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Photoshop World: Create a Light Boxed Perfume Ad

Sunday, November 1st, 2009 – running time 17:53
Meet Scott Kelby and Matt Kloskowski from Photoshop User TV at the Photoshop World conference in Las Vegas, and learn how the tricks to creating ads with light boxes and products like perfume bottles.

Segments

Finishing touches

If you turn down the opacity of the bottle layer, the glass looks transparent and the light box background shows through. When complete, create a simple shadow. Add type and color, and your project is complete!

00:01

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Meet The Photoshop User TV guys!

Scott Kelby and Matt Kloskowski from Photoshop User TV join Bert this week in Las Vegas at the Photoshop World conference.

00:47

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Create a light box background

Start by filling your background canvas with a light grey color. In a new layer, fill with a darker grey. Then, create a feathered rectangular marquee with about 1 inch from the edge. Hit delete to make a hole in the darker layer, and you'll see a lighting effect. Merge this with the background layer to create a flat vignette. Use Filter > Distort > Lens Correction, and you can intensify your vignette. Scott makes copies of the layer and manipulates them to create a light box effect.

03:15

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Isolate glass reflections, cap and liquid from the bottle

Scott turns on the visibility of the perfume bottle and uses Hue/Saturation to color correct his product. The Magnetic Lasso tool is used to select different parts of the product (the glass reflections, cap, and liquid) and place them in new layers. This way, they can each be manipulated separately.

06:45

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