" War. Here Revision 3 we just finished covering the consumer electronics show we did eight episodes three different shows over three days streamed live over the Internet on the man coverage also. You didn't see you can go to revision3.com slash C yes and take a look at all of it. But it would have been possible without a guy named John rocker Reno. Who invited us into his -- create a great environment for us to bring all the power of CE STU. Here's how it. NBC universal."

" yes this is I think. The second year they've got a huge -- like this last year was good this you're much better to beautiful Booth they're connected they're blogging their online there are broadcast there. Everywhere so we want to find out why out of this come about. And because NBC was there -- some other top exacts a little bit about the future digital media so I -- joined by three of the -- ultimate theatre today. To my immediate right bill -- doesn't -- to -- senior vice president of the N news agency. Jalen didn't it is right executive vice president of NBC strategic partnership group. And all the way out on the far right over there is Martin. Marcus -- vice president of digital media at NBC news -- let's start out to begin with with the -- partnership side. How did this happen how to NBC and up here."

" Well it actually goes back to a partnership. Way back about three or four years ago we started doing some business within well. And Intel at that time was so launching there five. Drama. After one of the things they wanted -- contents to prove the value of the five environment. In the case. So they came to us and we we we did we did -- deal frankly it involves an Olympic advertising as well. And we provided a some content and video from Jeff -- Paul Otellini was doing keynote here CBS probably three years ago. And as we came to CDS and that was my first time I guess two years ago the 2006. Walked around Florida walked -- and say -- with Beth comstock who was -- ahead of integrated media -- universal. And VP of business development and Intel came up to me and said you know the show's not about us. The show is really about you. And though the light -- Condit went off and said you know none of these devices really mean anything unless there's something -- on. And so one thing led to another and actually here in Vegas bunch of us equity markets of mothers. At a dinner -- you know said you know what do you guys think the -- try to do this this would really be unique. And I -- mark talk about it but he made contact somebody at Microsoft introduced us to this day. And one thing led to another and here we aren't -- resident."

" And basically along with -- team that included bill and it is possible I'm frank Radisson is one of the founding fathers of our presence here. We came up with a concept of being the host broadcaster came to see dancing this has got so big so massive it's hard to cover. You know this event and it's hard to get around its dvd want to see it be that it is that why you let us come here and being both an exhibit there. To show the convergence between content technology which is clearly the future of our business the contents -- And also will be the hub of coverage for the show will provide a place. All of our networks right -- the -- snow cover and it's going on here. Now with the concept and they like that we -- it was that you -- last year that he did it for us again this here and you know just a tremendous work a lot of what you see around yet. Bill. Is the work in the NBC agency. Which would have to get its hands around. Dozens of networks and hundreds of brands we have -- NBC universal resentment."

" Yes it certainly would the FBC agency is regularly ad agency the U lower rated as a receiver NBC and I guess in terms of how we -- to -- yet return today. A ferocious drive hunter gatherers. That it. Gone around the company for the last three months and gotten our cable partners are -- partners. Everybody to get us all their footage their messaging and put it on one cohesive message. You know talk to you know. Just recently had a weather channels we had to get on them again. Some great videos -- our team put together other videos on the treaty and the brand law franchise laws and so everything. The user to see here is is our team. Chasing down people around the company saying hey we're going to be -- Diaz then selling them on mountain view. Getting their stop and answer putting it altogether and as mark mentioned that you are boss frank gratis. He's the guidance and we should have flames an -- something better do it perhaps a crack in the area and open up and easterners feel that vision is something we realize. And I mean really a lot of what you see here is his vision -- Gates' vision and our teams are getting everything putting out yet."

" army you don't really don't need elephants that you've got to -- some of your other big stars have been here that's been one of the themes as well. It is not just on the news side they've got some great news there's news going on its own good actors here but. Lots of Hollywood lots of different stuff how to that all about you gotta convince them that -- yes with the place today. Any every year --"

