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Nalts: Viral Video Expert

Friday, August 15th, 2008 – running time 14:42
Kevin Nalty works a marketing executive for a Fortune 100 company by day, but by night, he's Nalts, one of the most popular producers on YouTube. In this episode, he tells us how to make a video go viral.

Kevin Nalty works a marketing executive for a Fortune 100 company by day, but by night, he's Nalts, one of the most popular producers on YouTube. In this episode, he tells us how to make a video go viral.

Nalts uploads a video almost every day to the Nalts YouTube Channel http://www.youtube.com/user/nalts, and almost all of them get big, big hits. Many in the millions.

And he can teach you how to do it too not just in the five simple steps he gives us in this episode of Internet Superstar, but also on his treasure trove of a site, WillVideoForFood and in his free ebook, "How to Become Popular on YouTube (Without Any Talent)"

Highlights
New York ( 3:44, 3:44 ) ADHD ( 7:49, 7:49 ) minivan ( 3:31, 3:31 ) sellout ( 12:07, 12:07 ) New York ( 3:44, 3:44 ) ADHD ( 7:49, 7:49 ) minivan ( 3:31, 3:31 ) sellout ( 12:07, 12:07 )

Automatically Generated Transcript(may not be 100% accurate) ( more )

" War. This episode of Internet superstar is brought to you by GoDaddy dot town. Hello and welcome Internet superstar that showed that covers the most important intriguing enjoy playing bonkers people and things online. I'm Internet. Martin sergeant and -- has always bum idea of NJ I'm doing good -- Good to be in a second week of doing the yeah. I don't be stupid -- did you put pressure for I haven't slept in days I -- witness Stuart. Yeah yeah."

" Wonder why the videos that we do on this show them but as we've done the career working together like that why they never go viral look. Good idea we've gotten up like 500 hits some of them were familiar and yet that plague and viral could say they don't like herpes viral that I did others that -- we have got a good point. Like weeping sort of yeah exactly well. This is exactly why I have -- today's Internet superstar on the show today but he did say he's known as -- and all the successful marketing executive for a fortune 100 company. But by not you know it's one of the most prolific and popular YouTube video creators in history. With -- or 40000 subscribers and tens of millions of views. And that he's going to teach us how we can all make our videos go viral from real mediocre borrowed a line from."

" Philadelphia. Here's cabin and I'll be doing -- doing great thank you for having hands shoot down. It is our pleasure -- I got a document you might be the most well respected -- we have ever had on this job. That's not it's not sane mind -- that it's about the -- the guys with that we. Electric marketing guy you're report that -- under the opening of the word for jobs and jobs that make a living at this stuff."

" I try and I hope that I can for use of these demons and get your stuff viral here maybe maybe Samir --"

" I could probably should -- not here though that we could qualify what I just that by pointing out that the most popular video you've ever done. With well over five million views on YouTube is called party in public -- disintegrated above are expected -- there -- you have to kind of -- the."

" Yeah that's my hope is that it's my finest hour the art I created. Makes me feel kind of words in his -- is like doing fortune 500 companies and everything and created -- Ireland India the court -- a hundred port larger 100. But wouldn't it -- sitting around and around like I don't know dedicated at least it has all the time we did -- why don't we go at it take a look at your master stroke Harding and public let's roll that Clinton."

" OK so basically. Give bill a minivan full of kids and conscripts children to make your videos for you that's the trip to make your video --"

" Right headlines as the teenager that doesn't mind getting embarrassed and humiliated then they'll be you know video."

" What -- that New York kidded as opera like driver on the bad and opportunities as did ten years suddenly come to your video for."

" He's got three different in my -- he hasn't been dying to be -- videos and -- put him up as part and then he was all over -- that I don't know what is they get valid for -- you know what I had to pick him up around the corner from his parent's -- they don't care much for me. So that you you've done hundreds and hundreds of videos -- right yeah there were -- think close to 797. How many do we. I try to get a video and roughly every day. It just depends sometimes the sketch once take a little longer sometimes it's just the simple blog but I I don't know what's going to work so I don't like -- in the wall. On average it what are you get hurt her video that you put up like how many heads their views you yet for video it. Yeah it ranges it really ranges and below 10000 and then you know some of them will -- 500000. And probably it probably -- between -- be. Thousand or so you know overtime. Yeah I don't have to hit it good just goes -- and hearts -- that's about let's go right there so yes. -- that the top one skew it -- obviously and those those are like cash cow that anything more on. Act like an idiot in public tends to just keep getting views overtime."

