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Making a Times Square Billboard (Part 1)

Sunday, March 22nd, 2009 – running time 28:05
Be amazed by the Photoshop magic used to re-create an Energy Can Billboard like the ones in Times Square

Highlights
netflix ( 0:06, 1:56, 2:00, 2:09, 2:21, 0:06, 1:56, 2:00, 2:09, 2:21 ) current status ( 2:39, 2:39 ) soto ( 8:29, 8:29 ) netflix ( 0:06, 1:56, 2:00, 2:09, 2:21, 0:06, 1:56, 2:00, 2:09, 2:21 ) current status ( 2:39, 2:39 ) soto ( 8:29, 8:29 )

Automatically Generated Transcript(may not be 100% accurate) ( more )

" Wow."

" This episode of pixel perfect is brought to you buy and Netflix and godaddy.com. We're."

" Yeah it's."

" So welcome depicts the president would be -- on -- Today on the show we're going to actually started to part show. When creek is very elaborate a little hand and then next you gonna put into a billboard. So they're gonna start with a little can't. The background on today's show. -- let -- look at it first. It's who hated. But this was done by. And eleven year old boy he's decided Chad Farris and he started using Photoshop when he was four -- and now is eleven and he's still going that these are kind of people that. And who. Future they're gonna take over the world. But before we start we -- thank -- sponsors. Godaddy.com. If you want to make an impact online godaddy.com. Has what you need. Dot com names starting -- the dollar and 99. Plus you get world class hosting fast and easy web site builders and so much more. President the culprits we'll do when you check out. You'll save an additional five dollars off any order of thirty dollars. Some restrictions do apply see this site for details get your piece of the Internet at godaddy.com. Also I want to thank Netflix. -- I want to thank them a sponsor of pixel perfect and you know that would Netflix you can rent over 90000. Titles online. That it was a lot of Blu-ray titles with free shipping both ways to your home. The Netflix plans start from well it's four dollars and 99 cents an as a new member you can get a no risk two week free trial membership. Check it out at www. Netflix.com. Forward."