" Yes become more and more important and and and costing more and more into mainstream media where. Shows like access there are covering it and talking about some things happening there and -- these celebrities block grants it was a naturally you TV lets you TV air. And so we've had Access Hollywood very CNBC's today show. Everybody coming out here in -- on city great I'd love to have the TV -- 24 hours we get enough votes to. -- out here. And the reality is this here. This industry in particular has become so much part of the conversation about what's going on in the economy. That. The this CDS consumer electronics and performance retail over the holidays really became part of the story. That's definitely absolutely this art historians you know one reason CNBC wanted to be here -- even -- they were last year they needed. They site chosen for Israel's -- but I think there's another key aspect which is not only do we get to cover everything but. When the all of the parts of our company converge here. We get to go out and explore the technology that's on display here and it's really critical for us -- this here is entertainment you can touch content that touches you. And it's because they have fifteen years ago touch immense turn on the device and -- in the channel and then that's it you're done. That's not the world we're in anymore. Well we're in now with content is not only producing content that plays two of passive recipient but that interacts and people want to interact with our content and we have to have a really good understanding. Of all these devices. To the we're producing content. That's ideal for those devices and for the experience the consumer wants on that lives you know it's not just a matter of taking something that -- designed for that beautiful HD screen. And then just streaming it to a hundred other devices. We've got a break up the content and repackage the continent create special kinds of content perspective -- the devices and to have a future in this business which is because they were very determined that pat that's. That's part of the big game plan here is to really understand what's going on its electronics industry --"

" So how do you do that you create content that's different breeds these different devices and I've got my notebook computer here I know our audience -- eighteen to 34 year old. Mostly men they want most of this stuff through here -- a big screen -- or sometimes it is sometimes a telephone. It's at the same thing that goes on all of it just sort of read more about it or is it really had to type into."

" It's now physically talking back content that touches you I'll give you two examples. The first example last summer was the Olympics based. Where you know we've had some success with the Olympics online I'm not an expert in this area but clearly. If it was some a place to give the viewer it's where it's not the same content is. Viewer goes the PC to get much more in depth about the things that they're gonna watch on their big screen. Find out more about the athletes to maybe see something again. To find -- much more about sort of the under story of what they're going to see in prime time on NBC. So it's not the same thing and what we were concerned about frankly was that. Watching Olympic content on all of these other technology platforms would be dilutive to our audience and we found -- is was actually additive."

" What it also gives you attested to go along tells -- totally misused but it gives you chance to. Give people access the things they wouldn't get otherwise I think I know you're from Canada. Curling to big sport they're not that big in the US that it cannot do what you guys -- event you know the Vancouver Olympics next year. You'll probably put -- out on the Internet it may not be a big part of your nightly broadcast but for those people who want to walk right it'll be there for them."

" It gives us some but he said if you watch all the content that was available online it would take 1100 years and had and that's a real statistic actually view at all. Let me give you another example. -- To take a story like the Minneapolis bridge collapse here. Two years ago. We cover that obviously on television very -- and then we followed up with stories about the infrastructure across. MSNBC dot com took some of that work edit original journalism and what they created on line was feature one year later. The story both video and text that talked about infrastructure bridge infrastructure in this country and allowed viewing collaboration with -- software the plugging your commute from home to work. And it showed you data and inspection data and it stayed on every bridge -- driver. Hang -- now critical that's real journalism. It's storytelling. It's not storytelling you don't -- I can't do that on TV I can't give you that personalized experience of new York new and the bridges you travel across. And isn't -- got them to do it because that technology. Suited to that kind of information and and that's what I'm talking about multiplied by violence. Is finding ways to tell stories. That are ideally suited to the device. Technology into the experience -- once. I think it appears -- seem to be a rush to just throw anything that you."

" Hood on line or -- on iTunes -- by and you know mark but -- a lot of work initially went. Indecent -- with iTunes people everybody the company -- to throw everything on there and frankly -- three hours today it was not work. It's never something you watch the morning and you go to work however show like office from the sort documentaries produced in the -- Phenomenally well and fantastic. Apple and iTunes faith or you know on line and and I think it is really -- part to. Experiment part of it is you know and planning that had secretly want anything -- big technology -- Really small device industry have fantastic pictures. So that I think that. Did you know those limits are content are you just keep expanding and -- just really have to find what works. In what format. Something it is an ongoing."

