The Apple Experience
Get a behind the scenes look at what it's like to attend an Apple event.
More than the products Apple announces, the company's events are about the experience; the anticipation going in and the spectacle of seeing big-shot executives on stage. Of course, this isn't exclusive to Apple events-you can say the same about Google, Microsoft, Samsung, and others. But Apple has been the main attraction for years, commanding the industry's attention like no other company can.