" Those of rescuers and pretty much all your videos go viral there's some degree and you actually have a side business lecturing on how to market stuff by making viral videos and I've written the book how to become popular on YouTube without any talent when we visited their daughter ages -- is that -- right up our -- you know it's in light."

" That's please me if I can do it anybody can mean the books furry and it -- that I put out there to help other creators. Get this stuff scene because I was finding that -- too many people that have really -- stop Leonard is buried out there and they're sensible steps you can take. To bring yourself out of obscurity. On the first of which is just to get involved within the creators and -- up. Without their top creators and you guys are starting to get into that with a retarded policeman who's absolutely -- my favorite Internet personality."

" We're gonna go visit your five top tips for making your videos go viral that hurts when -- magic getting involved with others in the YouTube community and his other communities online how to how to take that step."

" Well and you first watch a lot of ideas and see what people like into the communities about and then you start interacting with that YouTube present have as many subscribers as you do. And they're usually excited ticket together collaborate especially their local and sometimes the collaborations are remote. And you go it on the with a very specific idea. Yes I'm saying so we'll ignore you but that never once only if somebody that -- dumb enough to participate in your video and then all that helps because they'll -- promote your channel on there and the video. And after awhile you really feel part of the community instead -- just another creator using it is the channel distribution."

" Right talk becomes a snowball effect I mean you tap into other people's huge audiences. And bytes of ours he does all sort of go go for the same pool of yours. Okay I thought thought the second -- you have the video itself I mean it's it's that you get to put I think up there what what you have to do to the video to make it right."

" Well I mean the big thing is keep it short and funny and shocking and and relevant topical. You know it is the -- fall under very specific mold. You know you're in trouble because it does change but not like grant people within the first fifteen seconds or so. Connect directly with them -- try to have a surprise ending. And you know disco for something unexpected different. People love candid camera kind of video. And I accept that they can't see on television so you know to the degree he -- take advantage of the medium indeed things that are more interactive."

" Well so what's the sweet spot in terms of length what are what are you find is like the right length for something to really get out there."

" Yeah used to say three to five minutes but now it seems like it's shaping up more like thirty seconds to a maybe two minutes --"

" Yeah there's so much other stuff that's it's a demanding the eyeballs online you really gotta keep a pretty short."

" Yet it via -- captivate them pretty quick then though -- they can easily jump off -- look at something else that's an ADHD generations he going to speak to them."

" Let's -- like a third tip of thought now and the title are very important let's talk first about the thought now what you want that now that image that you see before you actually watch the video."

" Well you don't want to tricked people by using a hotline every time because they'll catch onto it no begrudge you -- You try to create some thoughts on visual that's consistent with the -- grabs your attention. I did a video worm is using as a prank where you look at amazed needed shock in the middle of the thing. And I think I grew you know took a picture from you know poltergeist you're one of the horror movies and that thing hit 500000 unconvinced primarily because that that center frame. With -- shocking and curious and I have a freaky clown has one of my thumbnail of that that he has done well to."

" Yeah now I get rid of watching video like every key component of the problem apple that -- document. That we had heard that like if you don't senate -- they'll do is take like the midpoint of oh and use that as a of that is that right."

" That's right so in on YouTube and its different sites have different that is going to need to vacate the exact thinner frame. And as a backup you can have the 13 or two thirds that are frame -- spent a lot of time editing that video to make sure that that brain is represented --"

" Does so you can actually sat a time go to court it's always going to be that's that a friend. Yeah unfortunately that says that censor the source of frustration because a lot of sites -- up ledger -- JPEG or. Or pick from you know hundreds choices but -- pretty."

" Even if it -- put in such a short frame that you can't even see it -- in the video can you do that he knew I'd like a tiny tiny. Frame and that."

" He got lonely girl fifteen was doing that for awhile and some other thing I did but they've gotten -- of that and now you need at least called an upper couple's second and haven't moved a little bit whether to Zimmer."

" Hand -- get a good shuttle Larry king and that'll work -- guys that I got the kind of scary club on how about the title click on how -- how well I'm under the title the."

