" The get go home show you sponsored by jangled."

" Hey welcome to the GigaOM show I'm home and I'm Joyce. Welcome back I think you've been away for too long -- think -- where he then I have been all over the place. I've been to. New York London and hold on to weather -- in the future what apps conference that was fantastic I saw Diggnation game came alive. But it's fun and those guys I. Thank him and were picking out clothes. Why. They cannon and how are curious. Late you know live in the key play. I'm Janice. We'll get at least a point I was supposed to to a walk convert prayer our producer just keep -- I that you're you're too much and couldn't make it okay but that. That's why he kicked me out just like old man. It was so much fun. From future of that masters or night. And it's great to via the conference to -- different perspective and from the command and European react instantly learn more about. Pretty pragmatic people wanted to know how old he really is that technologies. Could actually be applied to -- businesses -- people from. I you know be teaching and Telecom operators. Or interest and in the new technology. Except from -- that people art and to the market -- cannot -- you know. It. Startup process in Japan is obsessed nights that it. Is solid stuff bestseller your standard and Nate Davis and -- Hence the picture. C'mon I think you're gonna save them in my Savard on the -- on our karma a -- for a for a compliment but where have you been up to."

" I am also shelling went to Las Vegas for work was done in Los Angeles for a little -- and went to the White House conference between conferences over New York. -- actually been around in a file flying around and myself but the white -- one was. Between conferences and inching. Event because we're looking at people when market not to Silicon Valley they're locked into all the kids all across America that's different market right. Right must have been fun to meet you some of the company's -- night. Hobbled itself always great well I didn't -- a regional channel that some other episode okay fair you know doing interesting things with virtual -- and also that we should definitely talk about in future episodes."

" I think we should do a whole episode -- onward -- if our viewers think the I think you're right you're an artist you know if you want us do that episode. Conglomerate provision for dark I think you'd be awesome. You get to keep your input into that what should be featured content on this show. Because what reality is access to good people but we want to also take the feedback from the leaders viewers sorry sportsmanship that's. To. You know shaped recovery -- and the content of this -- we're moving on its teams they let me -- Myanmar has -- a lot has happened. And -- we going to try and focus shift and stoppages happen -- last few days."

" So the big news story from last week is that court this week also is that Sprint's CEO -- is gone. You want to supplement that."

" C -- maybe that's -- happen. I don't know there's a bunch of traffic for an stronger at sprint I think. Sprained and Gary Forsee what you're seeing right now is our call on thing you know story we repeat it said. That companies paid too much attention to watch the Wall Street you know which has -- through -- who. Parties can in the game we welcome them major decision points do you think that there merger with Nextel was going to -- Terrible idea because two different technologies even. You know sometimes one -- one isn't right you know eleven it's really too -- disasters. And you think their investment WiMax was I think that is actually a much better idea though. It is an arc in the air they're going to be cool -- an investment. From Fiji media network they've put money into. And then the WiMax but I really do believe that X. No relation to me. Is is actually a good effort and it is leading the way and because -- the word is also looking at spring. I think excel is our gain one of those classic situations. You know when -- started nobody part piece he has work. And -- war for them and they became a big company I think this is going to war I am -- I've -- of me. I've been highly skeptical of WiMax -- having spent enough time in the mid year and talking to people in the industry it's you know. Renders carriers mormons and make -- public that this hasn't it."

" We'll solid issues and even if there WiMax. Investment strategy does take off their tactical backwards in time and rebuild a brand recognition they lost the Nextel merger. Because now when you see Sprint's adds nothing about the really jumps out at you don't know what they're doing and aiming -- consumers -- the aiming at businesses or they even in this cell phone market anymore."

" I think this is this is the thing I can really be. Maybe they should have -- overpaid for iPhone and Garten. Right they've changed it was I think he can he get a great move -- that market just became. The leader in the market by just grinding it says -- And associating yourself in the corners on -- is obtained -- print catalog of challenges they've been. You know -- you can whose punishment and you know frankly I use day you radio's service and I loved it. And that that isn't it can't just for a lot of people or I'd just like I don't know why would you would use Verizon's news service. Because spring 54 has started to report -- I loved it actress meg I've never I never said on this show I love anything but this. I love them and I actually pay for this article previewing and think it is the best fifty dollars I tried every month."

" So that we have Wall Street react negatively to spread the same time we have Wall Street acting extraordinarily positively tomorrow and I think -- I'm hundreds -- that sort of the Google situation here Google's stock price reached all time high 600 bucks."

" It's like you know rationality is not part of the whole equation when it comes to look you know are they keeping -- their plea through. We know they keep competing there's such market share they keep being -- producing Bernard desires for advertisers. And you know and it shows in the numbers and the stark keeps going up I. I have no expertise in the stock market at all. Just like an apparent that 600 dollars -- you know more of my friends at grange -- I think next time you know. I am sick and part of painful thing."

" I think it's impressive how -- was able to kind of get through. The whole concerns about people's the concern about the the demise of online advertising market because of the subprime mortgage while -- there was always that that -- and mainstream media not so much in the blog."

" I wrote about that I think I hit I think this is a legitimate concern right human right here right now you know."

" Well we don't really help because -- numbers aren't yet yes this crisis national all right we've been seeing dissolved in the face of of nothing."

" Thus far because the last earnings release was -- three months ago two months ago I think you're right about that. And yet they have some challenges and they ask him he's having this thing the biggest one being. Their leaders use which was announced last night. You two radios inside actions."

" I hate that I did you know let me tell you why the thing about YouTube is being is that feeling more like it a television experts like to see my my videos. Amateur videos at but I enjoy watching of the rawness of -- all right and they sat overlaying this instead interest it chills and only other African and I feel like I'm gonna meet them -- and again this."

" Just like so stupid. Just let's let's. You know save the -- should respect it is it dumb idea because it creates. Even distant banners -- noise. At the same time what the other options that we'll have to make money off YouTube there -- experimenting okay -- led them experiment but this particular idea I think it's -- with that believed it possible. Yeah I know we have. -- to him and it's -- mind right. Is the big cheese add add Google you know that is. There is any American that is marry -- that it surrogate and that is Marissa for everything else that is."

