" Hi and welcome to another episode of pixel -- on the show where I show you despite anything that you gonna see something very cool. You know that they can paperwork so right so here ago I want to thank my -- to godaddy.com. There are guys who argue all kinds of deals. Like starting out at just 399. A month three dollars and 99 cents a month to have web posting. And that includes 99 point 9%. Up time. 24 7% and free access to metropolis. The deep place. He -- deep place. To install but thirty -- applications sort of hope you get the most hosting plan and your website. And if you enter pixel four to when you see right here on the screen when you check out. And you'll save an additional 15% of and the order of 75 dollars more. Some restrictions apply got it got the usual okay so. What are we doing today. Today -- gotta -- you guys we're gonna talk about it -- that computer software but it is related. You have been asking me what is is light and though I don't need you have Photoshop. To -- light room I have my own going -- voters up like that today that's from Adobe. And the happens to be the senior product marketing manager. On light room alone with you guys to my good friend brad Johnson. And don't read it okay so. We're gonna talk about light room. And here it is here. So tell me what is the whole point."

" That's interesting so a lot of people but just said the whole why why would -- use -- bridge or you know some other applications light room was designed specifically by photographers. For photographers not -- bridge replacement for satan more as a an application that lets you build your images sort them quickly. Apply submitted data key wording it -- some adjustments and sort of get out and get back to work -- fast so. A key difference between light room and -- a bridge bridges more. Sort of egalitarian. So a bridge will let you order or -- or bridge will let you. They go in and manipulate or organize your illustrator files -- that you're going to miss you PDF files and -- organized look at them what you do all of them except and it's interacting are basically mirroring the file system directly -- got that file system metaphor it's sort of like another finder view into speaking in -- you know looking -- You're your file system whereas a light room application for example has catalogue metaphor where your data and previews and all that."

" It's stored in any database. Which allowed you to do certain things that you can't do this so reflecting. Reality as -- guys I use our apartment -- bridge. But for me it's a way of organizing things and getting around things. But when I look at the interface of lightly armed with a lot of stuff going on here can you explain with the -- and it's."

" There's a lot of stuff but amazingly there's not a lot of stuff so the eleven -- it development team. A lot of effort into. Went in one of the guys on the team calls ferocious simplicity. You know so -- and I love that exactly -- had heard him right there but. For -- simplicity from you know from my perspective means. What can we do to give you the most amount of power while not intimidating -- into like oh my god I got too much power -- that the interface a little bit. So in the main window here you'll see all these utilities and basically thumbnail that I just now imported these photos into this sort of virginal install of light -- on the machine. So these are brand new photos of this model that I -- last weekend. And you can go in and say you know scroll through. And we'll pick went to look at and media manipulate and one thing two sort of think about. While we're going through this is nothing that we're doing in light room is destructive. So these are raw -- an old camera can intending. Which means the files themselves. Will live on the disk. In -- never touched so they're raw meaning. They're basically -- the -- raw camera data that the camera was able to capture it seems that -- disks look like rim does is whenever you make a change for you say you know want to change the contrast and color balance and change whatever to this image. It -- back into that bucket of raw data and re renders that image four of them never touching the rugged associate digital negative and that's the way -- and treat all the digital images that brings -- that is the raw files -- tips whatever. It never took that original data and basically saves a set of mathematical instructions that. Interpret how I'm gonna it's gonna it's lady Hamachi so the net that is you can create infinite -- these images in go through its elected -- I can take this model. And in LC changed. Big contrast and brightness of she's kind of flat now so we can go in two quick develop."

" Here excellent to the development. So if you look over here you'll see all these the controls over here that let us we can do things after the fact like change the white balance -- you know so."

