Horror Podcaster Scott Sigler
Tuesday, September 9th, 2008 running time 12:06
Even though they are amazing, Scott Sigler had trouble getting his twisted tales of horror and science fiction published. So he started podcasting them, and it launched his career.
Even though they are amazing, Scott Sigler had trouble getting his twisted tales of horror and science fiction published. So he started podcasting them, and it launched his career. Now, he has a thriving literary career with several highly regarded novels to his credit, as well as legions of fans who hunger to download the audio versions of his stories, which he records in a walk-in closet in his San Francisco apartment.
To listen to his stuff, or by any of his books, which you are highly encouraged to do unless you scare easily, go to ScottSigler.com.
Highlights
new book
(
9:24, 9:24
)
publishing company
(
1:33, 1:33
)
audio books
(
6:19, 6:19
)
Time Warner
(
1:18, 1:38, 1:18, 1:38
)
new book
(
9:24, 9:24
)
publishing company
(
1:33, 1:33
)
audio books
(
6:19, 6:19
)
Time Warner
(
1:18, 1:38, 1:18, 1:38
)
Automatically Generated Transcript(may not be 100% accurate) ( more )
" This episode of Internet superstar with -- do you buy backs. Different by choice. Yeah. Hello and welcome Internet superstar the show the cover the most important intriguing and saying people and things online. Time Internet. Martin's origin and today feature Internet superstar -- and -- horror and so."
" I'd buy it right or podcaster. Scott -- I don't got. Going to the show thanks for -- of the show first of all your real sick up yes I've written a book that scare the hell out of me get this book infected. -- How long did it take you to start putting your stories up as podcasts. Because he couldn't find a publisher."
" Well -- Back in 2002. I had to deal with the imprint of AOL Time Warner Republican had cult earthcore. Before that book -- come to print. The imprint got shut down they just shut down the fired everybody in all the projects one on the scrap -- There's about three years to get the rights that -- yeah yeah they they they shut down when the publishing company and you don't any longer own the rights. Well the rights are still tied up with -- AOL Time Warner but they had so many. Bits and pieces floating around and -- people deal than it took us three years to get clearly get the right back once we haven't could approach other publishers. No one was interested anymore and that was right around 2005. -- rejection letters and that's and I discovered podcasting. And decided I've got this. Professionally edited book that was meant for a big publisher of this podcasting and see what happens so the best thing that -- happened here -- the fact the the publishing companies shut down -- and a little -- the rejection letters he started podcasting that's really when you built that huge community here -- your work yeah absolutely it's it's funny that worked out that way but spent about fifteen years writing. So -- for complete. Novels dun wanna start podcasting. And as soon as the first one took off. I've just been releasing books and podcast for the past three years and -- really helped build up large audience when one comes out their first book how many books and they typically expect to sell. Well on the initial print run for for hardcover fiction probably 35000 copies and a publisher sells. 4500. Copies for first time author they're usually pretty accurate accounting of -- get another deal but when you release your -- look at the podcast. How many people are listening to it. The first book was earthcore and that came out when it the last episode at 10000 listeners tuning it. He came out the second book again like 30000 people are correct there crichton and -- with you would soon realize he's right so that come out chapter by chapter where like every week that that was it was every week. The running gag is I have not missed podcast episode breaking and a half years. That they come out every week in 3045 minutes he's trying and on some kind of a cliffhanger. Bring them back for more of the following -- worked out well so in total how many discreet. Downloads that you had earlier chapters it's gotta be cute -- get it for for. Totaled analyst for all the chapters is probably over four million -- and music and this works out because you can you can put an advertiser plugging each one of those chapters right yeah. Yeah if there's an advertiser on board you can you just do little host's endorsement for the advertiser sometimes it's an actual genuine add. For the past three years been working with podshow slash BB on that they brought advertisers and and ironically. I've made more off of advertising that I would have made off the typical advance the publishing industry pays -- authors and I would imagine you also do because he had difficulty following it pretty well on donations to. We -- doing for the first two years is doing very well on donations people were like -- make it live and well known not make it a little while but it was you know is is that. Thousand bucks a month means somewhere now ballpark is people just stick to -- or his love just to do what you love we -- the donation link. About about a year and a half ago because it at that point. Like if you like what they do just go buy a book for yourself or does give it to somebody else because now the numbers of copies as what really matters but it was great game five because -- the things via podcast to people still will will still go out buy the book the -- that's what's not so about it -- The the bulk of sales the first two or three weeks. Come from people who party listen to the story and they either buy the book because they're happy to get free stuff they just want to support it. Or they've -- they've identified the story so much they actually want their copy and then there's. As a lot of autograph things the don't want a lot of people buy it -- me the books a lot of -- from and ship -- with no obvious stuff on the."