" And America found -- the monster contract exactly and we we talk to her at the techcrunch conference will also expand at a time but we knew that. You of his want to see this in every issue too is some great ambition and she's awesome and she's a great person talked so I guess we'll show you what we didn't talk to her behavior back. Joining -- today here at the techcrunch conference we're glad to have you you just came off of two panels where you had a bunch of startups that look like -- Challenging the global model I how to how do you view these stars and you see them -- coming -- you need to for the companies that global embraces or. -- looking at them in terms of new business ideas and learn."

" I'm really loving -- side has really taken a house on the startups are all things on the technologies of the building like there were some great speech a tax milestone this morning some great facial recognition models. And there's a lot of really inspired companies and I thought I was great and I -- possibility for partnerships with Google for -- the companies and there's also some possibility that we could be. An advertising partner to help them -- the business model and so. -- I think there's a lot of no reason -- worked together."

" It seems like a lot of the young companies do. Trying draws over the fact that you know -- it is -- hardware intensive business except. Business of skated and it's a business where he knew the business of technologies knowing that -- He impart -- is the other aspect which is advertising. Do you do you kinda get a little surprised when you hand he's kind of pitches and you say. These -- have no idea they have no clue -- to talk about."

" I think I see is it you know especially in vertical surgeons and they can video search or antenna can harness the search can be built on -- public speech to taxed. Is likely that the innovations are going to come in these smaller site applications and then also has come easily to be acquire or partner earned some way we'll develop that's into the functionality. In sort of a more one stop shop that's really true for vertical search engines where there's -- about the bill of possibility for them to. Really create innovation -- video search or in. How search remember vertical they're working. How much resources as Google developing internal links to eggs to develop these -- vertical searches as well. So in general re trying do is develop a basic platform for bride and search will recall web search for universal search for over. Surging on the text on the web as well us a lot of interspersed with images news groups. Books local information video. I'm so we don't actually put a lot of our own resources on the articles. And writing degree as a writing it's actually a great place spurs smaller companies to innovate and spend time. Kinda understand where these is the user needs and building great user product."

" Do you feel. The Martha comforting thought has had been proven it is. Sometimes on these mashups on the map to lose and whatever you introduced. The usability is not that intuitively it's not. Not that easy to kind of put an average person can glom on to. Is out what are you guys doing to kind of enhance that community -- you for. Everybody to participate."

" Assurance I think that it may actually have had a strong track record on our pure consumer products things like search and -- now and the toolbar and desktop all of those being really user on the I do think that there's two other constituencies that each time served. Where the -- for more complicated because a lot of the roar restored to functionality. -- our advertisers. So advertisers in general the tools that we provide them because they need really rich targeting it demographic information things like that. As a result they have more sophisticated tools and other one which is about the -- Turbo -- spending is our tools for developers. -- taken API. And program on it and build something. And you know certainly there's Simon -- where we is out of hiding and exposing period PI we instead expose a wizard. Separate things like I Google we actually have not gadget wizard where you can -- beat you don't program you can still creating gadgets it has your photos and -- Or your die every year or that. Then you can read your own content and your gadget. -- They're vernacular in the same sin tax worker costs on -- a -- are different. If you risk."

" He the Google maps and a perfect example there's so many times I want to save them for it so hard. And some of the smarter part of to a much better job of living a very you lie on top of -- using New York CPI's. So why not kind of do more of that from from the very beginning rather than just me going who can put it as where."

" Unless -- for the ball to lot of overtime I think it would actually it launched actually was a big breakthrough in terms you I was much simpler. -- an interesting things like drag and drop and -- seeing the films like an application in the browser. But overtime there have been a lot of things -- on real -- they're on things like satellite and street view of how do you navigate street view. Right is really complicated to understand how do you express. International and her phase the third actually third dimension the people can explore and how they look and on the streets highways so. Primitive and there is releasing more complicated products and part of it is that no maps is a little overdue for a visual overhaul the -- new functionality. And video on -- functionality in this feature is actually build them into a little bit more consistent user."

" I think it's that we should expect some interest and stuff we've given. Thank you what you are a big fan of -- convicting and you contextual information."

" That's what I think -- you know overall the team has been making many really being advanced in terms of the features they -- the street view. There really misunderstood when we first released the that is actually a really big advance it was certainly able to find physical businesses. Knowing before you drive somewhere where does a business look like from the front it's been great for me to figure out where can park guns which that is true and what time of the day it's happening and thorough -- Building great things and know the the user interface book talks we have great people working on it."

" But this also brings up the issue of privacy and you know I have not been. Kind can you guys in terms of privacy. So what what is who are trying to do and in that spears what do you do to ensure. And make me feel insecure about my information contingent in -- Great -- so to speak."

" Sure of privacy ultimately really based on trust and believe. The other tosses the basic building block our business. -- is a learning activity and so the same reason you need to toss the teacher you need to know. And I getting the best answer or or my or of -- teacher had a biased and they were paid. More to give me the -- that answer so as a result we've always really prided ourselves I mean really clear to use our wearing make our money. What we're going to do with her permission and building a strong sense that cost answer we have a very firm privacy policy in place. A privacy policy preview it is the legally binding document with our users -- what we will move into that there. Information. And there we guarantee things like only analyzing information angered and and we. Have people sign up and or download products that. Cousin to make a privacy tradeoff Iran and they got paid off in a really informed way. And we've tried to be very different things like Google toolbar things like -- turn on the page and future ultimately causes each of your. You are all web requesting need to be sent to Google for page and information that we say that's not the is not the usually on I mean does similar things with desktop. And -- search and other applications where you get up a little bit of your privacy that functionality because. We noticed on -- there for everyone and we want to before making tradeoffs to be doing in this form -- I think."

" Olson of the job being explicit about the privacy policy what I would like to -- global taking a lead. In the actual terms that are there holding data for the shortest my time. We're -- personal information is as. Be taking that extra step compared to other search engines I think that's kind of space where they -- room for improvement."