" keep the title short lot of people -- these bloated titles and and some short tight. I don't fell into it and then. That provokes curiosity ask the question. And it's consistent with the thumbnail. That can really help videos -- open that they want us delegates scene but they'll at least get opened the better chance so brave words I like -- public. Yeah I mean that says at all and -- you can thing at all in the title or aroused the curiosity of the question then you've you've hooked them and then it's up to the first. Fifteen or thirty seconds to make sure that you keep them."

" For me in my house -- about one that would work. Party parting and Larry -- now. Hey god and -- of the poor that -- the video seen the video I don't see your videos. I don't do enough of this but when I do -- his work I didn't parity where any part of the -- air commercial. Yeah things always do all us boot Mac commercial they blow -- popular viral video we at least 400 its -- yeah."

" Ali 300 came from you guys whoever it happened that I huge community. Like Mac community this goes so far."

" It does -- you can advantage yourself by just going that election steps that before -- IE right after I shot the video I took like ten minutes she in this thing it took a few minutes to upload it. And then right apparently did that I think it's a couple Mac blogs and and the only difference in the world with the Mac blogs wouldn't it probably discovered it. And so this helped edit the -- left all right yeah."

" It out there to the people in that community whatever that video is about makes a lot of folks got the -- deputies -- of the trickiest ones you. You gotta be true to yourself but also give the viewers what they want what exactly you mean by that."

" Yet this is a tough balance to get a lot of people burning out because they make the ideas for the crowds. And then they these interest in them or they don't like and selves and on the other hand you have sent people there is making videos from themselves and kind of missing out with the with the crowds want. And you gotta find a balance because. If you do stuff that is what the court with audiences asking for you do run the risk of just beating at the same topics over and over and how losing. Created passion around your idea but it ignore all that feedback dirty equal risk because your you know creating stuff just -- intellectual exercise so I really chided the balance that -- sometimes they get a video that I -- extremely a lot of these but -- that I need to do creatively. And other times a sellout make a video about parting in public."

" Well I think that we hit the jackpot by having you pejorative and teaching at make our videos go viral and all you Internet superstar has. How then that movements trip and it's like. Monty python needs aren't the only. Active military guys pretty incredible lot of advise them how to use video to market yourself for your business go through real video -- I think -- adult channel on -- for all of Kevin's videos all right that's it happened it would definitely helping Internet superstar as always let us know your thing by writing the market revision3.com. And comment on reforms -- the registry site. And please please please subscribe to the show by arts -- iTunes. Have a great weekend everyone goes -- Monday with more you know. Yeah. It yeah."

" And -- being loads."

" Taken from an Internet superstar if you want to make it impact on -- godaddy.com. -- what you hate I got -- for as low as one night. Nine nightclub world class don't think that's an easy web site builders and much more. Guns don't want when you checked out and say that additional. -- Restriction applies inside the key down on the Internet today. It goes daddy died out."

" War. This episode of Internet superstar is brought to you by GoDaddy dot town. Hello and welcome Internet superstar that showed that covers the most important intriguing enjoy playing bonkers people and things online. I'm Internet. Martin sergeant and -- has always bum idea of NJ I'm doing good -- Good to be in a second week of doing the yeah. I don't be stupid -- did you put pressure for I haven't slept in days I -- witness Stuart. Yeah yeah."

" Wonder why the videos that we do on this show them but as we've done the career working together like that why they never go viral look. Good idea we've gotten up like 500 hits some of them were familiar and yet that plague and viral could say they don't like herpes viral that I did others that -- we have got a good point. Like weeping sort of yeah exactly well. This is exactly why I have -- today's Internet superstar on the show today but he did say he's known as -- and all the successful marketing executive for a fortune 100 company. But by not you know it's one of the most prolific and popular YouTube video creators in history. With -- or 40000 subscribers and tens of millions of views. And that he's going to teach us how we can all make our videos go viral from real mediocre borrowed a line from."

" Philadelphia. Here's cabin and I'll be doing -- doing great thank you for having hands shoot down. It is our pleasure -- I got a document you might be the most well respected -- we have ever had on this job. That's not it's not sane mind -- that it's about the -- the guys with that we. Electric marketing guy you're report that -- under the opening of the word for jobs and jobs that make a living at this stuff."

" I try and I hope that I can for use of these demons and get your stuff viral here maybe maybe Samir --"

" I could probably should -- not here though that we could qualify what I just that by pointing out that the most popular video you've ever done. With well over five million views on YouTube is called party in public -- disintegrated above are expected -- there -- you have to kind of -- the."