" You still record I've seen a picture of you recording your podcast and a walk in closet -- apartments that idea he had."
" It's about a four foot by April walking closet and there's not room for clothes and there anymore -- that's. We've got a little -- you sound Booth that happened there in I'm still in the closet -- good good acoustic stuff. It started out back of a right of the wall -- out in the Franklin streets -- related traffic but what they got the hell. I've found with in my closet and its its greatest lock yourself in there and your free from the world what podcasts and and inspired you what do you listen. I listen to twit and -- a lot of this week in science I'm kinda big deal that lured back big Leo Laporte fan sometimes just listen to hear what he does 'cause he's just so good additive. You also present doctor kicking your little bit yeah but none of I'm a big fan of of a huge fan of his -- we've we were quite as online a little -- a huge fan of that show. To dr. Tiki. If you're very. Jockey doctor Kate yes we are actually we are we're friends -- we hung out a couple times the conventions and she's she's just awesome -- Things I learned this week's of the favorite videocast and then over audio books dot com. There's 200 free podcast novel they're so I spent a lot of emotion of that. An escape -- and upon which church fiction short stories for more intense action in terms -- literary influences. Who who who were your biggest. -- simple it hands down is Stephen King. I mean and a lot of people get that only read my stuff. And an Michael crichton for the bringing the science and trends -- people. And Tom Clancy for the way you can tell on multi threaded story where everything comes in this gigantic. Explosive climax. And then thanks picturing Gregg -- who's who's just brilliant at taking modern science. And taking one step farther projecting what's coming right around the corner is -- three -- 400 years from."
" Gotcha gotcha so -- what we take a look at the trailer. That your your your crown books is come out for this fantastic book in fact it let's roll that right now. -- the carnage."
" Bloodshed and death it would -- The process started quite simply."
" Wendy and draws near a large technology give us -- warning. Will we see -- And we."
" Stop one. Can we stopped in town hall. Personal --"
" Yeah."
" Something we can see coming -- telescopes and relieve reasonable he."
" we shouldn't be looking. At all."
" In fact is the hardcover debuts while others got sick."
" The awesome man -- thought that I mean anyone who didn't even heard of that what they what they see that they're gonna want to read this book it's really well not outside you can you know what this reminds -- as a little kid I used to listen these serialized scary radio shows and old time stuff like. You know -- rods are really zero hour the halls of fantasy tales of for the missile harking back to that whole experience I'm really love it it's that's exactly what it is when I first discovered podcasting."
" The thing that immediately popped him I had this is just like radio serial the forties and fifties. And it went looking for stuff to listen to -- like assuming this'll be all and all kinds of great fictional listen to. And after a couple days of not finding any I was stunned I Google everything I can think of one. Found out it was because nobody had done yet which is part of the motivation for jumping into it but it's totally it's exactly like the radio -- the forties and fifties exactly like."
" When you come with the new book does do the publishers give you any static about releasing the podcast before the print versions are some sort of window of time he had described how does that work. It's a little bit a little --"
" Contentious but not much. When. There was an actually an auction for this I put out a book called ancestor which. Hit number seven over on Amazon.com. Without any advertising marketing know PR no nothing and it just just the fan base and online the online community. On the because of that than there was a bidding war for this one so I got I got to kind of make some demands Lily the minute -- was I get to podcast anything I want. Whenever no control by the publisher so I trying to work with a publisher has to wonder release it but they they really don't have any -- and down crown publishing is brilliant -- Don't want to break Giuliani broke don't fix it you're selling more copies than most or offers so what everyone to do is fine with them they're great."
" All right let's -- thanks so much every other program you my friend -- Internet supersonic you don't buy it. This story go to Scott -- dot com image editing your copy of his latest novel is expected published by crown books and about -- that are behind the result of what the ambulance coming -- you what is called contagious and the sequel to inspect and that'll be out December 30 -- look at part of that -- so once again let me just -- I don't."
" But it's stupid to you by. Different by choice. And the number one German export beer and so naturally it's the beer of choice during the month of October. Pulled back wants to give you the opportunity to win a trip in Germany is part of its October fest celebration that's right the Bavarian Alps really -- nightlife of land that mighty -- that history enough people they'll boot. If you've never experienced Germany while brought you give them completely lit. To register for a chance to win a one week trip to Germany courtesy of what got a bet they're not comparable -- to. -- the number one German export fair and the official drink of -- superstars. -- Yeah."
" Yeah."