" Sure but we have made recent analysis for example in deciding to only. -- logs for -- eighteen months Romania's 24 months we actually. Having a session before the analog sketch a period of time to find your report analyzed and analyzed. That's that there is a lot of are Indian innovation advancement thinking com. From that information so we analyze things -- angered over for example I'm very proud the spouse -- we have on Google the did you mean feature. And we wouldn't have been able to do and I really do believe is that a Spartak available world he -- in people's names extracts it you can -- and slowed in a slang and different phrases and extracts that and I think that if you look at. And the way it was built in as both one on you know read his and also -- on user. Queries not either crews are heading to have an identifiable information in the if we hadn't if we had to be in those lines aggressively in the early days of Google wouldn't be able to build some of the features and functions on --"

" The consumer awareness of the to what extent. The information is used and how much for getting up affects the development of products as you know. -- race to become a -- one run and as a corporate approach from the neck who will we need to know cut down a time frame of of maintaining."

" Assurance that we that we -- we've done both. That's that this is also a little bit of a double edged sword because there's also sort of secret elements with Hamas in terms of in addition there are creating we don't want all our competitors to be able to replicate its -- very vocal about exactly how the information home. Is being used to advance the ultimate relevance of the search engine. It is a little tricky so we generally don't have been we've been very firm about how we use the data for the allies and anger again. And that is being used today ultimately enhance your search experience -- does have lifetime testified before it."

" How much of this street for you welcome mat thing that protection and information. Tied into your company's mobile efforts I -- Hollywood park and has all this and -- trying to get a sense test you partisan don't come together."

" Sure I mean we saw some really amazing things happen this year in terms of mobile usage. So every week we're going to my jobs is he going to end the weather report to the executives of what was happening with traffic and on the for products. And the different usage levels and every summer we always have a summer slump has people on vacation the weather gets warm people go outside. I think having our national trail off that happens from about mid may through the end of June and then sort of bottoms -- it was back up -- on September. And interestingly. -- on a different scale. It actually near -- me and you know it is -- actually see the people were turning off their computers and turning on their phones are beginning to do everything from search. To email to maps and interestingly the iPhone gave us a really big left in maps usage almost overnight traffic on our Google maps for mobile application. Was up almost 50% that's continue to grow throughout this congress -- even during a period of time that the summer where we normally would be having lower traffic or less growth. We're actually seeing over the accelerating growth because I didn't get a chance to use -- I found this really is it's really an actual application me I do what I have to say when I'm on the maps application I will grab the near side trying to figure out where am I the only --"

" So I have a personal question and I union told you never seen is that true."

" All right I do sleep. But and then hung as delegates probably four to six hours a night and I does does not bad yet this season and down my father just -- I can hear it from him. I don't remember seeing the speed except for. In church for the mood and he did it in with all of wearing -- him out."

" So what is it what is you're getting things done tip because every so often beaten and you need to press -- these things. You're responsible for this product group now and another part of crew and another party keep track for decades I can keep tackled until the case right."

" Well one new age you've been mitigated if people in leadership positions and so I'm really lucky I haven't flourishing now 140 people but it's run through a group of eight directors were all fabulous and John -- back out of it runs -- tight. And runs looks underlings G -- I'm in don't know -- help not with -- times that we got really really pedigree and leadership team in -- and so that's how slot. And the other just really you know government has their own way of organizing. De -- a text file. The housing and by any minute in the name of -- people that I talked to frequently where literally just. Take a load quickly the topics -- talk to them about laughs the next time have a one -- with them are meeting with I remember. These are the six things that were an issue last time calling upon closing code you enter and Google calendar so that we know -- him processor without. I -- as a -- is really you know it's very. Almost and lines beating the -- text islands is moving these topics around either some are actually gamers they're actually I didn't shifting back and forth between these guys spent --"

" What is the coolest thing in your opinion that Google is doing right now."

" And so you know that's been really exciting time I think that. Books search his -- A point where. They now are scanned more than a million bucks and he would that there index now. Is about the same size in terms of pages. As are an expires in 2002. -- pretty sophisticated web search and the neat thing is not only as a member pages but it's. High quality fact checked published pages that cover the great answers I've actually probably want you believe in front and in it -- I actually got under great -- I do is search is on books search I'm getting answers that are comparable to. Web search results which I think is really pretty amazing. And so I'm really setup that -- thing that I Google. I -- like I think that a lot of editing with teens. In the things but didn't mean theory here radler and the difference -- they really cover but I just think we're seeing happen. With gadgets. It has some parallels to what's happening with FaceBook applications. But it just it they just originally people and people seem to be responding to that -- watching grocer for me. The summer has really been exciting introduced three applications GO books and and on Google and now I'm looking good role how often we could be doing in that space. And so that's going to be I think -- of about the fund projects for the fall."

" It's a popular by the books it seems like here in a phased in silicon value -- Everybody's competing with everybody -- Amazon is trying to go up against unit PayPal and use and you know there's a whole bunch of the is unity position people are trying to move into new territory. Why do you think that is and they know what is the hostile from losing focus."

" is losing focus I think what happens is it ever sort of has there and -- the eyes you know -- the core of what they're doing and then you know on -- first there are points of overlap. As so what's our interest in bucks. And I just in bucks is that we think if we get more high quality content online that improved search. And you improved search people use search more and I certainly causes us to sell more adds to the core of our business is search and ads. But that it causes us to have this big interest in bringing more offline content. Online you look at Amazon you know -- the core of their business is selling merchandise online and that's where they make a lot of their money and making those books more sellable means having -- the menu of online and so the fact that the were both opening books online. Is sort of you know aside artifact of the core business is -- we've been selling merchandise online channels will be providing search announce -- to -- two cores so they create overlap along the fringes. But is not. Competition at the core of the business which is something in this much more fundamental."

" Do you think the competition is going to accessed on the -- heard president. If -- type services you PayPal Google checkout and Amazon has announced its own communities seem more of these kind of competitive offerings from. The Big Five that kind stories."

" Yeah I think so and I think and I think that you know really depends on. We -- to look really carefully answered what is the core business driver for those companies and is this competition really an act called the -- about business. Or is it more and more of aside artifact. Because they think of that -- ultimately feels very different reasons aside artifact so important part of the business there's probably one. Six or eight key initiatives girls from the going to drive the core business and so as a result the -- is a little bit less intense. And so."

