Ces 2010: Dolby Volume Technology Tames Loud Ads

Why are commercials on TV so loud? Why does surround sound often make it harder to hear your TV programs and movies? The audio wizards at Dolby asked that same thing, and then invented Dolby Volume.

Why are commercials on TV so loud? Why does surround sound often make it harder to hear your TV programs and movies? The audio wizards at Dolby asked that same thing, and then invented Dolby Volume. This audio breakthrough makes surround-sound audio sound great on your TV and home theater receivers, but also levels out commercials, making the video viewing experience much, much better. This breakthrough is going to be everywhere! Great going Dolby.