" Slash pixel perfect and yes you do have ended at WWW. When you're using this code. Now on today's show. With those who he got I want to be from behind but anyway here ago. There's going to be based again on on the current status of of times square. And I'm gonna zoom into this little piece here now again we're looking at things in very low residents have it to be PI so it's very low risk. But right there see that billboard -- there that's what I want to concentrate on today. Now most of it's gonna be hidden. Breakthrough here. Could be hidden with more billboards from the side street here. So this -- right here is gonna wanna concentrate. This can. Now. This is a real bad. And does so I'm reliant a couple of things to get things working here's the actual high -- version of it. Is the high res versions and assumed a 100% on this one and you can see that there's a lot more detail involved. Conceivable that there sudden you know than that there is of the infection is a bold move dirt and so on all the stuff that goes with. The scene in times square and is that can. Right so that's what we're gonna be creating -- now being a product. Being a product it needs to be. Pretty accurate it needs to be an accurate -- so what I've done here. Is. It's going here and it's cut off a few things it will open up. He opened up. The motives version of this this can't. Saga here and I might -- today this is episode two and here's my reference that is is but I rely on actually went to the web. And -- the site a search for AMP. Energy drinks and I got this one picture right here -- that can was displayed in the head but I couldn't really see what can look like it's much detail. And -- out. -- up here you see that this is fairly wrote motorists it's pretty Lois it's not good enough for reproduction certainly not good enough for it. The massive pain in that was created. But it gave me a good reference as to what the -- should look like. -- I got all these nice those shapes going on here. Right so. What's gonna happen. It on an out kind of put this can -- side here and open up. That's that's view this as a standard. Screen mode okay and I'm gonna open up a second. File and here is one where I have already gone in and created some some effects for now. Yes go and -- all the windows. Through the through them both together now what I did. Being a logo it's very important that the local be accurate. So in illustrator I brought this is voters file into illustrator and I actually Trace the logo to get an exact. Looking at the file here that's gonna be working on. And I mean to get that in there that's just fuel would again. I'd be in this file here go to my path. And we see that we have all the ships there is all the shapes and I'm gonna need to create this element here now we're looking at these. Going to cause it was it we have all these nice little path that make up all of the different parts -- the logo. He's what he's path is gonna create one different effect now the words they were actually type in. Illustrator. And then using the war. Envelopes or the envelope distortions. I went in there and it'll warping wanted to give it that it'll curvature same -- like is enough. A Photoshop with a little extra features like you -- Ed columns and and -- want to you can really. Be very tight and how you're going to go near work something little more intense than do the one in Photoshop. Okay let's go back and I've shown that when -- in previous episodes that go back in here and go to one to one side here and now we can see what's going to happen. And I've got all these different a path I'm gonna go in and start to build my can that a basic shape of the can you can see is right in here. Right there is a shape this guy right here goes down here and then there's another one on the outside. Because you look here he fit the camera itself is made out of aluminum. With this black. Shape on top which is the label so I'm gonna go down -- select. The -- the can itself. And then in later because we've put everything in layers political and and call this. -- right so -- and -- great. It nice color like see you later I agree right there and want to go ahead and build that path with that great. Let's just say that there is -- basic can shape. Now this guy. This is gonna be the black of the label so go to my layers again and I create a new layer animal call it. Black. Right so now. Go back to black. I'm gonna go and -- that path okay and then I go into safe fill that with black. And I've got this shape that extends beyond gone back to my idea. There's a -- going there and clip but I hold down my option key alt on a PC and click in between the two layers and nicely the black is encased inside the area. Of the actual shape -- the can't. -- this area down here. Of the cancer over the -- the transparency. So anything I do is only going to happen in that area and I'm going to take my little burn tool and maybe throw in a little darkening. Along the edges there maybe it'll start -- at the bottom part. And get really small brush. I mean it's just a little dark tone right in there like that. To say that you'll dark right that edge and in my dodge tool I'm going here maybe the little lightning craving there. And if they're really small questions so little. Made it for around there. Just to give this candidate little of them aluminum look at the bottom going to try to should look good in your refrigerator pull out of Soto some -- can. Look at it in different lights and see what happens is this question of observing the -- around to put a decade and look at it and see you soon as just a bunch of little weird shapes. Nothing complicated just bunch of little. Does all the shapes so they've become the basis for that can at the bottom so that's what that a top."

" Here. And right on top of this going to create another layer analytical Vista rim is the rim and we look at our paths we see that we have a little room up there. I'm gonna select that. And let's get a lighter great. Really likely like that and in that rim will go go ahead and fill that. There goes and are gonna win -- little can. -- back to violators here I'm gonna double click on -- to get our. Good old layer style on a regular little button below the boss is I got down a push up the that I get really strong lights and darts in the size down who visits this little heads up there just like that. I might want to reverse the lighting on this summer which is. Lighted from below so get this little effect that that black has little to strong system down that capacity that. Just a little to have that thing going on there and just they did before we're going to do know dodging and burning some gonna do a little. Dive right in there get a little highlight who won right there and they would -- burn tool through. Darkening with me -- with through darkening on the edge along there may be a little. Dark spot right in the middle there if it is -- darkened corners and now we got a nice little rim to the top of our arcane. Arts and out. Now let's start any all the little details and there. The logo and so on create another layer here and and this layer -- go -- and this is little green he's going right through the middle here the green haze so I do."

" Wow."

" This episode of pixel perfect is brought to you buy and Netflix and godaddy.com. We're."

" Yeah it's."