" The key thing to understand that -- raw and how light -- is dealing with us is that. You know you go and so you do when you when you snap a photo with that film camera and you -- tungsten film -- daylight film or whatever. When you click that shutter its recording everything that's in that scene. Based on the emulsion on their belt right so you're sort of locked in at that point one of the key advantages of digital is when you shoot that it's. It's sort of blind to what's going on its recording zeros and ones and later you could say. You know hey I want to pretend like this which under tungsten you know we're -- you have the options of making of this it is decisions. After each use and re interpreting the data and then the level on top of that is you can re interpret as many times as you want. And because it's dipping into their original bit bucket you're saying re rendering where you don't constantly a couple of okay against him is that we're looking at right now. We're now looking at -- original raw data we're looking at the interpretation. Of that raw data. Based on these settings on the right side of the screen over here so I can Joanne and state this is this temperatures -- calls -- and -- a little bit. You know and you can see -- immediately changes I can say. You know the blacks and bring that up a little bit and sort of pump it up like that you can keep going into you get an image that you like. Ending go with that political things sort of step it was a little bit. In light room -- since I mean those two changes basically. I concede those changes out as a preset if I wanted to do and what the light room team has done is the garment and created. A number of preset preset for you and what happens is like I said before whenever you make a change to the image it gets into that bucket. But it doesn't really fast so we scroll up and look duties you can see up and upper left there it's actually applying these precepts three on the fly. Before you click. So -- likely picking and I can get close and these are basically starting points like -- you know I'm going very -- skill luck or you know punch look and they go agrees. I'm gonna go degrees. You know so you can go to great -- on this image. And then I this is the starting point so now I can go to the right side and adjust it further like publicly contrast or whatever. Then I can create another version of that raw data and apply different -- it known by different color settings to it. Custody immediately. You know and keep going and have a folder of this model with four by six -- people -- black and white. Whatever in -- hopefully from the same place."

" Says basically just storing the data of what you've done not actually applying it to be absolutely connected -- tonight I want to apply edits to the images to say I like what I have here. That I I can apply this directed -- him."

" You can and so is in essence it's already applied but it hasn't touched anything the only time light room actually base and your changes to the image. And -- you can export web gallery or -- or JPEG picture of friends there for email whatever it takes all your instructions racism and beat them into final image and puts it where these -- And -- That's a really good sort of segue into some of the new features that are coming from one three this is -- that you're working and previews and 13. If you want. Product a better time to throw -- one. When that you're the other -- okay excellent so. This is an old virgin thought I had no one that there are basically so talking about export what. What one of the main features to keep beach's -- there is -- an export module will allow you to or third parties to do to create. Targets for the application so you push like the picture of -- model a to a site like Flickr or smug mode or some somewhere like that. And it really easy or you know as. Alternative to switch it up to a paid service or subscription service like you can impeachment Hewlett TP servers so Zeum client. I think that's that's models agency clients you know give mean FTP credentials and -- always worked with him and store them in light room. And sale papers this to BC agency create a folder with her name and everything up -- couple clicks from a library that have to export to a folder on the desktop and in Baghdad in -- transmitter whatever it sepia look using. All that's gone just that there."

" That sounds really good I thought I think you have and nicest about -- there and actually before we actually seeing and in color we had a color image. But not the stuff is actually being applied until you come to."

" It's like a file export gut so it's all it's all still malleable likened him actually written -- go hockey go to and you hear. And EG. They can go back to sort agreement or grid motor it'll take me back to the library. So yeah you'll see over here there's an image that we meet those changes do but if you look down here. If we go beckoned to development for example and -- history you can see on the left."

" Side over here this is these are all the changes that we mean to -- so first the first thing we did was importance and it happened today listening -- And that you can see the color temperature we mean that change we -- change to the black but the point we've -- a couple of priests us and that's."