" Yeah that's my hope is that it's my finest hour the art I created. Makes me feel kind of words in his -- is like doing fortune 500 companies and everything and created -- Ireland India the court -- a hundred port larger 100. But wouldn't it -- sitting around and around like I don't know dedicated at least it has all the time we did -- why don't we go at it take a look at your master stroke Harding and public let's roll that Clinton."

" OK so basically. Give bill a minivan full of kids and conscripts children to make your videos for you that's the trip to make your video --"

" Right headlines as the teenager that doesn't mind getting embarrassed and humiliated then they'll be you know video."

" What -- that New York kidded as opera like driver on the bad and opportunities as did ten years suddenly come to your video for."

" He's got three different in my -- he hasn't been dying to be -- videos and -- put him up as part and then he was all over -- that I don't know what is they get valid for -- you know what I had to pick him up around the corner from his parent's -- they don't care much for me. So that you you've done hundreds and hundreds of videos -- right yeah there were -- think close to 797. How many do we. I try to get a video and roughly every day. It just depends sometimes the sketch once take a little longer sometimes it's just the simple blog but I I don't know what's going to work so I don't like -- in the wall. On average it what are you get hurt her video that you put up like how many heads their views you yet for video it. Yeah it ranges it really ranges and below 10000 and then you know some of them will -- 500000. And probably it probably -- between -- be. Thousand or so you know overtime. Yeah I don't have to hit it good just goes -- and hearts -- that's about let's go right there so yes. -- that the top one skew it -- obviously and those those are like cash cow that anything more on. Act like an idiot in public tends to just keep getting views overtime."

" Those of rescuers and pretty much all your videos go viral there's some degree and you actually have a side business lecturing on how to market stuff by making viral videos and I've written the book how to become popular on YouTube without any talent when we visited their daughter ages -- is that -- right up our -- you know it's in light."

" That's please me if I can do it anybody can mean the books furry and it -- that I put out there to help other creators. Get this stuff scene because I was finding that -- too many people that have really -- stop Leonard is buried out there and they're sensible steps you can take. To bring yourself out of obscurity. On the first of which is just to get involved within the creators and -- up. Without their top creators and you guys are starting to get into that with a retarded policeman who's absolutely -- my favorite Internet personality."

" We're gonna go visit your five top tips for making your videos go viral that hurts when -- magic getting involved with others in the YouTube community and his other communities online how to how to take that step."

" Well and you first watch a lot of ideas and see what people like into the communities about and then you start interacting with that YouTube present have as many subscribers as you do. And they're usually excited ticket together collaborate especially their local and sometimes the collaborations are remote. And you go it on the with a very specific idea. Yes I'm saying so we'll ignore you but that never once only if somebody that -- dumb enough to participate in your video and then all that helps because they'll -- promote your channel on there and the video. And after awhile you really feel part of the community instead -- just another creator using it is the channel distribution."

" Right talk becomes a snowball effect I mean you tap into other people's huge audiences. And bytes of ours he does all sort of go go for the same pool of yours. Okay I thought thought the second -- you have the video itself I mean it's it's that you get to put I think up there what what you have to do to the video to make it right."

" Well I mean the big thing is keep it short and funny and shocking and and relevant topical. You know it is the -- fall under very specific mold. You know you're in trouble because it does change but not like grant people within the first fifteen seconds or so. Connect directly with them -- try to have a surprise ending. And you know disco for something unexpected different. People love candid camera kind of video. And I accept that they can't see on television so you know to the degree he -- take advantage of the medium indeed things that are more interactive."

" Well so what's the sweet spot in terms of length what are what are you find is like the right length for something to really get out there."

" Yeah used to say three to five minutes but now it seems like it's shaping up more like thirty seconds to a maybe two minutes --"

" Yeah there's so much other stuff that's it's a demanding the eyeballs online you really gotta keep a pretty short."

" Yet it via -- captivate them pretty quick then though -- they can easily jump off -- look at something else that's an ADHD generations he going to speak to them."

" Let's -- like a third tip of thought now and the title are very important let's talk first about the thought now what you want that now that image that you see before you actually watch the video."