" What do you feel about the advertising market right now don't you think. Do it's it's okay you know things -- the sub prime mortgage fallout on the online -- has meanwhile talked to there."

" Editor of the advertising market is strong I think there's a big opportunity for us -- to really -- tax it's absurd to think about what can we do. On search result pages or send you do fewer -- for the Kabul which are format ads. Does this Henderson -- users would respond in -- that was plus when you look at things by it -- with ethanol loading into things like print ads radio ads video ads. There's a lot of really. Interesting areas where there -- this shoot opportunities for her for growth and monetization and so. I think that we look at the -- the -- advertisers many of them are saying when you've done such a great job helping us. Monetize and measure our marketing efforts and search. What other formats that's coming brings you and ultimately how do you place in -- contractual measurable ways other places and so that's an exciting for us. Some video you must be a big play for you pace and that's been very concerned and obviously you can opposition this. Was was crazy and -- opinion that are they well deserve -- okay our advertisers -- continuing asking for -- pot -- in new ways to deploy ads. And why does it raises no actually going to need videos taking the you know our existing assets of a 32 commercials all the time understand how to make online. Allen and videos be monetize -- as anything that ultimately were going to need to be able to provide some type of video advertisements. And we looked at YouTube -- want to say it has a lot of a lot of traffic returned to ultimately would monetize well we've held. But more excited we are more senate actually about the embedded players that were appearing all over the -- Israelis are looking at the makeup of the rabid is very -- that YouTube. Pleasant to society it was in the becoming platform. For video online that people when they want to upload a video uploading to YouTube and being indicted players on their pages. So everyone access to that that inventory. As a priest she ultimately target advertising. Neither were injured in a partnership with YouTube or higher than an asset acquisition incense and you think of you to really as the video platform for the rabbit. The one point 65 billion dollars doesn't seem. Chris why when -- five million dollar and a little."

" I used to your shopping and you're buying companies right."

" Well we got -- I plays acquisitions in the last year and obviously a lot of allergic to -- acquisitions to and so. An hour really looking you know how to integrate those and didn't you know into the business model sourced so obviously -- companies any. Can you go a Google sign is -- and growth rate cattle to be a scuba villain back positioning them. How about -- at a about the curse the holy Grail I was an opinion on never good for start up owners think of the people here on the side of the islanders -- when they're gonna definitely tell anybody. And a lot of it there's a lot of -- on the trading spaces that you know we're beginning to work and then I think ultimately. -- existence of --"

" Provide these smaller commissions either smaller features you know president -- Presentation. Software. Under vandalized while processing I mean given that mind of you know Ph.D.s that goes ahead and -- brings isn't just beneath them not to do this kind of stuff might have been."

" I think and you look at things like Ajax and how to dole really the edu and user applications online. There's a very small -- cool because some very as the reason we -- space. I mean think about how now has only been an hour at this point three years since Gmail launches and less than two. And reasons not flash maybe it's just about two and a half. So that no other reason we knew -- look at the number of programmers who really not only understand one how to program. Really skilled in Ajax also how to build applications really easy and fun to use. Insurgencies in the smaller companies that really understand that have a downgrade. Team's roster prior because when they're building with a good products but to you in both products don't work hours. It ultimately is the case that they could help on some other products thanks you know like Google maps -- a bit Christiane -- of interactivity."

" the founding team other strapped with a smart collisions is probably just as important as whatever part in that they're putting to that the printing out."

" From Google's perspective -- before we go one question he seemed to -- home."

" They're confident yeah. Live okay come on -- okay. Thank you -- is there anything behind it."

" And Joyce and that was Marissa Mayer to be achieved it."

" I was upon -- you know I've read so much about her being hard person to -- to -- into -- actually had a really great time talking and I thought it was a very personable and and pretty down to earth and I guess really she would give us more two games."

" What did you on board I guess he did. We get it back when the -- and actually does come away."

" Last gonna come and show us that they yeah -- that we find it it was a funny yeah accidentally."

" So let's talk a little people that riding into a gut instinct feedback from our last episode and we had panel who went from Microsoft right so we had people running back on both sides. You telling us what they thought of it so science team in our forms wrote to us. Nice set the -- don't show can get into candid interviews with executives even from even the giants Silicon Valley as a positive feedback at the same time. PH expand also resonant mormons. I was pumped about seeing you too. Interview at MS sky it seem this seem like a guy walked into an ambush I'm sure you all know that much of your audience would love to see Microsoft get hammered. But this was just unprofessional in my humble opinion I."

" John king -- I think it is he did you walk into an ambush absolutely not. You know when we talked to Dan before the show we told them. There's going to be some tough questions and he -- he was gracious enough to come on the show and on through them. You know as best as you can and I think that's a pretty innovate classic guy and I don't team. Our behavior was unprofessional by any means he's just not tough questions. You know they can choose not to launch right that's that's our job is that he got off the question in you know people can decide whether they."

" not and I also think it's par for course for what channel past experience canceled -- I haphazardly there's lovers and haters of Microsoft products we need them. The same time we're very critical of them and I think he's very well versed and very comfortable answering these kind of questions because he has to face it in his day to day activities that work."

" Great and making he made a really rational case for this company and I think that was the that's part of dollars and I think it represents his company -- very well he improved my opinion of Microsoft after. Having lunch afternoon the Red -- C guy -- on certain you know did I would interview and a very classy. He's smart way and and you know if if people thinking that you -- did an ambush. You know that maybe my question card and yes I have no idea what a home really doesn't him example making -- that's that's actually being nights you know. I mean so and I am which people like is often tough questions and can beyond that it's him exactly -- I would suppose -- that in --"

" But we do like getting your feedback positive or negative about what we're doing with -- with keep trying to fix the things where you guys intelligent she's certainly. Keep accent in increasing things that would get -- that can't keep reading -- at Edelman revision3.com."

" And her next week we'll be back with some more interest from guys and hopefully he will be not something object that hit. And I warned -- pink heart problems."

" The next week there."

" Support for the -- got home she -- he's provided by jangled."