" So welcome depicts the president would be -- on -- Today on the show we're going to actually started to part show. When creek is very elaborate a little hand and then next you gonna put into a billboard. So they're gonna start with a little can't. The background on today's show. -- let -- look at it first. It's who hated. But this was done by. And eleven year old boy he's decided Chad Farris and he started using Photoshop when he was four -- and now is eleven and he's still going that these are kind of people that. And who. Future they're gonna take over the world. But before we start we -- thank -- sponsors. Godaddy.com. If you want to make an impact online godaddy.com. Has what you need. Dot com names starting -- the dollar and 99. Plus you get world class hosting fast and easy web site builders and so much more. President the culprits we'll do when you check out. You'll save an additional five dollars off any order of thirty dollars. Some restrictions do apply see this site for details get your piece of the Internet at godaddy.com. Also I want to thank Netflix. -- I want to thank them a sponsor of pixel perfect and you know that would Netflix you can rent over 90000. Titles online. That it was a lot of Blu-ray titles with free shipping both ways to your home. The Netflix plans start from well it's four dollars and 99 cents an as a new member you can get a no risk two week free trial membership. Check it out at www. Netflix.com. Forward."

" Slash pixel perfect and yes you do have ended at WWW. When you're using this code. Now on today's show. With those who he got I want to be from behind but anyway here ago. There's going to be based again on on the current status of of times square. And I'm gonna zoom into this little piece here now again we're looking at things in very low residents have it to be PI so it's very low risk. But right there see that billboard -- there that's what I want to concentrate on today. Now most of it's gonna be hidden. Breakthrough here. Could be hidden with more billboards from the side street here. So this -- right here is gonna wanna concentrate. This can. Now. This is a real bad. And does so I'm reliant a couple of things to get things working here's the actual high -- version of it. Is the high res versions and assumed a 100% on this one and you can see that there's a lot more detail involved. Conceivable that there sudden you know than that there is of the infection is a bold move dirt and so on all the stuff that goes with. The scene in times square and is that can. Right so that's what we're gonna be creating -- now being a product. Being a product it needs to be. Pretty accurate it needs to be an accurate -- so what I've done here. Is. It's going here and it's cut off a few things it will open up. He opened up. The motives version of this this can't. Saga here and I might -- today this is episode two and here's my reference that is is but I rely on actually went to the web. And -- the site a search for AMP. Energy drinks and I got this one picture right here -- that can was displayed in the head but I couldn't really see what can look like it's much detail. And -- out. -- up here you see that this is fairly wrote motorists it's pretty Lois it's not good enough for reproduction certainly not good enough for it. The massive pain in that was created. But it gave me a good reference as to what the -- should look like. -- I got all these nice those shapes going on here. Right so. What's gonna happen. It on an out kind of put this can -- side here and open up. That's that's view this as a standard. Screen mode okay and I'm gonna open up a second. File and here is one where I have already gone in and created some some effects for now. Yes go and -- all the windows. Through the through them both together now what I did. Being a logo it's very important that the local be accurate. So in illustrator I brought this is voters file into illustrator and I actually Trace the logo to get an exact. Looking at the file here that's gonna be working on. And I mean to get that in there that's just fuel would again. I'd be in this file here go to my path. And we see that we have all the ships there is all the shapes and I'm gonna need to create this element here now we're looking at these. Going to cause it was it we have all these nice little path that make up all of the different parts -- the logo. He's what he's path is gonna create one different effect now the words they were actually type in. Illustrator. And then using the war. Envelopes or the envelope distortions. I went in there and it'll warping wanted to give it that it'll curvature same -- like is enough. A Photoshop with a little extra features like you -- Ed columns and and -- want to you can really. Be very tight and how you're going to go near work something little more intense than do the one in Photoshop. Okay let's go back and I've shown that when -- in previous episodes that go back in here and go to one to one side here and now we can see what's going to happen. And I've got all these different a path I'm gonna go in and start to build my can that a basic shape of the can you can see is right in here. Right there is a shape this guy right here goes down here and then there's another one on the outside. Because you look here he fit the camera itself is made out of aluminum. With this black. Shape on top which is the label so I'm gonna go down -- select. The -- the can itself. And then in later because we've put everything in layers political and and call this. -- right so -- and -- great. It nice color like see you later I agree right there and want to go ahead and build that path with that great. Let's just say that there is -- basic can shape. Now this guy. This is gonna be the black of the label so go to my layers again and I create a new layer animal call it. Black. Right so now. Go back to black. I'm gonna go and -- that path okay and then I go into safe fill that with black. And I've got this shape that extends beyond gone back to my idea. There's a -- going there and clip but I hold down my option key alt on a PC and click in between the two layers and nicely the black is encased inside the area. Of the actual shape -- the can't. -- this area down here. Of the cancer over the -- the transparency. So anything I do is only going to happen in that area and I'm going to take my little burn tool and maybe throw in a little darkening. Along the edges there maybe it'll start -- at the bottom part. And get really small brush. I mean it's just a little dark tone right in there like that. To say that you'll dark right that edge and in my dodge tool I'm going here maybe the little lightning craving there. And if they're really small questions so little. Made it for around there. Just to give this candidate little of them aluminum look at the bottom going to try to should look good in your refrigerator pull out of Soto some -- can. Look at it in different lights and see what happens is this question of observing the -- around to put a decade and look at it and see you soon as just a bunch of little weird shapes. Nothing complicated just bunch of little. Does all the shapes so they've become the basis for that can at the bottom so that's what that a top."