" Consumers consumers are telling us how they want to do this we get a lot of research during the games. About how people used a combination. Of the -- television product. And online experience some of it was current. Some of it was in the workplace. And you think to see when people were really engaged in a particular sport or big event was gonna happen like you know Michael Phelps going for whatever metal it was going to be that day. Suddenly the you know the the same time use of multiple media increased. But it you know we've we tracked -- and we learned a lot and that that'll all be reflected in future coverage. That's content to touch people the second example but I wanted to give you is we're sitting here where a lot of content CNBC. If you think back over the last three months in America. What CNBC does has become the preeminent story about what's going on in the economy. And that's why as I said earlier you know this show is in some ways a reflection whether it's attendance. Whether it's retail sells whether it's what they see in the future of electronics industry. It's an indicator and so. Never more has that kind of content and content that much is literally everybody. Because people are much more engaged now thinking about their money someone."

" So that you're talking about money what the other big news this. Our economy is how to get make money and we've seen that on the Internet with the Internet video and all sorts of tellers. How do you make money at that stuff in January big. You really that sponsorship stuff. Real early innovator with Saturday Night Live the 25 anniversary Oldsmobile. We think about the agency's that you do. Where's the money coming from the support all of this online video are broadcast videos of the digital and he has them. Analog dollars all of going away or where I was the -- going to happen until -- of."

" I don't think they're going away I don't frankly I'll tell you the one of the things that we use the show forced to build relationships you know the name of my group's strategic partnerships. This Booth itself. Is full partnerships I mean there partnerships with -- Intel invented some of the technology in this group in this Booth. There's huge partnership if you look at every screen in this -- It's -- guys are everywhere are everywhere we have a huge partnership with sharp that goes back over years. You'll see sharp television in our shows its commercial relationship and it's and it's a product sharing relationship. And so as we are here and we -- we had Jimmy Fallon here this week one of things we did Jimmy is. You know -- we had -- talk to advertisers with us about what's coming -- you know on -- show. It's all good because you build relationships and you get to interact with -- customers. In ways that you wouldn't through the normal by -- transactional conversations. So we a lot of meetings here in the -- this week we actually talked to people about Vancouver. We talked some of the partners around this place so. You know if you're at you can never say I'm spending this money to be at CS and here's the order I got out of it but. A year from now I can probably tell you that some conversations that we had here. Led to things that happen in the future that are economic benefits that these. You know what mark probably going to be to talk about surface but I think we saw that your list here in the early. Part parlor as the tables that's."

" Writers and artists are sort of learned I mean we were already you know we're partners Microsoft MSNBC dot com most prominently. But you know service was they guided them here last year we liked it. We started talking to them during the summer about using in the elections. You know building a whole election application for political director chuck -- which used throughout the campaign season. And we use it on election night time now we have in the Booth here showing off our content and and doing doing some other -- suffered for our visitors."

" That's the big -- the group that was that are on the surface stuff play with a although I still don't know would you put that in your house would you puts a surface. Coffee table at your house in front of the big screen that you know player out like that's like -- I had any parent isn't it might face the future. The president anything as yet dailies Al -- planned this service all the things that anyone. It's not organize via the net. So the real reason you guys are here because your dad right. Your. We do love music I can tell your your love their technology but. It is so relevant to our business because what you can do is take technology and transform it. From what could be perceived as a threat. Into an opportunity. But the more that we have relationships with consumer electronics companies and technology companies to get an insight into how they wanna go forward in the future. You know what they're gonna go forward with is sending our content and content like -- consumers so isn't much better to be -- In the development process to have the relationships to have the presence being seen as the media company global media company quietly. That I'm against it and I think our problems he has done for us here. You you get approached so many different ways you might never expect your conversations you can't plan work. And and some of them actually goes somewhere and lead -- things. The hardest to actually offer this to do this have to build this -- to bring all these people lived through all the coverage through. How does that compare to something like the Olympics are what you get a Rockefeller center for the election."

" It's one of those things that when you started you think you're never gonna get through it and then you start to scoped out you put the pieces together and finally. The day that you lock in here you realize it. And and despite. The late nights and they'll you know is really pushing everybody the news that. So many people really want to be involved and it and it it out there isn't. It's come to Las Vegas gets all the greatness and -- heads as Jason you know it's about opportunities once you get here and seeing where. You know where we take it next hearing coming here and you already. Apparently what would we keep. Next -- how we make it -- how we make it more difficult for us actually gone up it. But I think it's and answer me coming -- is actually an expert on putting on. Huge event television. I think he's probably from he's sort of -- everybody out. But the solid line exist right here here's your -- and then let's let's make it work it's gotten by you know it is it's a very --"

" What I find most county about it although we get I think we did much better this year just because we all knew what to expect is. You know I'm very used to putting together things for television where it's all about television here we have visitors in our televisions that we have tens of thousands of people. Coming through here want them to have a good experience is so we kind of have to masters to serve the television audience television production needs. And our our visitors here so it's a challenge sometimes make all that work together but we have some great people around the company. We know how to deploy faster these situations and we worked -- Jack Morton has our design house. It is just a sensational job bringing this to -- for us we opened it up this year's. Much more an open -- orbit than it was last year. And you know it but it is challenge that we at times have four or five live broadcasts originating simultaneously. -- space. You know and then friends like you guys out on top of that so it's it's a it's a pretty big town we have a great group from one -- city and -- around."