" Yeah. Yeah."
" This episode of Internet superstar with -- do you buy backs. Different by choice. Yeah. Hello and welcome Internet superstar the show the cover the most important intriguing and saying people and things online. Time Internet. Martin's origin and today feature Internet superstar -- and -- horror and so."
" I'd buy it right or podcaster. Scott -- I don't got. Going to the show thanks for -- of the show first of all your real sick up yes I've written a book that scare the hell out of me get this book infected. -- How long did it take you to start putting your stories up as podcasts. Because he couldn't find a publisher."
" Well -- Back in 2002. I had to deal with the imprint of AOL Time Warner Republican had cult earthcore. Before that book -- come to print. The imprint got shut down they just shut down the fired everybody in all the projects one on the scrap -- There's about three years to get the rights that -- yeah yeah they they they shut down when the publishing company and you don't any longer own the rights. Well the rights are still tied up with -- AOL Time Warner but they had so many. Bits and pieces floating around and -- people deal than it took us three years to get clearly get the right back once we haven't could approach other publishers. No one was interested anymore and that was right around 2005. -- rejection letters and that's and I discovered podcasting. And decided I've got this. Professionally edited book that was meant for a big publisher of this podcasting and see what happens so the best thing that -- happened here -- the fact the the publishing companies shut down -- and a little -- the rejection letters he started podcasting that's really when you built that huge community here -- your work yeah absolutely it's it's funny that worked out that way but spent about fifteen years writing. So -- for complete. Novels dun wanna start podcasting. And as soon as the first one took off. I've just been releasing books and podcast for the past three years and -- really helped build up large audience when one comes out their first book how many books and they typically expect to sell. Well on the initial print run for for hardcover fiction probably 35000 copies and a publisher sells. 4500. Copies for first time author they're usually pretty accurate accounting of -- get another deal but when you release your -- look at the podcast. How many people are listening to it. The first book was earthcore and that came out when it the last episode at 10000 listeners tuning it. He came out the second book again like 30000 people are correct there crichton and -- with you would soon realize he's right so that come out chapter by chapter where like every week that that was it was every week. The running gag is I have not missed podcast episode breaking and a half years. That they come out every week in 3045 minutes he's trying and on some kind of a cliffhanger. Bring them back for more of the following -- worked out well so in total how many discreet. Downloads that you had earlier chapters it's gotta be cute -- get it for for. Totaled analyst for all the chapters is probably over four million -- and music and this works out because you can you can put an advertiser plugging each one of those chapters right yeah. Yeah if there's an advertiser on board you can you just do little host's endorsement for the advertiser sometimes it's an actual genuine add. For the past three years been working with podshow slash BB on that they brought advertisers and and ironically. I've made more off of advertising that I would have made off the typical advance the publishing industry pays -- authors and I would imagine you also do because he had difficulty following it pretty well on donations to. We -- doing for the first two years is doing very well on donations people were like -- make it live and well known not make it a little while but it was you know is is that. Thousand bucks a month means somewhere now ballpark is people just stick to -- or his love just to do what you love we -- the donation link. About about a year and a half ago because it at that point. Like if you like what they do just go buy a book for yourself or does give it to somebody else because now the numbers of copies as what really matters but it was great game five because -- the things via podcast to people still will will still go out buy the book the -- that's what's not so about it -- The the bulk of sales the first two or three weeks. Come from people who party listen to the story and they either buy the book because they're happy to get free stuff they just want to support it. Or they've -- they've identified the story so much they actually want their copy and then there's. As a lot of autograph things the don't want a lot of people buy it -- me the books a lot of -- from and ship -- with no obvious stuff on the."
" You still record I've seen a picture of you recording your podcast and a walk in closet -- apartments that idea he had."
" It's about a four foot by April walking closet and there's not room for clothes and there anymore -- that's. We've got a little -- you sound Booth that happened there in I'm still in the closet -- good good acoustic stuff. It started out back of a right of the wall -- out in the Franklin streets -- related traffic but what they got the hell. I've found with in my closet and its its greatest lock yourself in there and your free from the world what podcasts and and inspired you what do you listen. I listen to twit and -- a lot of this week in science I'm kinda big deal that lured back big Leo Laporte fan sometimes just listen to hear what he does 'cause he's just so good additive. You also present doctor kicking your little bit yeah but none of I'm a big fan of of a huge fan of his -- we've we were quite as online a little -- a huge fan of that show. To dr. Tiki. If you're very. Jockey doctor Kate yes we are actually we are we're friends -- we hung out a couple times the conventions and she's she's just awesome -- Things I learned this week's of the favorite videocast and then over audio books dot com. There's 200 free podcast novel they're so I spent a lot of emotion of that. An escape -- and upon which church fiction short stories for more intense action in terms -- literary influences. Who who who were your biggest. -- simple it hands down is Stephen King. I mean and a lot of people get that only read my stuff. And an Michael crichton for the bringing the science and trends -- people. And Tom Clancy for the way you can tell on multi threaded story where everything comes in this gigantic. Explosive climax. And then thanks picturing Gregg -- who's who's just brilliant at taking modern science. And taking one step farther projecting what's coming right around the corner is -- three -- 400 years from."
