What is Apple's Secret?

TechnoBuffalo

What is Apple's Secret?

How is it possible Apple can make the most mundane thing appear desirable? Ron discusses why Apple is so successful at generating hype.

The Apple fall event came and went and we got new iPhones - iPhone 7 and iPhone 7 Plus. We even got a new Apple Watch. But after the commercials ended and reality hit, you realized that this is essentially the iPhone 6s, because it looks exactly the same as the 6s. Why has Apple stopped innovating, yet we're so eager to buy their products?