" The get go home show you sponsored by jangled."

" Hey welcome to the GigaOM show I'm home and I'm Joyce. Welcome back I think you've been away for too long -- think -- where he then I have been all over the place. I've been to. New York London and hold on to weather -- in the future what apps conference that was fantastic I saw Diggnation game came alive. But it's fun and those guys I. Thank him and were picking out clothes. Why. They cannon and how are curious. Late you know live in the key play. I'm Janice. We'll get at least a point I was supposed to to a walk convert prayer our producer just keep -- I that you're you're too much and couldn't make it okay but that. That's why he kicked me out just like old man. It was so much fun. From future of that masters or night. And it's great to via the conference to -- different perspective and from the command and European react instantly learn more about. Pretty pragmatic people wanted to know how old he really is that technologies. Could actually be applied to -- businesses -- people from. I you know be teaching and Telecom operators. Or interest and in the new technology. Except from -- that people art and to the market -- cannot -- you know. It. Startup process in Japan is obsessed nights that it. Is solid stuff bestseller your standard and Nate Davis and -- Hence the picture. C'mon I think you're gonna save them in my Savard on the -- on our karma a -- for a for a compliment but where have you been up to."

" I am also shelling went to Las Vegas for work was done in Los Angeles for a little -- and went to the White House conference between conferences over New York. -- actually been around in a file flying around and myself but the white -- one was. Between conferences and inching. Event because we're looking at people when market not to Silicon Valley they're locked into all the kids all across America that's different market right. Right must have been fun to meet you some of the company's -- night. Hobbled itself always great well I didn't -- a regional channel that some other episode okay fair you know doing interesting things with virtual -- and also that we should definitely talk about in future episodes."

" I think we should do a whole episode -- onward -- if our viewers think the I think you're right you're an artist you know if you want us do that episode. Conglomerate provision for dark I think you'd be awesome. You get to keep your input into that what should be featured content on this show. Because what reality is access to good people but we want to also take the feedback from the leaders viewers sorry sportsmanship that's. To. You know shaped recovery -- and the content of this -- we're moving on its teams they let me -- Myanmar has -- a lot has happened. And -- we going to try and focus shift and stoppages happen -- last few days."

" So the big news story from last week is that court this week also is that Sprint's CEO -- is gone. You want to supplement that."

" C -- maybe that's -- happen. I don't know there's a bunch of traffic for an stronger at sprint I think. Sprained and Gary Forsee what you're seeing right now is our call on thing you know story we repeat it said. That companies paid too much attention to watch the Wall Street you know which has -- through -- who. Parties can in the game we welcome them major decision points do you think that there merger with Nextel was going to -- Terrible idea because two different technologies even. You know sometimes one -- one isn't right you know eleven it's really too -- disasters. And you think their investment WiMax was I think that is actually a much better idea though. It is an arc in the air they're going to be cool -- an investment. From Fiji media network they've put money into. And then the WiMax but I really do believe that X. No relation to me. Is is actually a good effort and it is leading the way and because -- the word is also looking at spring. I think excel is our gain one of those classic situations. You know when -- started nobody part piece he has work. And -- war for them and they became a big company I think this is going to war I am -- I've -- of me. I've been highly skeptical of WiMax -- having spent enough time in the mid year and talking to people in the industry it's you know. Renders carriers mormons and make -- public that this hasn't it."

" We'll solid issues and even if there WiMax. Investment strategy does take off their tactical backwards in time and rebuild a brand recognition they lost the Nextel merger. Because now when you see Sprint's adds nothing about the really jumps out at you don't know what they're doing and aiming -- consumers -- the aiming at businesses or they even in this cell phone market anymore."

" I think this is this is the thing I can really be. Maybe they should have -- overpaid for iPhone and Garten. Right they've changed it was I think he can he get a great move -- that market just became. The leader in the market by just grinding it says -- And associating yourself in the corners on -- is obtained -- print catalog of challenges they've been. You know -- you can whose punishment and you know frankly I use day you radio's service and I loved it. And that that isn't it can't just for a lot of people or I'd just like I don't know why would you would use Verizon's news service. Because spring 54 has started to report -- I loved it actress meg I've never I never said on this show I love anything but this. I love them and I actually pay for this article previewing and think it is the best fifty dollars I tried every month."

" So that we have Wall Street react negatively to spread the same time we have Wall Street acting extraordinarily positively tomorrow and I think -- I'm hundreds -- that sort of the Google situation here Google's stock price reached all time high 600 bucks."

" It's like you know rationality is not part of the whole equation when it comes to look you know are they keeping -- their plea through. We know they keep competing there's such market share they keep being -- producing Bernard desires for advertisers. And you know and it shows in the numbers and the stark keeps going up I. I have no expertise in the stock market at all. Just like an apparent that 600 dollars -- you know more of my friends at grange -- I think next time you know. I am sick and part of painful thing."

" I think it's impressive how -- was able to kind of get through. The whole concerns about people's the concern about the the demise of online advertising market because of the subprime mortgage while -- there was always that that -- and mainstream media not so much in the blog."

" I wrote about that I think I hit I think this is a legitimate concern right human right here right now you know."

" Well we don't really help because -- numbers aren't yet yes this crisis national all right we've been seeing dissolved in the face of of nothing."

" Thus far because the last earnings release was -- three months ago two months ago I think you're right about that. And yet they have some challenges and they ask him he's having this thing the biggest one being. Their leaders use which was announced last night. You two radios inside actions."

" I hate that I did you know let me tell you why the thing about YouTube is being is that feeling more like it a television experts like to see my my videos. Amateur videos at but I enjoy watching of the rawness of -- all right and they sat overlaying this instead interest it chills and only other African and I feel like I'm gonna meet them -- and again this."

" Just like so stupid. Just let's let's. You know save the -- should respect it is it dumb idea because it creates. Even distant banners -- noise. At the same time what the other options that we'll have to make money off YouTube there -- experimenting okay -- led them experiment but this particular idea I think it's -- with that believed it possible. Yeah I know we have. -- to him and it's -- mind right. Is the big cheese add add Google you know that is. There is any American that is marry -- that it surrogate and that is Marissa for everything else that is."