" Okay so it's day three of C yes -- one day left. Let it all gets packed up and shipped off to wherever it's -- so what you guys what's the next big project you'll be working on."

" Well I'm off to Dallas for some meetings and then dive into inauguration planting and -- inauguration. Days parts of the day along with a lot of colleagues had to MSNBC. -- that's my next game so it and that all comes together and we can well you -- where we every day we wait with baited breath -- Presidential inauguration committee tell us what's on the scheduling it was -- tells other network but the end result the schedule got its -- none other telling us but it's it's a huge event is ten inaugural balls it. That the first official event of inauguration day I think is at 845 and the last scheduled thing the president is well after midnight. So. It's gonna be a very long day but I don't doubt your calendars that CC inauguration which one I'm looking forward to more. Like I like likable it's on its own I like all my children and listened. Covering the inauguration is one of those things that demonstrates my company like this matters it's how big undertaking I'm a big believer in. In citizen journalism. In the sense -- people having cameras all over the place it enables what we do. But at the end of the day professional storytelling. It is something that has tremendous value and you do need technical resources. And veteran reporters like we have what -- Brian Williams and that is. David Gregory at home team. To really tell that story as well with a report."

" We'll that you got very much your overall purpose of three thank you for letting us come and your -- and later played went well we've got six or seven broadcast from here. I guess what street really broadcast the lot of the other. -- very happy that's been that is perhaps because I think really get it which is nice it's good to see. We do a lot more. Right so probably NBC Booth that lot of back. There's a very thanks a lot for joining us."

" War. Here Revision 3 we just finished covering the consumer electronics show we did eight episodes three different shows over three days streamed live over the Internet on the man coverage also. You didn't see you can go to revision3.com slash C yes and take a look at all of it. But it would have been possible without a guy named John rocker Reno. Who invited us into his -- create a great environment for us to bring all the power of CE STU. Here's how it. NBC universal."

" yes this is I think. The second year they've got a huge -- like this last year was good this you're much better to beautiful Booth they're connected they're blogging their online there are broadcast there. Everywhere so we want to find out why out of this come about. And because NBC was there -- some other top exacts a little bit about the future digital media so I -- joined by three of the -- ultimate theatre today. To my immediate right bill -- doesn't -- to -- senior vice president of the N news agency. Jalen didn't it is right executive vice president of NBC strategic partnership group. And all the way out on the far right over there is Martin. Marcus -- vice president of digital media at NBC news -- let's start out to begin with with the -- partnership side. How did this happen how to NBC and up here."

" Well it actually goes back to a partnership. Way back about three or four years ago we started doing some business within well. And Intel at that time was so launching there five. Drama. After one of the things they wanted -- contents to prove the value of the five environment. In the case. So they came to us and we we we did we did -- deal frankly it involves an Olympic advertising as well. And we provided a some content and video from Jeff -- Paul Otellini was doing keynote here CBS probably three years ago. And as we came to CDS and that was my first time I guess two years ago the 2006. Walked around Florida walked -- and say -- with Beth comstock who was -- ahead of integrated media -- universal. And VP of business development and Intel came up to me and said you know the show's not about us. The show is really about you. And though the light -- Condit went off and said you know none of these devices really mean anything unless there's something -- on. And so one thing led to another and actually here in Vegas bunch of us equity markets of mothers. At a dinner -- you know said you know what do you guys think the -- try to do this this would really be unique. And I -- mark talk about it but he made contact somebody at Microsoft introduced us to this day. And one thing led to another and here we aren't -- resident."