" All history that happened to this we can step back in time that you can see as we roll over the history at the top here it's actually stepping back and saying hey at this point in time this is what that it does look like and and loading them that click history and I'm just roll over it's really fast and fluid. The system information is that it's stored with that the -- or with him so if I open up this product suite that history it is still there for every image everything organized. Yeah and if you -- if you go to that raw file ends on different versions of that raw file then all those changes are nondestructive so this you're looking at the whole non destructive DNA of the application which means. You know -- cropping is not desperate destructive cycle going here crop this to -- but it aspect ratio and then a year from now come back and light room click cropping. And I'll see the rest of Miami you're on the borders -- reaching an attitude you know for whatever you know I can make the changes later I'm not stuck I don't have to save an alternative version for example -- if you wanted -- that you have to either copy out. Consuming all that this case. Make another crop and then okay go to the original duplicate debts even out again in other crop in the you have all that is based -- for just you know different crops. With light room mutants are different different versions of the image from with in the application. Apply different crops and it's on obstruct if so is deceiving -- and -- computers and the like -- so basically you can have like maybe ten versions of the same image for ten different places without actually physically have impediment exact."

" In real time the only time those changes convict them is when you export and -- are getting baked in an application is getting baked into the image."

" That's when he's safe somewhere else and yet. Of course being just -- data information the files with all that information history and so on a very tiny sort of you're gonna you're gonna have to go out and buy a server to keep the stuff."

" Exactly exactly that's the whole point of hold nondestructive. Nature of the applications that allow you to do to allow photographers like the beginning us you know -- marketing speak of this application was built by photographers for photographers you know. It sounds like -- but it's really true you know the team that built this application. They really listen to the audience and me engage professional photographers and amateur photographers. New music everybody to get input on how would you if you could design perfect application. For what you're doing how would you do it you know -- that -- except that feedback to heart and light room is sort of the manifestation. Of all that feedback. You know whether you know some software companies will develop applications and they sort of release it you know in. And in in -- changes after the fact based on user input with the Adobe team decided to do was you know let's let's. Open come on though let's give feedback. And put that stuff in -- an instant that out as a -- And -- get feedback on it and iteration and now it's proving that people like -- but haven't it's been adopted."

" Remember when it came that it was the first time Adobe have put things out there before there were activities. At to a very good strategy and the whole nondestructive. Capabilities of this. That's kind of carried out over like into Photoshop and nondestructive filters it's very important because people like to push all these buttons and also -- news images are completely destroyed yet whereas now you get more abilities to make one -- more changes. And your original data is still there."

" Yeah the light of effective through rippling out into a lot of the other applications need the Adobe suite of products. Its interest in of that that the whole you know a lot of people wonder you know okay you got light room is light room replacement proposed -- photos if I have Photoshop -- all my -- associates three doing your library and you know and the answer is. It depends -- Light room is by no means designed to be replacement for a Photoshop light room is a specialist it's designed for the photographers so it's designed to let you get in there make. -- broad edits to a wide number of images really quickly for example these these these changes -- to this model I can copy those and piece them to all these photos that you see down here at the bottom I can paste them down there. Simultaneous all of those images in -- big change. If you get in there. Make broad sweeping changes which you you know source stack images -- and organize at key wording in the get out and get back issue that's the whole point of it. So it's more a specialist whereas a Photoshop application was been around for years and it's designed for. Everybody -- us -- photographers deciphered designers is designed for video you know video aquifers video production. Designed for all that stuff whereas like it was not you know so. Those sort of metaphor is light room -- Photoshop would be you know in the medical field it would be. Be. There sort of the specialists say in the white room world that you go and say okay I've got this model here and I need to remove this model or this this mall from her chin so I would call in my specialist Photoshop that the pixel level editor. I -- there and edit that and then I'd come back into light room to give my -- continue arranging so. They played well together but they have very different roles in the sort of digital imaging."

" So we're gonna have to look at some of the stuff that's and it I hope you can come back again next week of I think they expect to see some of the tools -- working in here absolutely can't yet. -- drive you back again next week. I hope you guys have picking something out and it's light room is a whole new way of dealing with your photography. Ago was saved -- replace best way to learn to sit there and play don't think of his work into this place. We'll see you next week."

