Brawndo: The Thirst Mutilator

Internet Superstar

Brawndo: The Thirst Mutilator

The story Pete Hottelet, a man who liked a movie so much, he bought the rights to a fake product from that movie and made it real.

Pete Hottelet really liked the Mike Judge movie Idiocracy. In particular, he liked the movie's ubiquitous energy drink, Brawndo. brawndo.com So he approached the film's producers and asked if he could buy the rights to the fake energy drink and start selling it in real life. Buoyed by an incredible amount of caffeine, a wildly unnatural fluorescent green color and a string of terrific online ads that have gone wildly viral, Pete's drink is a refreshing hit. But there's much more to the story, as you'll learn in this episode of Internet Superstar...