" Gotcha gotcha so -- what we take a look at the trailer. That your your your crown books is come out for this fantastic book in fact it let's roll that right now. -- the carnage."
" Bloodshed and death it would -- The process started quite simply."
" Wendy and draws near a large technology give us -- warning. Will we see -- And we."
" Stop one. Can we stopped in town hall. Personal --"
" Yeah."
" Something we can see coming -- telescopes and relieve reasonable he."
" we shouldn't be looking. At all."
" In fact is the hardcover debuts while others got sick."
" The awesome man -- thought that I mean anyone who didn't even heard of that what they what they see that they're gonna want to read this book it's really well not outside you can you know what this reminds -- as a little kid I used to listen these serialized scary radio shows and old time stuff like. You know -- rods are really zero hour the halls of fantasy tales of for the missile harking back to that whole experience I'm really love it it's that's exactly what it is when I first discovered podcasting."
" The thing that immediately popped him I had this is just like radio serial the forties and fifties. And it went looking for stuff to listen to -- like assuming this'll be all and all kinds of great fictional listen to. And after a couple days of not finding any I was stunned I Google everything I can think of one. Found out it was because nobody had done yet which is part of the motivation for jumping into it but it's totally it's exactly like the radio -- the forties and fifties exactly like."
" When you come with the new book does do the publishers give you any static about releasing the podcast before the print versions are some sort of window of time he had described how does that work. It's a little bit a little --"
" Contentious but not much. When. There was an actually an auction for this I put out a book called ancestor which. Hit number seven over on Amazon.com. Without any advertising marketing know PR no nothing and it just just the fan base and online the online community. On the because of that than there was a bidding war for this one so I got I got to kind of make some demands Lily the minute -- was I get to podcast anything I want. Whenever no control by the publisher so I trying to work with a publisher has to wonder release it but they they really don't have any -- and down crown publishing is brilliant -- Don't want to break Giuliani broke don't fix it you're selling more copies than most or offers so what everyone to do is fine with them they're great."
" All right let's -- thanks so much every other program you my friend -- Internet supersonic you don't buy it. This story go to Scott -- dot com image editing your copy of his latest novel is expected published by crown books and about -- that are behind the result of what the ambulance coming -- you what is called contagious and the sequel to inspect and that'll be out December 30 -- look at part of that -- so once again let me just -- I don't."
" But it's stupid to you by. Different by choice. And the number one German export beer and so naturally it's the beer of choice during the month of October. Pulled back wants to give you the opportunity to win a trip in Germany is part of its October fest celebration that's right the Bavarian Alps really -- nightlife of land that mighty -- that history enough people they'll boot. If you've never experienced Germany while brought you give them completely lit. To register for a chance to win a one week trip to Germany courtesy of what got a bet they're not comparable -- to. -- the number one German export fair and the official drink of -- superstars. -- Yeah."
" Yeah."
" Yeah. Yeah."
sbreakall
Started discussion: September 9, 2008 @ 1:18pm GMT
Episode 53 - Scott Sigler interview
Great job interviewing Scott Sigler! I've been a big fan of Sigler's from all the way back when he was podcasting his first book in 2005, Earthcore, and have been with him all the way ever since. He blazed the trail for a lot of other authors, like Seth Harwood, Mur Lafferty, and Nathan Lowell, to release material that had not previously been published, and give thousands of fiction readers access to fiction that the big publishers passed on. Scott is a genuine creative genius, and it's so cool to see him hitting it big after all these years!
Silly_Elf
about 1 year ago
Just watched the episode today and I really enjoyed it. I have to watch it again to get all the authors podcast info because I really want to check this guys stuff out out. I'm a podcast nut so I really love the idea of the podcast book. I never liked Escape Pod, so I'm hoping Sigler can help me with my sci-fi book fix.
Great superstar interview Martin!
Great superstar interview Martin!









Thanks, Martin!
Awesome to be on that show. Production team did a great job getting all of those reference images in there, what a blast.