic array of of people playing -- games. Do you see a different values put up gamers from precariously through the US US eyeballs are always. There was hypocrite and have too much like American viewers are too many Asian he would discount on your advertising hoc where for those. In gaming to the same as it became anywhere gamer."

" What it's changing the American gamers. Behaved. Like you describe in a more premium kind of fashion it's because that was the only way. The pricing. Mechanism. In the US. We -- video games is in my mind. These is not well thought out there's only one way to in the mode that is you pay fifty dollars for a box you pay fifteen dollars in -- and that was it there's no other way. Amounts of debt -- he's going -- play this -- warcraft and nobody else. It's really doing well exactly now -- real guys took that concept. And try to push it through their retail channel of course -- war because all the piracy issue was. And and so -- so they had to get smaller and they try different approach into the pricing options so they come up with all kinds of new new innovations. And one of those innovations are themselves micro transaction and so on. I think heading North America still predominant. Instead of we overpayment is premium. Options but I I do think that is going to change. It's gonna change because a lot a lot of new gamers and young gamers forced available players. They are now being exposed to all of this week to play items it was based games. We don't -- information. And they used to that -- and it didn't want to pay anymore because there's so many all of a free games. So I think. Some things are changing in in encourages countries like South Korea I would argue that about 50% of their entire in -- opinions. Are being generated from our principles -- whereas it didn't in the America it's on its its pretty much 90%."

" Yeah there's definitely towards giving out of them piracy she is really that last week that he's really. Gladly make money right so it's one last question just wrapping up for the you don't viewers which is the -- Chicago late -- well you gotta play all of again because I thought."

" I would say. Our I urge you to try warlock. WJ RR OCK dot net walk. Is is a game that is basically tactical shooter games. But we try to infuse the game with a lot of criminal aspect of that so it is it is forced -- gaming in general. It is a massively popular game right now as a."

" First person shooter in Britain. Yes like battlefield two -- politics and that's in the -- and yes absolutely different computers direct -- think so much for joining if they really appreciate having you in his division. And we'll be right back -- your feedback."

" Welcome back we're about just the -- of your feedback so it James valley startup."

" So here we got one from the windy start ups done in minutes from the video site it says. Did I hear had -- RTC that acquisitions are part of techcrunch is growth plan any guesses who they're targeting I know I think they'll likely -- and I don't see them going anywhere else."

" I would think so Nokia -- the sport games and -- to try some -- and Yahoo!."

" over dinner that -- they have some game coverage is really good so I think code they could expand though it won't take a look."

" And then also we have Patrick from -- into data on revision3.com. And he -- I think could be interesting to have a series episode that talked to leaders of tech and start companies in different cities or regions around the country. And discuss their differences and similar to those of Silicon -- actually -- I think that's a great idea so once you -- start reading and let -- was big in Austin -- thinking Colorado was big in New -- these days in the -- that it's -- coverage you know the Senate some -- and then -- well I'm going to New York you know -- deficit that people wanted to write him."

" Cool so here's one from Patrick who wrote to the revision3.com. Site. First bottom of the GigaOM show now who is Joyce Kim sorry not trying to be an ass here. Minefield there but he wants to know but can miss Kim tell us about her -- really fast."

" I think that's a fair and a question meant in the -- people of parliament curious. For those of you that -- watching for a while I do know that I'm an attorney so that is my background I just proves to practice law recently years. Representing mostly startups and VC funds doing venture capital financing and mergers and acquisitions. Since then I've left the legal world and I'm now mostly spend my time on some B dot com where and the CEO select Asian American sent up there with -- on Asian pop news but -- we try to keep it up to date. So that's me and as always let's hear from you guys so please email us tactic that alone at revision3.com. Or head over tort reform act revision3.com. Slash form we love getting your feedback and James thanks so much for joining us that -- glad to be here any time -- expertise and we'll be back next week CNN."

" The -- go home show."

" Yeah."