" Hi and welcome to another episode of pixel -- on the show where I show you despite anything that you gonna see something very cool. You know that they can paperwork so right so here ago I want to thank my -- to godaddy.com. There are guys who argue all kinds of deals. Like starting out at just 399. A month three dollars and 99 cents a month to have web posting. And that includes 99 point 9%. Up time. 24 7% and free access to metropolis. The deep place. He -- deep place. To install but thirty -- applications sort of hope you get the most hosting plan and your website. And if you enter pixel four to when you see right here on the screen when you check out. And you'll save an additional 15% of and the order of 75 dollars more. Some restrictions apply got it got the usual okay so. What are we doing today. Today -- gotta -- you guys we're gonna talk about it -- that computer software but it is related. You have been asking me what is is light and though I don't need you have Photoshop. To -- light room I have my own going -- voters up like that today that's from Adobe. And the happens to be the senior product marketing manager. On light room alone with you guys to my good friend brad Johnson. And don't read it okay so. We're gonna talk about light room. And here it is here. So tell me what is the whole point."

" That's interesting so a lot of people but just said the whole why why would -- use -- bridge or you know some other applications light room was designed specifically by photographers. For photographers not -- bridge replacement for satan more as a an application that lets you build your images sort them quickly. Apply submitted data key wording it -- some adjustments and sort of get out and get back to work -- fast so. A key difference between light room and -- a bridge bridges more. Sort of egalitarian. So a bridge will let you order or -- or bridge will let you. They go in and manipulate or organize your illustrator files -- that you're going to miss you PDF files and -- organized look at them what you do all of them except and it's interacting are basically mirroring the file system directly -- got that file system metaphor it's sort of like another finder view into speaking in -- you know looking -- You're your file system whereas a light room application for example has catalogue metaphor where your data and previews and all that."

" It's stored in any database. Which allowed you to do certain things that you can't do this so reflecting. Reality as -- guys I use our apartment -- bridge. But for me it's a way of organizing things and getting around things. But when I look at the interface of lightly armed with a lot of stuff going on here can you explain with the -- and it's."

" There's a lot of stuff but amazingly there's not a lot of stuff so the eleven -- it development team. A lot of effort into. Went in one of the guys on the team calls ferocious simplicity. You know so -- and I love that exactly -- had heard him right there but. For -- simplicity from you know from my perspective means. What can we do to give you the most amount of power while not intimidating -- into like oh my god I got too much power -- that the interface a little bit. So in the main window here you'll see all these utilities and basically thumbnail that I just now imported these photos into this sort of virginal install of light -- on the machine. So these are brand new photos of this model that I -- last weekend. And you can go in and say you know scroll through. And we'll pick went to look at and media manipulate and one thing two sort of think about. While we're going through this is nothing that we're doing in light room is destructive. So these are raw -- an old camera can intending. Which means the files themselves. Will live on the disk. In -- never touched so they're raw meaning. They're basically -- the -- raw camera data that the camera was able to capture it seems that -- disks look like rim does is whenever you make a change for you say you know want to change the contrast and color balance and change whatever to this image. It -- back into that bucket of raw data and re renders that image four of them never touching the rugged associate digital negative and that's the way -- and treat all the digital images that brings -- that is the raw files -- tips whatever. It never took that original data and basically saves a set of mathematical instructions that. Interpret how I'm gonna it's gonna it's lady Hamachi so the net that is you can create infinite -- these images in go through its elected -- I can take this model. And in LC changed. Big contrast and brightness of she's kind of flat now so we can go in two quick develop."

" Here excellent to the development. So if you look over here you'll see all these the controls over here that let us we can do things after the fact like change the white balance -- you know so."