" And basically along with -- team that included bill and it is possible I'm frank Radisson is one of the founding fathers of our presence here. We came up with a concept of being the host broadcaster came to see dancing this has got so big so massive it's hard to cover. You know this event and it's hard to get around its dvd want to see it be that it is that why you let us come here and being both an exhibit there. To show the convergence between content technology which is clearly the future of our business the contents -- And also will be the hub of coverage for the show will provide a place. All of our networks right -- the -- snow cover and it's going on here. Now with the concept and they like that we -- it was that you -- last year that he did it for us again this here and you know just a tremendous work a lot of what you see around yet. Bill. Is the work in the NBC agency. Which would have to get its hands around. Dozens of networks and hundreds of brands we have -- NBC universal resentment."

" Yes it certainly would the FBC agency is regularly ad agency the U lower rated as a receiver NBC and I guess in terms of how we -- to -- yet return today. A ferocious drive hunter gatherers. That it. Gone around the company for the last three months and gotten our cable partners are -- partners. Everybody to get us all their footage their messaging and put it on one cohesive message. You know talk to you know. Just recently had a weather channels we had to get on them again. Some great videos -- our team put together other videos on the treaty and the brand law franchise laws and so everything. The user to see here is is our team. Chasing down people around the company saying hey we're going to be -- Diaz then selling them on mountain view. Getting their stop and answer putting it altogether and as mark mentioned that you are boss frank gratis. He's the guidance and we should have flames an -- something better do it perhaps a crack in the area and open up and easterners feel that vision is something we realize. And I mean really a lot of what you see here is his vision -- Gates' vision and our teams are getting everything putting out yet."

" army you don't really don't need elephants that you've got to -- some of your other big stars have been here that's been one of the themes as well. It is not just on the news side they've got some great news there's news going on its own good actors here but. Lots of Hollywood lots of different stuff how to that all about you gotta convince them that -- yes with the place today. Any every year --"

" Yes become more and more important and and and costing more and more into mainstream media where. Shows like access there are covering it and talking about some things happening there and -- these celebrities block grants it was a naturally you TV lets you TV air. And so we've had Access Hollywood very CNBC's today show. Everybody coming out here in -- on city great I'd love to have the TV -- 24 hours we get enough votes to. -- out here. And the reality is this here. This industry in particular has become so much part of the conversation about what's going on in the economy. That. The this CDS consumer electronics and performance retail over the holidays really became part of the story. That's definitely absolutely this art historians you know one reason CNBC wanted to be here -- even -- they were last year they needed. They site chosen for Israel's -- but I think there's another key aspect which is not only do we get to cover everything but. When the all of the parts of our company converge here. We get to go out and explore the technology that's on display here and it's really critical for us -- this here is entertainment you can touch content that touches you. And it's because they have fifteen years ago touch immense turn on the device and -- in the channel and then that's it you're done. That's not the world we're in anymore. Well we're in now with content is not only producing content that plays two of passive recipient but that interacts and people want to interact with our content and we have to have a really good understanding. Of all these devices. To the we're producing content. That's ideal for those devices and for the experience the consumer wants on that lives you know it's not just a matter of taking something that -- designed for that beautiful HD screen. And then just streaming it to a hundred other devices. We've got a break up the content and repackage the continent create special kinds of content perspective -- the devices and to have a future in this business which is because they were very determined that pat that's. That's part of the big game plan here is to really understand what's going on its electronics industry --"

" So how do you do that you create content that's different breeds these different devices and I've got my notebook computer here I know our audience -- eighteen to 34 year old. Mostly men they want most of this stuff through here -- a big screen -- or sometimes it is sometimes a telephone. It's at the same thing that goes on all of it just sort of read more about it or is it really had to type into."

" It's now physically talking back content that touches you I'll give you two examples. The first example last summer was the Olympics based. Where you know we've had some success with the Olympics online I'm not an expert in this area but clearly. If it was some a place to give the viewer it's where it's not the same content is. Viewer goes the PC to get much more in depth about the things that they're gonna watch on their big screen. Find out more about the athletes to maybe see something again. To find -- much more about sort of the under story of what they're going to see in prime time on NBC. So it's not the same thing and what we were concerned about frankly was that. Watching Olympic content on all of these other technology platforms would be dilutive to our audience and we found -- is was actually additive."

" What it also gives you attested to go along tells -- totally misused but it gives you chance to. Give people access the things they wouldn't get otherwise I think I know you're from Canada. Curling to big sport they're not that big in the US that it cannot do what you guys -- event you know the Vancouver Olympics next year. You'll probably put -- out on the Internet it may not be a big part of your nightly broadcast but for those people who want to walk right it'll be there for them."