" And America found -- the monster contract exactly and we we talk to her at the techcrunch conference will also expand at a time but we knew that. You of his want to see this in every issue too is some great ambition and she's awesome and she's a great person talked so I guess we'll show you what we didn't talk to her behavior back. Joining -- today here at the techcrunch conference we're glad to have you you just came off of two panels where you had a bunch of startups that look like -- Challenging the global model I how to how do you view these stars and you see them -- coming -- you need to for the companies that global embraces or. -- looking at them in terms of new business ideas and learn."

" I'm really loving -- side has really taken a house on the startups are all things on the technologies of the building like there were some great speech a tax milestone this morning some great facial recognition models. And there's a lot of really inspired companies and I thought I was great and I -- possibility for partnerships with Google for -- the companies and there's also some possibility that we could be. An advertising partner to help them -- the business model and so. -- I think there's a lot of no reason -- worked together."

" It seems like a lot of the young companies do. Trying draws over the fact that you know -- it is -- hardware intensive business except. Business of skated and it's a business where he knew the business of technologies knowing that -- He impart -- is the other aspect which is advertising. Do you do you kinda get a little surprised when you hand he's kind of pitches and you say. These -- have no idea they have no clue -- to talk about."

" I think I see is it you know especially in vertical surgeons and they can video search or antenna can harness the search can be built on -- public speech to taxed. Is likely that the innovations are going to come in these smaller site applications and then also has come easily to be acquire or partner earned some way we'll develop that's into the functionality. In sort of a more one stop shop that's really true for vertical search engines where there's -- about the bill of possibility for them to. Really create innovation -- video search or in. How search remember vertical they're working. How much resources as Google developing internal links to eggs to develop these -- vertical searches as well. So in general re trying do is develop a basic platform for bride and search will recall web search for universal search for over. Surging on the text on the web as well us a lot of interspersed with images news groups. Books local information video. I'm so we don't actually put a lot of our own resources on the articles. And writing degree as a writing it's actually a great place spurs smaller companies to innovate and spend time. Kinda understand where these is the user needs and building great user product."

" Do you feel. The Martha comforting thought has had been proven it is. Sometimes on these mashups on the map to lose and whatever you introduced. The usability is not that intuitively it's not. Not that easy to kind of put an average person can glom on to. Is out what are you guys doing to kind of enhance that community -- you for. Everybody to participate."

" Assurance I think that it may actually have had a strong track record on our pure consumer products things like search and -- now and the toolbar and desktop all of those being really user on the I do think that there's two other constituencies that each time served. Where the -- for more complicated because a lot of the roar restored to functionality. -- our advertisers. So advertisers in general the tools that we provide them because they need really rich targeting it demographic information things like that. As a result they have more sophisticated tools and other one which is about the -- Turbo -- spending is our tools for developers. -- taken API. And program on it and build something. And you know certainly there's Simon -- where we is out of hiding and exposing period PI we instead expose a wizard. Separate things like I Google we actually have not gadget wizard where you can -- beat you don't program you can still creating gadgets it has your photos and -- Or your die every year or that. Then you can read your own content and your gadget. -- They're vernacular in the same sin tax worker costs on -- a -- are different. If you risk."

" He the Google maps and a perfect example there's so many times I want to save them for it so hard. And some of the smarter part of to a much better job of living a very you lie on top of -- using New York CPI's. So why not kind of do more of that from from the very beginning rather than just me going who can put it as where."

" Unless -- for the ball to lot of overtime I think it would actually it launched actually was a big breakthrough in terms you I was much simpler. -- an interesting things like drag and drop and -- seeing the films like an application in the browser. But overtime there have been a lot of things -- on real -- they're on things like satellite and street view of how do you navigate street view. Right is really complicated to understand how do you express. International and her phase the third actually third dimension the people can explore and how they look and on the streets highways so. Primitive and there is releasing more complicated products and part of it is that no maps is a little overdue for a visual overhaul the -- new functionality. And video on -- functionality in this feature is actually build them into a little bit more consistent user."

" I think it's that we should expect some interest and stuff we've given. Thank you what you are a big fan of -- convicting and you contextual information."

" That's what I think -- you know overall the team has been making many really being advanced in terms of the features they -- the street view. There really misunderstood when we first released the that is actually a really big advance it was certainly able to find physical businesses. Knowing before you drive somewhere where does a business look like from the front it's been great for me to figure out where can park guns which that is true and what time of the day it's happening and thorough -- Building great things and know the the user interface book talks we have great people working on it."

" But this also brings up the issue of privacy and you know I have not been. Kind can you guys in terms of privacy. So what what is who are trying to do and in that spears what do you do to ensure. And make me feel insecure about my information contingent in -- Great -- so to speak."

" Sure of privacy ultimately really based on trust and believe. The other tosses the basic building block our business. -- is a learning activity and so the same reason you need to toss the teacher you need to know. And I getting the best answer or or my or of -- teacher had a biased and they were paid. More to give me the -- that answer so as a result we've always really prided ourselves I mean really clear to use our wearing make our money. What we're going to do with her permission and building a strong sense that cost answer we have a very firm privacy policy in place. A privacy policy preview it is the legally binding document with our users -- what we will move into that there. Information. And there we guarantee things like only analyzing information angered and and we. Have people sign up and or download products that. Cousin to make a privacy tradeoff Iran and they got paid off in a really informed way. And we've tried to be very different things like Google toolbar things like -- turn on the page and future ultimately causes each of your. You are all web requesting need to be sent to Google for page and information that we say that's not the is not the usually on I mean does similar things with desktop. And -- search and other applications where you get up a little bit of your privacy that functionality because. We noticed on -- there for everyone and we want to before making tradeoffs to be doing in this form -- I think."

" Olson of the job being explicit about the privacy policy what I would like to -- global taking a lead. In the actual terms that are there holding data for the shortest my time. We're -- personal information is as. Be taking that extra step compared to other search engines I think that's kind of space where they -- room for improvement."