" The key thing to understand that -- raw and how light -- is dealing with us is that. You know you go and so you do when you when you snap a photo with that film camera and you -- tungsten film -- daylight film or whatever. When you click that shutter its recording everything that's in that scene. Based on the emulsion on their belt right so you're sort of locked in at that point one of the key advantages of digital is when you shoot that it's. It's sort of blind to what's going on its recording zeros and ones and later you could say. You know hey I want to pretend like this which under tungsten you know we're -- you have the options of making of this it is decisions. After each use and re interpreting the data and then the level on top of that is you can re interpret as many times as you want. And because it's dipping into their original bit bucket you're saying re rendering where you don't constantly a couple of okay against him is that we're looking at right now. We're now looking at -- original raw data we're looking at the interpretation. Of that raw data. Based on these settings on the right side of the screen over here so I can Joanne and state this is this temperatures -- calls -- and -- a little bit. You know and you can see -- immediately changes I can say. You know the blacks and bring that up a little bit and sort of pump it up like that you can keep going into you get an image that you like. Ending go with that political things sort of step it was a little bit. In light room -- since I mean those two changes basically. I concede those changes out as a preset if I wanted to do and what the light room team has done is the garment and created. A number of preset preset for you and what happens is like I said before whenever you make a change to the image it gets into that bucket. But it doesn't really fast so we scroll up and look duties you can see up and upper left there it's actually applying these precepts three on the fly. Before you click. So -- likely picking and I can get close and these are basically starting points like -- you know I'm going very -- skill luck or you know punch look and they go agrees. I'm gonna go degrees. You know so you can go to great -- on this image. And then I this is the starting point so now I can go to the right side and adjust it further like publicly contrast or whatever. Then I can create another version of that raw data and apply different -- it known by different color settings to it. Custody immediately. You know and keep going and have a folder of this model with four by six -- people -- black and white. Whatever in -- hopefully from the same place."

" Says basically just storing the data of what you've done not actually applying it to be absolutely connected -- tonight I want to apply edits to the images to say I like what I have here. That I I can apply this directed -- him."

" You can and so is in essence it's already applied but it hasn't touched anything the only time light room actually base and your changes to the image. And -- you can export web gallery or -- or JPEG picture of friends there for email whatever it takes all your instructions racism and beat them into final image and puts it where these -- And -- That's a really good sort of segue into some of the new features that are coming from one three this is -- that you're working and previews and 13. If you want. Product a better time to throw -- one. When that you're the other -- okay excellent so. This is an old virgin thought I had no one that there are basically so talking about export what. What one of the main features to keep beach's -- there is -- an export module will allow you to or third parties to do to create. Targets for the application so you push like the picture of -- model a to a site like Flickr or smug mode or some somewhere like that. And it really easy or you know as. Alternative to switch it up to a paid service or subscription service like you can impeachment Hewlett TP servers so Zeum client. I think that's that's models agency clients you know give mean FTP credentials and -- always worked with him and store them in light room. And sale papers this to BC agency create a folder with her name and everything up -- couple clicks from a library that have to export to a folder on the desktop and in Baghdad in -- transmitter whatever it sepia look using. All that's gone just that there."

" That sounds really good I thought I think you have and nicest about -- there and actually before we actually seeing and in color we had a color image. But not the stuff is actually being applied until you come to."

" It's like a file export gut so it's all it's all still malleable likened him actually written -- go hockey go to and you hear. And EG. They can go back to sort agreement or grid motor it'll take me back to the library. So yeah you'll see over here there's an image that we meet those changes do but if you look down here. If we go beckoned to development for example and -- history you can see on the left."

" Side over here this is these are all the changes that we mean to -- so first the first thing we did was importance and it happened today listening -- And that you can see the color temperature we mean that change we -- change to the black but the point we've -- a couple of priests us and that's."