" Well you don't want to tricked people by using a hotline every time because they'll catch onto it no begrudge you -- You try to create some thoughts on visual that's consistent with the -- grabs your attention. I did a video worm is using as a prank where you look at amazed needed shock in the middle of the thing. And I think I grew you know took a picture from you know poltergeist you're one of the horror movies and that thing hit 500000 unconvinced primarily because that that center frame. With -- shocking and curious and I have a freaky clown has one of my thumbnail of that that he has done well to."

" Yeah now I get rid of watching video like every key component of the problem apple that -- document. That we had heard that like if you don't senate -- they'll do is take like the midpoint of oh and use that as a of that is that right."

" That's right so in on YouTube and its different sites have different that is going to need to vacate the exact thinner frame. And as a backup you can have the 13 or two thirds that are frame -- spent a lot of time editing that video to make sure that that brain is represented --"

" Does so you can actually sat a time go to court it's always going to be that's that a friend. Yeah unfortunately that says that censor the source of frustration because a lot of sites -- up ledger -- JPEG or. Or pick from you know hundreds choices but -- pretty."

" Even if it -- put in such a short frame that you can't even see it -- in the video can you do that he knew I'd like a tiny tiny. Frame and that."

" He got lonely girl fifteen was doing that for awhile and some other thing I did but they've gotten -- of that and now you need at least called an upper couple's second and haven't moved a little bit whether to Zimmer."

" Hand -- get a good shuttle Larry king and that'll work -- guys that I got the kind of scary club on how about the title click on how -- how well I'm under the title the."

" keep the title short lot of people -- these bloated titles and and some short tight. I don't fell into it and then. That provokes curiosity ask the question. And it's consistent with the thumbnail. That can really help videos -- open that they want us delegates scene but they'll at least get opened the better chance so brave words I like -- public. Yeah I mean that says at all and -- you can thing at all in the title or aroused the curiosity of the question then you've you've hooked them and then it's up to the first. Fifteen or thirty seconds to make sure that you keep them."

" For me in my house -- about one that would work. Party parting and Larry -- now. Hey god and -- of the poor that -- the video seen the video I don't see your videos. I don't do enough of this but when I do -- his work I didn't parity where any part of the -- air commercial. Yeah things always do all us boot Mac commercial they blow -- popular viral video we at least 400 its -- yeah."

" Ali 300 came from you guys whoever it happened that I huge community. Like Mac community this goes so far."

" It does -- you can advantage yourself by just going that election steps that before -- IE right after I shot the video I took like ten minutes she in this thing it took a few minutes to upload it. And then right apparently did that I think it's a couple Mac blogs and and the only difference in the world with the Mac blogs wouldn't it probably discovered it. And so this helped edit the -- left all right yeah."

" It out there to the people in that community whatever that video is about makes a lot of folks got the -- deputies -- of the trickiest ones you. You gotta be true to yourself but also give the viewers what they want what exactly you mean by that."

" Yet this is a tough balance to get a lot of people burning out because they make the ideas for the crowds. And then they these interest in them or they don't like and selves and on the other hand you have sent people there is making videos from themselves and kind of missing out with the with the crowds want. And you gotta find a balance because. If you do stuff that is what the court with audiences asking for you do run the risk of just beating at the same topics over and over and how losing. Created passion around your idea but it ignore all that feedback dirty equal risk because your you know creating stuff just -- intellectual exercise so I really chided the balance that -- sometimes they get a video that I -- extremely a lot of these but -- that I need to do creatively. And other times a sellout make a video about parting in public."

" Well I think that we hit the jackpot by having you pejorative and teaching at make our videos go viral and all you Internet superstar has. How then that movements trip and it's like. Monty python needs aren't the only. Active military guys pretty incredible lot of advise them how to use video to market yourself for your business go through real video -- I think -- adult channel on -- for all of Kevin's videos all right that's it happened it would definitely helping Internet superstar as always let us know your thing by writing the market revision3.com. And comment on reforms -- the registry site. And please please please subscribe to the show by arts -- iTunes. Have a great weekend everyone goes -- Monday with more you know. Yeah. It yeah."

" And -- being loads."

" Taken from an Internet superstar if you want to make it impact on -- godaddy.com. -- what you hate I got -- for as low as one night. Nine nightclub world class don't think that's an easy web site builders and much more. Guns don't want when you checked out and say that additional. -- Restriction applies inside the key down on the Internet today. It goes daddy died out."