" Sure but we have made recent analysis for example in deciding to only. -- logs for -- eighteen months Romania's 24 months we actually. Having a session before the analog sketch a period of time to find your report analyzed and analyzed. That's that there is a lot of are Indian innovation advancement thinking com. From that information so we analyze things -- angered over for example I'm very proud the spouse -- we have on Google the did you mean feature. And we wouldn't have been able to do and I really do believe is that a Spartak available world he -- in people's names extracts it you can -- and slowed in a slang and different phrases and extracts that and I think that if you look at. And the way it was built in as both one on you know read his and also -- on user. Queries not either crews are heading to have an identifiable information in the if we hadn't if we had to be in those lines aggressively in the early days of Google wouldn't be able to build some of the features and functions on --"

" The consumer awareness of the to what extent. The information is used and how much for getting up affects the development of products as you know. -- race to become a -- one run and as a corporate approach from the neck who will we need to know cut down a time frame of of maintaining."

" Assurance that we that we -- we've done both. That's that this is also a little bit of a double edged sword because there's also sort of secret elements with Hamas in terms of in addition there are creating we don't want all our competitors to be able to replicate its -- very vocal about exactly how the information home. Is being used to advance the ultimate relevance of the search engine. It is a little tricky so we generally don't have been we've been very firm about how we use the data for the allies and anger again. And that is being used today ultimately enhance your search experience -- does have lifetime testified before it."

" How much of this street for you welcome mat thing that protection and information. Tied into your company's mobile efforts I -- Hollywood park and has all this and -- trying to get a sense test you partisan don't come together."

" Sure I mean we saw some really amazing things happen this year in terms of mobile usage. So every week we're going to my jobs is he going to end the weather report to the executives of what was happening with traffic and on the for products. And the different usage levels and every summer we always have a summer slump has people on vacation the weather gets warm people go outside. I think having our national trail off that happens from about mid may through the end of June and then sort of bottoms -- it was back up -- on September. And interestingly. -- on a different scale. It actually near -- me and you know it is -- actually see the people were turning off their computers and turning on their phones are beginning to do everything from search. To email to maps and interestingly the iPhone gave us a really big left in maps usage almost overnight traffic on our Google maps for mobile application. Was up almost 50% that's continue to grow throughout this congress -- even during a period of time that the summer where we normally would be having lower traffic or less growth. We're actually seeing over the accelerating growth because I didn't get a chance to use -- I found this really is it's really an actual application me I do what I have to say when I'm on the maps application I will grab the near side trying to figure out where am I the only --"

" So I have a personal question and I union told you never seen is that true."

" All right I do sleep. But and then hung as delegates probably four to six hours a night and I does does not bad yet this season and down my father just -- I can hear it from him. I don't remember seeing the speed except for. In church for the mood and he did it in with all of wearing -- him out."

" So what is it what is you're getting things done tip because every so often beaten and you need to press -- these things. You're responsible for this product group now and another part of crew and another party keep track for decades I can keep tackled until the case right."

" Well one new age you've been mitigated if people in leadership positions and so I'm really lucky I haven't flourishing now 140 people but it's run through a group of eight directors were all fabulous and John -- back out of it runs -- tight. And runs looks underlings G -- I'm in don't know -- help not with -- times that we got really really pedigree and leadership team in -- and so that's how slot. And the other just really you know government has their own way of organizing. De -- a text file. The housing and by any minute in the name of -- people that I talked to frequently where literally just. Take a load quickly the topics -- talk to them about laughs the next time have a one -- with them are meeting with I remember. These are the six things that were an issue last time calling upon closing code you enter and Google calendar so that we know -- him processor without. I -- as a -- is really you know it's very. Almost and lines beating the -- text islands is moving these topics around either some are actually gamers they're actually I didn't shifting back and forth between these guys spent --"

" What is the coolest thing in your opinion that Google is doing right now."

" And so you know that's been really exciting time I think that. Books search his -- A point where. They now are scanned more than a million bucks and he would that there index now. Is about the same size in terms of pages. As are an expires in 2002. -- pretty sophisticated web search and the neat thing is not only as a member pages but it's. High quality fact checked published pages that cover the great answers I've actually probably want you believe in front and in it -- I actually got under great -- I do is search is on books search I'm getting answers that are comparable to. Web search results which I think is really pretty amazing. And so I'm really setup that -- thing that I Google. I -- like I think that a lot of editing with teens. In the things but didn't mean theory here radler and the difference -- they really cover but I just think we're seeing happen. With gadgets. It has some parallels to what's happening with FaceBook applications. But it just it they just originally people and people seem to be responding to that -- watching grocer for me. The summer has really been exciting introduced three applications GO books and and on Google and now I'm looking good role how often we could be doing in that space. And so that's going to be I think -- of about the fund projects for the fall."

" It's a popular by the books it seems like here in a phased in silicon value -- Everybody's competing with everybody -- Amazon is trying to go up against unit PayPal and use and you know there's a whole bunch of the is unity position people are trying to move into new territory. Why do you think that is and they know what is the hostile from losing focus."

" is losing focus I think what happens is it ever sort of has there and -- the eyes you know -- the core of what they're doing and then you know on -- first there are points of overlap. As so what's our interest in bucks. And I just in bucks is that we think if we get more high quality content online that improved search. And you improved search people use search more and I certainly causes us to sell more adds to the core of our business is search and ads. But that it causes us to have this big interest in bringing more offline content. Online you look at Amazon you know -- the core of their business is selling merchandise online and that's where they make a lot of their money and making those books more sellable means having -- the menu of online and so the fact that the were both opening books online. Is sort of you know aside artifact of the core business is -- we've been selling merchandise online channels will be providing search announce -- to -- two cores so they create overlap along the fringes. But is not. Competition at the core of the business which is something in this much more fundamental."

" Do you think the competition is going to accessed on the -- heard president. If -- type services you PayPal Google checkout and Amazon has announced its own communities seem more of these kind of competitive offerings from. The Big Five that kind stories."

" Yeah I think so and I think and I think that you know really depends on. We -- to look really carefully answered what is the core business driver for those companies and is this competition really an act called the -- about business. Or is it more and more of aside artifact. Because they think of that -- ultimately feels very different reasons aside artifact so important part of the business there's probably one. Six or eight key initiatives girls from the going to drive the core business and so as a result the -- is a little bit less intense. And so."