" All history that happened to this we can step back in time that you can see as we roll over the history at the top here it's actually stepping back and saying hey at this point in time this is what that it does look like and and loading them that click history and I'm just roll over it's really fast and fluid. The system information is that it's stored with that the -- or with him so if I open up this product suite that history it is still there for every image everything organized. Yeah and if you -- if you go to that raw file ends on different versions of that raw file then all those changes are nondestructive so this you're looking at the whole non destructive DNA of the application which means. You know -- cropping is not desperate destructive cycle going here crop this to -- but it aspect ratio and then a year from now come back and light room click cropping. And I'll see the rest of Miami you're on the borders -- reaching an attitude you know for whatever you know I can make the changes later I'm not stuck I don't have to save an alternative version for example -- if you wanted -- that you have to either copy out. Consuming all that this case. Make another crop and then okay go to the original duplicate debts even out again in other crop in the you have all that is based -- for just you know different crops. With light room mutants are different different versions of the image from with in the application. Apply different crops and it's on obstruct if so is deceiving -- and -- computers and the like -- so basically you can have like maybe ten versions of the same image for ten different places without actually physically have impediment exact."

" In real time the only time those changes convict them is when you export and -- are getting baked in an application is getting baked into the image."

" That's when he's safe somewhere else and yet. Of course being just -- data information the files with all that information history and so on a very tiny sort of you're gonna you're gonna have to go out and buy a server to keep the stuff."

" Exactly exactly that's the whole point of hold nondestructive. Nature of the applications that allow you to do to allow photographers like the beginning us you know -- marketing speak of this application was built by photographers for photographers you know. It sounds like -- but it's really true you know the team that built this application. They really listen to the audience and me engage professional photographers and amateur photographers. New music everybody to get input on how would you if you could design perfect application. For what you're doing how would you do it you know -- that -- except that feedback to heart and light room is sort of the manifestation. Of all that feedback. You know whether you know some software companies will develop applications and they sort of release it you know in. And in in -- changes after the fact based on user input with the Adobe team decided to do was you know let's let's. Open come on though let's give feedback. And put that stuff in -- an instant that out as a -- And -- get feedback on it and iteration and now it's proving that people like -- but haven't it's been adopted."

" Remember when it came that it was the first time Adobe have put things out there before there were activities. At to a very good strategy and the whole nondestructive. Capabilities of this. That's kind of carried out over like into Photoshop and nondestructive filters it's very important because people like to push all these buttons and also -- news images are completely destroyed yet whereas now you get more abilities to make one -- more changes. And your original data is still there."

" Yeah the light of effective through rippling out into a lot of the other applications need the Adobe suite of products. Its interest in of that that the whole you know a lot of people wonder you know okay you got light room is light room replacement proposed -- photos if I have Photoshop -- all my -- associates three doing your library and you know and the answer is. It depends -- Light room is by no means designed to be replacement for a Photoshop light room is a specialist it's designed for the photographers so it's designed to let you get in there make. -- broad edits to a wide number of images really quickly for example these these these changes -- to this model I can copy those and piece them to all these photos that you see down here at the bottom I can paste them down there. Simultaneous all of those images in -- big change. If you get in there. Make broad sweeping changes which you you know source stack images -- and organize at key wording in the get out and get back issue that's the whole point of it. So it's more a specialist whereas a Photoshop application was been around for years and it's designed for. Everybody -- us -- photographers deciphered designers is designed for video you know video aquifers video production. Designed for all that stuff whereas like it was not you know so. Those sort of metaphor is light room -- Photoshop would be you know in the medical field it would be. Be. There sort of the specialists say in the white room world that you go and say okay I've got this model here and I need to remove this model or this this mall from her chin so I would call in my specialist Photoshop that the pixel level editor. I -- there and edit that and then I'd come back into light room to give my -- continue arranging so. They played well together but they have very different roles in the sort of digital imaging."

" So we're gonna have to look at some of the stuff that's and it I hope you can come back again next week of I think they expect to see some of the tools -- working in here absolutely can't yet. -- drive you back again next week. I hope you guys have picking something out and it's light room is a whole new way of dealing with your photography. Ago was saved -- replace best way to learn to sit there and play don't think of his work into this place. We'll see you next week."