" Here. And right on top of this going to create another layer analytical Vista rim is the rim and we look at our paths we see that we have a little room up there. I'm gonna select that. And let's get a lighter great. Really likely like that and in that rim will go go ahead and fill that. There goes and are gonna win -- little can. -- back to violators here I'm gonna double click on -- to get our. Good old layer style on a regular little button below the boss is I got down a push up the that I get really strong lights and darts in the size down who visits this little heads up there just like that. I might want to reverse the lighting on this summer which is. Lighted from below so get this little effect that that black has little to strong system down that capacity that. Just a little to have that thing going on there and just they did before we're going to do know dodging and burning some gonna do a little. Dive right in there get a little highlight who won right there and they would -- burn tool through. Darkening with me -- with through darkening on the edge along there may be a little. Dark spot right in the middle there if it is -- darkened corners and now we got a nice little rim to the top of our arcane. Arts and out. Now let's start any all the little details and there. The logo and so on create another layer here and and this layer -- go -- and this is little green he's going right through the middle here the green haze so I do."

mari1ee

Started discussion: March 23, 2009 @ 10:01am GMT

Episode 118 - Making a Times Square Billboard (Part 1) [Discussion]

Be amazed by the Photoshop magic used to re-create an Energy Can Billboard like the ones in Times Square

Watch or download now!

whoisscott
8 months ago
i love the amount of info in this ep. Great Great ep
syfenx
8 months ago
this episode was long which isn't a bad thing!

a week is a long time to wait when I just want to watch the shows!

also each episode I watch... I realize how much of a machine bert really is...
Yvesken
8 months ago
Great episode. I'm glad that the "advertising-episodes" about Photoshop CS4 are behind us. Lost my intrest in PS lately, this got me going again :)
Piggybank1974
7 months ago

Drawing the Can

I’m no graphics art, I’m a programmer by trade (.net etc), but I’m truly awe inspired, by Bert’s creations, he is a legend!!

I though I would try to learn illustrator a little (draw a drinks can sounds easy!!), as I’m more familiar with Photoshop because of Bert’s podcasts.

What is the best way to draw the can??

A - Use an image from the internet and live trace it; this sort of works but it has to have a lot of contrast between the background and the can to work with any degree of realism.

B - Do it by hand, I’ve been trying this method but I cannot begin to tell you how hard it is.

Pointers please???

Unfortunately episode 118 did not show how Bert created the can, although I can understand why because of time constraints, but an episode on this sort of thing would be greatly appreciated Bert.
whoisscott
7 months ago
check episode 18 it is all about the pen tool
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