" What do you feel about the advertising market right now don't you think. Do it's it's okay you know things -- the sub prime mortgage fallout on the online -- has meanwhile talked to there."

" Editor of the advertising market is strong I think there's a big opportunity for us -- to really -- tax it's absurd to think about what can we do. On search result pages or send you do fewer -- for the Kabul which are format ads. Does this Henderson -- users would respond in -- that was plus when you look at things by it -- with ethanol loading into things like print ads radio ads video ads. There's a lot of really. Interesting areas where there -- this shoot opportunities for her for growth and monetization and so. I think that we look at the -- the -- advertisers many of them are saying when you've done such a great job helping us. Monetize and measure our marketing efforts and search. What other formats that's coming brings you and ultimately how do you place in -- contractual measurable ways other places and so that's an exciting for us. Some video you must be a big play for you pace and that's been very concerned and obviously you can opposition this. Was was crazy and -- opinion that are they well deserve -- okay our advertisers -- continuing asking for -- pot -- in new ways to deploy ads. And why does it raises no actually going to need videos taking the you know our existing assets of a 32 commercials all the time understand how to make online. Allen and videos be monetize -- as anything that ultimately were going to need to be able to provide some type of video advertisements. And we looked at YouTube -- want to say it has a lot of a lot of traffic returned to ultimately would monetize well we've held. But more excited we are more senate actually about the embedded players that were appearing all over the -- Israelis are looking at the makeup of the rabid is very -- that YouTube. Pleasant to society it was in the becoming platform. For video online that people when they want to upload a video uploading to YouTube and being indicted players on their pages. So everyone access to that that inventory. As a priest she ultimately target advertising. Neither were injured in a partnership with YouTube or higher than an asset acquisition incense and you think of you to really as the video platform for the rabbit. The one point 65 billion dollars doesn't seem. Chris why when -- five million dollar and a little."

" I used to your shopping and you're buying companies right."

" Well we got -- I plays acquisitions in the last year and obviously a lot of allergic to -- acquisitions to and so. An hour really looking you know how to integrate those and didn't you know into the business model sourced so obviously -- companies any. Can you go a Google sign is -- and growth rate cattle to be a scuba villain back positioning them. How about -- at a about the curse the holy Grail I was an opinion on never good for start up owners think of the people here on the side of the islanders -- when they're gonna definitely tell anybody. And a lot of it there's a lot of -- on the trading spaces that you know we're beginning to work and then I think ultimately. -- existence of --"

" Provide these smaller commissions either smaller features you know president -- Presentation. Software. Under vandalized while processing I mean given that mind of you know Ph.D.s that goes ahead and -- brings isn't just beneath them not to do this kind of stuff might have been."

" I think and you look at things like Ajax and how to dole really the edu and user applications online. There's a very small -- cool because some very as the reason we -- space. I mean think about how now has only been an hour at this point three years since Gmail launches and less than two. And reasons not flash maybe it's just about two and a half. So that no other reason we knew -- look at the number of programmers who really not only understand one how to program. Really skilled in Ajax also how to build applications really easy and fun to use. Insurgencies in the smaller companies that really understand that have a downgrade. Team's roster prior because when they're building with a good products but to you in both products don't work hours. It ultimately is the case that they could help on some other products thanks you know like Google maps -- a bit Christiane -- of interactivity."

" the founding team other strapped with a smart collisions is probably just as important as whatever part in that they're putting to that the printing out."

" From Google's perspective -- before we go one question he seemed to -- home."

" They're confident yeah. Live okay come on -- okay. Thank you -- is there anything behind it."

" And Joyce and that was Marissa Mayer to be achieved it."

" I was upon -- you know I've read so much about her being hard person to -- to -- into -- actually had a really great time talking and I thought it was a very personable and and pretty down to earth and I guess really she would give us more two games."

" What did you on board I guess he did. We get it back when the -- and actually does come away."

" Last gonna come and show us that they yeah -- that we find it it was a funny yeah accidentally."

" So let's talk a little people that riding into a gut instinct feedback from our last episode and we had panel who went from Microsoft right so we had people running back on both sides. You telling us what they thought of it so science team in our forms wrote to us. Nice set the -- don't show can get into candid interviews with executives even from even the giants Silicon Valley as a positive feedback at the same time. PH expand also resonant mormons. I was pumped about seeing you too. Interview at MS sky it seem this seem like a guy walked into an ambush I'm sure you all know that much of your audience would love to see Microsoft get hammered. But this was just unprofessional in my humble opinion I."

" John king -- I think it is he did you walk into an ambush absolutely not. You know when we talked to Dan before the show we told them. There's going to be some tough questions and he -- he was gracious enough to come on the show and on through them. You know as best as you can and I think that's a pretty innovate classic guy and I don't team. Our behavior was unprofessional by any means he's just not tough questions. You know they can choose not to launch right that's that's our job is that he got off the question in you know people can decide whether they."

" not and I also think it's par for course for what channel past experience canceled -- I haphazardly there's lovers and haters of Microsoft products we need them. The same time we're very critical of them and I think he's very well versed and very comfortable answering these kind of questions because he has to face it in his day to day activities that work."

" Great and making he made a really rational case for this company and I think that was the that's part of dollars and I think it represents his company -- very well he improved my opinion of Microsoft after. Having lunch afternoon the Red -- C guy -- on certain you know did I would interview and a very classy. He's smart way and and you know if if people thinking that you -- did an ambush. You know that maybe my question card and yes I have no idea what a home really doesn't him example making -- that's that's actually being nights you know. I mean so and I am which people like is often tough questions and can beyond that it's him exactly -- I would suppose -- that in --"

" But we do like getting your feedback positive or negative about what we're doing with -- with keep trying to fix the things where you guys intelligent she's certainly. Keep accent in increasing things that would get -- that can't keep reading -- at Edelman revision3.com."

" And her next week we'll be back with some more interest from guys and hopefully he will be not something object that hit. And I warned -- pink heart problems."

" The next week there."

" Support for the -- got home she -- he's provided by jangled."