" It gives us some but he said if you watch all the content that was available online it would take 1100 years and had and that's a real statistic actually view at all. Let me give you another example. -- To take a story like the Minneapolis bridge collapse here. Two years ago. We cover that obviously on television very -- and then we followed up with stories about the infrastructure across. MSNBC dot com took some of that work edit original journalism and what they created on line was feature one year later. The story both video and text that talked about infrastructure bridge infrastructure in this country and allowed viewing collaboration with -- software the plugging your commute from home to work. And it showed you data and inspection data and it stayed on every bridge -- driver. Hang -- now critical that's real journalism. It's storytelling. It's not storytelling you don't -- I can't do that on TV I can't give you that personalized experience of new York new and the bridges you travel across. And isn't -- got them to do it because that technology. Suited to that kind of information and and that's what I'm talking about multiplied by violence. Is finding ways to tell stories. That are ideally suited to the device. Technology into the experience -- once. I think it appears -- seem to be a rush to just throw anything that you."

" Hood on line or -- on iTunes -- by and you know mark but -- a lot of work initially went. Indecent -- with iTunes people everybody the company -- to throw everything on there and frankly -- three hours today it was not work. It's never something you watch the morning and you go to work however show like office from the sort documentaries produced in the -- Phenomenally well and fantastic. Apple and iTunes faith or you know on line and and I think it is really -- part to. Experiment part of it is you know and planning that had secretly want anything -- big technology -- Really small device industry have fantastic pictures. So that I think that. Did you know those limits are content are you just keep expanding and -- just really have to find what works. In what format. Something it is an ongoing."

" Consumers consumers are telling us how they want to do this we get a lot of research during the games. About how people used a combination. Of the -- television product. And online experience some of it was current. Some of it was in the workplace. And you think to see when people were really engaged in a particular sport or big event was gonna happen like you know Michael Phelps going for whatever metal it was going to be that day. Suddenly the you know the the same time use of multiple media increased. But it you know we've we tracked -- and we learned a lot and that that'll all be reflected in future coverage. That's content to touch people the second example but I wanted to give you is we're sitting here where a lot of content CNBC. If you think back over the last three months in America. What CNBC does has become the preeminent story about what's going on in the economy. And that's why as I said earlier you know this show is in some ways a reflection whether it's attendance. Whether it's retail sells whether it's what they see in the future of electronics industry. It's an indicator and so. Never more has that kind of content and content that much is literally everybody. Because people are much more engaged now thinking about their money someone."

" So that you're talking about money what the other big news this. Our economy is how to get make money and we've seen that on the Internet with the Internet video and all sorts of tellers. How do you make money at that stuff in January big. You really that sponsorship stuff. Real early innovator with Saturday Night Live the 25 anniversary Oldsmobile. We think about the agency's that you do. Where's the money coming from the support all of this online video are broadcast videos of the digital and he has them. Analog dollars all of going away or where I was the -- going to happen until -- of."

" I don't think they're going away I don't frankly I'll tell you the one of the things that we use the show forced to build relationships you know the name of my group's strategic partnerships. This Booth itself. Is full partnerships I mean there partnerships with -- Intel invented some of the technology in this group in this Booth. There's huge partnership if you look at every screen in this -- It's -- guys are everywhere are everywhere we have a huge partnership with sharp that goes back over years. You'll see sharp television in our shows its commercial relationship and it's and it's a product sharing relationship. And so as we are here and we -- we had Jimmy Fallon here this week one of things we did Jimmy is. You know -- we had -- talk to advertisers with us about what's coming -- you know on -- show. It's all good because you build relationships and you get to interact with -- customers. In ways that you wouldn't through the normal by -- transactional conversations. So we a lot of meetings here in the -- this week we actually talked to people about Vancouver. We talked some of the partners around this place so. You know if you're at you can never say I'm spending this money to be at CS and here's the order I got out of it but. A year from now I can probably tell you that some conversations that we had here. Led to things that happen in the future that are economic benefits that these. You know what mark probably going to be to talk about surface but I think we saw that your list here in the early. Part parlor as the tables that's."

" Writers and artists are sort of learned I mean we were already you know we're partners Microsoft MSNBC dot com most prominently. But you know service was they guided them here last year we liked it. We started talking to them during the summer about using in the elections. You know building a whole election application for political director chuck -- which used throughout the campaign season. And we use it on election night time now we have in the Booth here showing off our content and and doing doing some other -- suffered for our visitors."

" That's the big -- the group that was that are on the surface stuff play with a although I still don't know would you put that in your house would you puts a surface. Coffee table at your house in front of the big screen that you know player out like that's like -- I had any parent isn't it might face the future. The president anything as yet dailies Al -- planned this service all the things that anyone. It's not organize via the net. So the real reason you guys are here because your dad right. Your. We do love music I can tell your your love their technology but. It is so relevant to our business because what you can do is take technology and transform it. From what could be perceived as a threat. Into an opportunity. But the more that we have relationships with consumer electronics companies and technology companies to get an insight into how they wanna go forward in the future. You know what they're gonna go forward with is sending our content and content like -- consumers so isn't much better to be -- In the development process to have the relationships to have the presence being seen as the media company global media company quietly. That I'm against it and I think our problems he has done for us here. You you get approached so many different ways you might never expect your conversations you can't plan work. And and some of them actually goes somewhere and lead -- things. The hardest to actually offer this to do this have to build this -- to bring all these people lived through all the coverage through. How does that compare to something like the Olympics are what you get a Rockefeller center for the election."

" It's one of those things that when you started you think you're never gonna get through it and then you start to scoped out you put the pieces together and finally. The day that you lock in here you realize it. And and despite. The late nights and they'll you know is really pushing everybody the news that. So many people really want to be involved and it and it it out there isn't. It's come to Las Vegas gets all the greatness and -- heads as Jason you know it's about opportunities once you get here and seeing where. You know where we take it next hearing coming here and you already. Apparently what would we keep. Next -- how we make it -- how we make it more difficult for us actually gone up it. But I think it's and answer me coming -- is actually an expert on putting on. Huge event television. I think he's probably from he's sort of -- everybody out. But the solid line exist right here here's your -- and then let's let's make it work it's gotten by you know it is it's a very --"

" What I find most county about it although we get I think we did much better this year just because we all knew what to expect is. You know I'm very used to putting together things for television where it's all about television here we have visitors in our televisions that we have tens of thousands of people. Coming through here want them to have a good experience is so we kind of have to masters to serve the television audience television production needs. And our our visitors here so it's a challenge sometimes make all that work together but we have some great people around the company. We know how to deploy faster these situations and we worked -- Jack Morton has our design house. It is just a sensational job bringing this to -- for us we opened it up this year's. Much more an open -- orbit than it was last year. And you know it but it is challenge that we at times have four or five live broadcasts originating simultaneously. -- space. You know and then friends like you guys out on top of that so it's it's a it's a pretty big town we have a great group from one -- city and -- around."

" Okay so it's day three of C yes -- one day left. Let it all gets packed up and shipped off to wherever it's -- so what you guys what's the next big project you'll be working on."

" Well I'm off to Dallas for some meetings and then dive into inauguration planting and -- inauguration. Days parts of the day along with a lot of colleagues had to MSNBC. -- that's my next game so it and that all comes together and we can well you -- where we every day we wait with baited breath -- Presidential inauguration committee tell us what's on the scheduling it was -- tells other network but the end result the schedule got its -- none other telling us but it's it's a huge event is ten inaugural balls it. That the first official event of inauguration day I think is at 845 and the last scheduled thing the president is well after midnight. So. It's gonna be a very long day but I don't doubt your calendars that CC inauguration which one I'm looking forward to more. Like I like likable it's on its own I like all my children and listened. Covering the inauguration is one of those things that demonstrates my company like this matters it's how big undertaking I'm a big believer in. In citizen journalism. In the sense -- people having cameras all over the place it enables what we do. But at the end of the day professional storytelling. It is something that has tremendous value and you do need technical resources. And veteran reporters like we have what -- Brian Williams and that is. David Gregory at home team. To really tell that story as well with a report."

" We'll that you got very much your overall purpose of three thank you for letting us come and your -- and later played went well we've got six or seven broadcast from here. I guess what street really broadcast the lot of the other. -- very happy that's been that is perhaps because I think really get it which is nice it's good to see. We do a lot more. Right so probably NBC Booth that lot of back. There's a very thanks a lot for joining us."